Prominent Messages in Television Drama Switched at Birth Promote Attitude Change Toward Deafness

The study at hand employed a pre- versus posttest experimental design to test the effects of television drama Switched at Birth on viewers’ attitudes toward deafness. This program tells the story of two teenage girls (one of whom is deaf) and their struggles to relate to their peers and families after discovering they were switched as newborns. Two hundred eleven female adults completed pre- and postexposure measures utilizing Cooper, Rose, and Mason's (2004 Cooper , A. , Rose , J. , &; Mason , O. ( 2004 ). Measuring the attitudes of human service professionals toward deafness . American Annals of the Deaf , 148 , 385 – 389 .[Crossref], [PubMed], [Web of Science ®] , [Google Scholar]) Attitudes to Deafness measure, the items of which were categorized according to thematic dimensions. After exposure to one of three episodes, viewers’ attitudes toward deafness significantly improved overall, although significant differences in attitude changes varied by episodes and dimensions. The three thematic dimensions that were most strongly represented in the program (social interaction, deafness as a handicap, and language issues) appeared to show the strongest attitude change. Positive attitude changes were observed on social interaction and deafness as handicap dimensions, which was consistent with program content depicting positive deaf-hearing friendships and capable deaf characters. However, attitudes on the language issues dimension showed a negative shift, possibly due to the way that deaf characters communicated with hearing characters onscreen.     

Measuring patrons' technology habits: an evidence-based approach to tailoring library services

Librarians continually integrate new technologies into library services for health sciences students. Recently published data are lacking about student ownership of technological devices, awareness of new technologies, and interest in using devices and technologies to interact with the library. A survey was implemented at seven health sciences libraries to help answer these questions. Results show that librarian assumptions about awareness of technologies are not supported, and student interest in using new technologies to interact with the library varies widely. Collecting this evidence provides useful information for successfully integrating technologies into library services.     

程序化营销:程序化营销是什么以及它如何造福于出版商?

将程序化营销与出版商的传统广告方式对比,指出程序化营销的目标用户定位优势;接着转向程序化营销的技术工具——数字信号处理器,该工具通过广告交易平台、用户信息数据库和实时竞价平台,实现对广告存货的竞价、购买和性能优化,以及媒介实时购买交易;然后由数字信号处理器衍生相应的策略,通过此类策略锁定潜在客户;最后介绍数字信号处理器的自助服务界面功能,通过该功能,活动经理能够轻松做出决策,实现对广告活动的优化.     

Failure Modes and Effects Analysis (FMEA) for Cataloging: An Application and Evaluation

Failure Modes and Effects Analysis (FMEA) is a proactive assessment tool originally created for quality assurance in manufacturing industries. FMEA involves the assignment of rankings for frequency, severity, and detection of errors within a process. Catalogers at ProQuest undertook an innovative project to use FMEA to evaluate MARC record production. This article provides an overview of FMEA for process evaluation and summarizes an application for cataloging. It considers the tool's value for error-proofing in MARC record creation and how FMEA might be applied more effectively in a variable environment.     

Using Resampling to Compare Two Proportions

This article shows that when applying resampling methods to the problem of comparing two proportions, students can discover that whether you resample with or without replacement can make a big difference.     

Critique in academic disciplines and active learning of academic content

This article argues for increased theoretical specificity in the active learning process. Whereas constructivist learning emphasizes construction of meaning, the process articulated here complements meaning construction with disciplinary critique. This process is an implication of how disciplinary communities generate new knowledge claims, which is comprised by an interaction of roles – authors construct claims and peers critique them. Because disciplinary critique drives and shapes generation of knowledge claims, specialized features of these claims both justify and define their meaning. Here science is offered as an example, in which critique drives measurement of key concepts, thereby anchoring their meaning in operational definitions. The account of active learning proposed sheds new light on both historical and contemporary characterizations of active learning in terms of taking a critical stance toward content, in which the learner questions and challenges content. Thus students, rather than teachers, should actively challenge their emerging understanding of content.