High on emotion! perceived value: influencing decision-making processes at international student recruitment trade shows

Transnational education students are an increasingly important source of income for higher education institutes. Student recruitment trade shows as a marketing communication tool are being used by the majority of higher education institutes and despite multi-million-dollar investments, little is known about the impact they have on the decision-making processes of transnational education students and the student recruitment efforts of the exhibiting higher education institutes. This research project discusses how international student recruitment trade shows can positively influence the perceived value students obtain from visiting these trade shows. The findings of this qualitative study show the positive effect higher levels of social emotions have on students’ perceptions of international study options from pre-purchase to post-consumption and on the effectiveness of student recruitment trade shows.     

Teacher stories of collusion and transformation: a feminist pedagogical framework and meta‐language for cultural gender justice

This article examines data from two different studies concerning issues of social justice, gender and schooling and specifically the practices of secondary teachers, ‘Mr B’, a teacher from a school in Tasmania, Australia, and ‘Mr C’, a teacher from a school in Bedfordshire in the United Kingdom. Both teachers’ practices and relationships with students are analysed within a feminist interpretation of the Productive Pedagogies model of quality teaching and learning. The two different stories are presented as juxtapositions that serve to illuminate the capacities of pedagogy to, on the one hand, work in ways likely to re‐inscribe the discourses of entitlement and privilege that perpetuate cultural gender injustice, and on the other, transform these discourses towards more equitable and just networks of multiple and intersecting differences.     

Harassment Issues in Sport Organizations: Utilitarian,Justice, Kantian,and Existential Approaches to Moral Ontology

The Education Reform Act (ERA) 1988 represents the most significant piece of legislation to have entered the education system in postwar Britain. Although all its “effects” have yet to materialize, this paper argues that aspects of ERA legislation will have a very damaging impact upon both the level and quality of PE provision in some state schools. The tone of this paper is necessarily speculative; but the analysis, based on the authors' ongoing research in primary and secondary schools, will suggest that ERA may exacerbate social and educational divisions within the education system and make it very difficult for some teachers to provide a quality “PE for all.”     

Young people’s perceptions of the mathematics involved in everyday activities

This paper describes a study exploring young people’s perceptions of the mathematics involved in five everyday activities. It is based on individual interviews with pupils in Years 7 and 10 in four English secondary schools. Results suggest that young people are more aware of the mathematics embedded in everyday activities than previously thought. There was no evidence to support existing theories that young people have particular difficulties identifying mathematics within practical activities or those traditionally performed by women. However, participants did seem to restrict the label mathematics to activities involving a problem with a single or limited solution, and to activities which require a formal rather than experimental or intuitive approach. Some participants also seemed to relate their discussion of mathematics only to the aspect of each activity which takes most time and attention.     

Technology integration for instructional improvement: The impact of professional development

Technology purchased for use in the classroom often goes unused. We identify a primary reason for the lack of technology integration as ineffectively developed professional development opportunities for teachers. Then we recommend a sustained, administrative‐supported and mentor‐supported approach to professional development as an alternative to the ineffective traditional approach. The importance of considering the role of teachers' attitudes and beliefs on their use of technology in professional development is also discussed.     

The Good, the Bad, and the Ugly: Developing Placement Services for Liberal Arts Undergraduates

In Fall 2002, the University of Missouri-Columbia began a new initiative to develop placement services for liberal arts students. Placement services had never before been offered to this student population and the MU Career Center was designated as the principal creator, administrator and provider of these career services. The Career Center staff decided the most effective approach would be to develop a strategic plan that reflected the needs, values, and desires of our faculty, student, and employer constituents. We conducted an environmental scan, collected substantial data and gathered campus feedback. After careful analysis, we developed a dynamic and responsive strategic plan that would meet our goals and achieve success with our financial, organizational, and human resources in mind.     

Mothers’ Knowledge of What Reduces Distress in Their Adolescents: Impact on the Development of Adolescent Approach Coping

Objective. This longitudinal study assessed the role of mothers’ knowledge of what is comforting to their adolescents when they are distressed. The authors proposed that the adolescents of mothers who were knowledgeable but dissatisfied with their adolescent would have adolescents who coped better than those whose mothers were less dissatisfied; dissatisfied mothers would be more likely to draw on their knowledge to engage in “not-too-nice” parenting, thereby allowing their adolescents to find their own means of self-comfort. Design. Participants were 111 early adolescents and their mothers. At the first time-point adolescents were assessed for approach coping and asked to rate what they would find comforting when they were upset; mothers were asked to predict those ratings and assessed for the extent of their dissatisfaction with their adolescent’s behavior. Adolescents were assessed again for approach coping 2 years later. Results. Mothers’ knowledge positively predicted adolescent approach coping, but only when mothers were high in dissatisfaction. Conclusions. The findings underscore the importance of parents’ knowledge of their adolescents in promoting coping, as well as the role that maternal dissatisfaction plays in adolescents’ ability to cope on their own.     

“I Like English Better”: Latino Dual Language Students’ Investment in Spanish,English, and Bilingualism

This mixed-methodology study surveys 63 fifth graders in a one-way dual language school. Findings alarmingly indicate that although these students are native Spanish speakers in a school that delivers 50% of their instruction in Spanish, they prefer English both academically and socially. Subsequent interviews with 10 sample students of the larger study generate deeper understandings about how these students view their languages. If dual language programs are going to be maximally successful, then they must foster an environment that encourages students’ attitudes and investments toward both of their languages, taking particular care to protect and promote the minority language.     

On the school beat: police officers based in English schools

Concerns about youth violence and the radicalisation of pupils have contributed to the deployment of onsite police officers in schools in England. Little is known about the work these officers do. This article firstly outlines the policy background that led to police in schools, and then, with a focus on the schools in London that have onsite officers, data obtained from a Freedom of Information request are combined with school characteristics data to show that officers are more likely to be based in schools with high levels of pupils from disadvantaged backgrounds. Foucault’s work on surveillance is explored in theorising police presence on school sites. The relevance of Agamben’s State of Exception is examined in relation to the school-to-prison pipeline in the United States. The article highlights the need for more empirical work in schools to research the impact of onsite police.     

The art of selling-without-selling: Understanding the genre ecologies of content marketing

Content marketing involves creating content in genres that readers find useful. These genres individually do not persuade their readers to buy a given product and may not even mention the product or service being marketed. But collectively, they are designed to lead their readers to a purchase decision, that is, they sell without selling. The authors examine how content marketers strategically deploy these ecologies of genres.