It's Not Just Angoff: Misperceptions of Hard and Easy Items in Bookmark-Type Ratings

A common belief is that the Bookmark method is a cognitively simpler standard-setting method than the modified Angoff method. However, a limited amount of research has investigated panelist's ability to perform well the Bookmark method, and whether some of the challenges panelists face with the Angoff method may also be present in the Bookmark method. This article presents results from three experiments where panelists were asked to give Bookmark-type ratings to separate items into groups based on item difficulty data. Results of the experiments showed, consistent with results often observed with the Angoff method, that panelists typically and paradoxically perceived hard items to be too easy and easy items to be too hard. These perceptions were reflected in panelists often placing their Bookmarks too early for hard items and often placing their Bookmarks too late for easy items. The article concludes with a discussion of what these results imply for educators and policymakers using the Bookmark standard-setting method.     

How Mexico is Striving to Nurture Booksellers and Promote Reading

Citing the small number of bookstores in operation and a poor average annual book consumption among readers in Mexico, publishing industry professionals have long lamented the moribund state of the industry, while calling for more effective legislation to protect both publishers and booksellers and the creation of programs to promote reading among citizens of all ages. But in the last couple of years moves have been made to nurture the book industry and create greater awareness of the importance of reading as a vital cultural pastime, through training programs and by harnessing technological innovation, and while there is still much work to be done, publishers and booksellers alike are optimistic that they are making progress.     

Protection Motivation Theory as an Explanatory Framework for Proenvironmental Behavioral Intentions

Environmental issues have become important topics in the 21st century. Communication practitioners and scholars struggle with effectively communicating the threat of climate change and other changes to the natural world, partially due to the lack of concern by the general public. We present Protection Motivation Theory as a framework for explaining proenvironmental behavioral intentions among a college sample. Participants (N = 607) responded to an online survey, and the results indicate support for the proposed model, with severity (H1), vulnerability (H2), response efficacy (H3), and self-efficacy (H4) positively predicting proenvironmental behavioral intentions and response costs (H5) negatively predicting intentions. Implications for practitioners and scholars are discussed, and areas of future exploration in this domain are identified.     

The Interaction of Issue and Image Frames on Political Candidate Assessment

This study examined the combined effect of character and policy coverage about a political candidate in news media on voters’ evaluations and thoughts about the candidate. A 2 (issue coverage: present/absent) × 2 (image coverage: present/absent) between-subject factorial experiment was conducted whereby participants (N = 134) read a version of an editorial article that varied in the coverage of a candidate’s character and policy positions. Results indicated that issue and image coverage, each in isolation, enhanced perceptions of the candidate’s image strength and issue strength. However, issue and image coverage when presented in combination compared to in isolation did not enhance perceptions of the candidate and in some cases hindered perceptions of candidate strength. When both coverage types were present, issue coverage dominated image coverage when participants formed image evaluations, whereas image coverage dominated issue coverage when they formed issue evaluations. Similar findings resulted for issue- and image-relevant thoughts. Implications about the effects of multicoverage political messages are discussed.     

Facial Similarity Mitigates the Persuasive Effects of Source Bias: An Evolutionary Explanation for Kinship and Susceptibility to Influence

This research examined how the interaction between a source's facial similarity to message targets and communicated bias affects audience persuadability. We used an evolutionary explanation to hypothesize that biased sources would elicit less favorable attitudes than unbiased sources for dissimilar sources, but that this difference would be absent for similar sources. Predictions were supported by results from a 2 (facial similarity) × 2 (source bias) experiment, in which an unrecognizable percentage of participants' photographs (n = 94) was digitally morphed with a source's face to act as a kinship cue. Further, structural equation modeling demonstrated a direct effect of facial similarity on attitude independent of mediation by source liking and appraisals, providing further evidence that susceptibility to influence from facially similar sources may have evolutionary origins.     

The influence of race on attitudes about college athletics

The questions of whether college student-athletes should be paid and/or allowed to unionize have generated a wide-ranging national debate. Public opinion on these issues is starkly divided along racial lines, with African-Americans dramatically more supportive than non-African-Americans. We posit that the race gap stems from fundamentally distinct mindsets. African-Americans view pay for play and unionization as mechanisms to enhance educational experiences and hence as a form of affirmative action. Non-African-Americans, in contrast, focus on the extent to which they enjoy the consumption value of college athletics. We present results from a nationally representative survey experiment that supports our expectations. We also find that non-African-Americans can be swayed to employ a more race-based lens on these issues, although this re-framing does not diminish the attitudinal race gap. We conclude with a discussion about race, sports and public opinion.