Visual Assertions: Effects of Photo Manipulation and Dual Processing for Food Advertisements

In our media landscape, consumers view a plethora of messages with visual assertions, created through postproduction photo manipulation, which communicate meaning at-a-glance. These visual assertions are processed initially and directly and greatly influence how consumers think, feel, and behave. Yet the impact of visuals, which likely color all processing, is not incorporated in persuasive message processing models. Using dual processing models from multiple disciplines as a theoretical foundation, this study demonstrates through two experiments that the effects of photo manipulation, as visual assertions, in food advertising increased consumers' perceptions of healthfulness, positive attitudes, and purchase intentions. Dual processing models for persuasive messages should be extended to account for the initial, influential visual processing of implied assertions, often manipulated during postproduction.     

Childbirth educators, doulas, nurses, and women respond to the six care practices for normal birth

This collection of commentaries by childbirth educators, doulas, a labor and delivery nurse, and a woman preparing for the birth of her second baby provide an overall response to all six of Lamaze International's care practice papers that promote normal birth: Labor Begins on Its Own; Freedom of Movement throughout Labor; Continuous Labor Support; No Routine Interventions; Non-Supine (e.g., Upright or Side-Lying) Positions for Birth; and No Separation of Mother and Baby with Unlimited Opportunity for Breastfeeding. Strategies for using the position papers to facilitate learning in childbirth classes and for helping expectant parents access and understand research are presented. The commentaries describe the value of the position papers as a catalyst for professional growth, a foundation for creating change, a way to encourage reflection among professionals and women planning for the births of their babies, and an inspiration for everyone who advocates normal birth.     

From Autonomy to Divinity: The Cultural Socialization of Moral Reasoning in an Evangelical Christian Community

This study examined moral reasoning in parent–child conversations within a U.S. evangelical Christian community. The goal was to identify social‐communicative processes that may promote the development of Divinity in children's moral reasoning. Sixteen parent–child dyads (6–9 years old) discussed hypothetical moral vignettes about failures to help peers in need. Analyses revealed that Divinity typically co‐occurred with Autonomy in these conversations and that such co‐occurrences typically happened through three distinct social‐communicative processes, labeled “align,” “scaffold,” and “counter.” Findings are used to explain the shifting priority of Autonomy and Divinity over the life course among members of evangelical Christian faiths that previous research has documented. More broadly, findings highlight socialization processes through which children can rationalize their developing moral outlooks in culturally distinct ways.     

Knowledge,Skills, and Abilities for Entry‐Level Business Analytics Positions: A Multi‐Method Study

It is impossible to deny the significant impact from the emergence of big data and business analytics” on the fields of Information Technology, Quantitative Methods, and the Decision Sciences. Both industry and academia seek to hire talent in these areas with the hope of developing organizational competencies. This article describes a multi‐method research agenda that was executed to ascertain insights regarding which knowledge, skills, and abilities, (KSAs) are valued by employers seeking to hire entry‐level analytics professionals from schools of business. Current undergraduate business analytics programs are first examined to define the research scope. A triangulated mixed‐method research approach is then used to determine the knowledge, skills, and abilities that are in demand for entry‐level jobs in this area. Finally, the multi‐method triangulation of data is combined with experiences in building academic programs in business analytics at two nationally‐ranked state universities to offer insights for those seeking to develop academic programs in this area.     

The differential effects of preschool: Evidence from Virginia

This study investigated the differential and persistent effects of a state-funded pre-K program, the Virginia Preschool Initiative (VPI). We analyzed data from a cohort of over 60,000 students nested in approximately 1000 schools from the beginning of kindergarten to the end of first grade using two-level hierarchical logistic regression models. While controlling for student- and school-level variables, we found that attending a VPI-funded program was beneficially associated with a lower likelihood of repeating kindergarten and improved probabilities of meeting or exceeding minimum literacy competencies. The benefits of attending pre-K were greatest upon kindergarten entry and persisted until the end of the first grade for Hispanic and Black students, as well as for students with disabilities, despite VPI-funded program attendees going to schools with higher concentrations of poverty.