Measurement of cognitive load in multimedia learning: a comparison of different objective measures

Different indicators are interesting for analyzing human learning processes. Recent studies analyze learning performance in combination with cognitive load, as an indicator for learners’ invested mental effort. In order to compare different measures of cognitive load research, the present study uses three different objective methods and one subjective method, reviewing the seductive details effect in a computer-based multimedia learning instruction. An experimental two-group design (N = 50) was used, with exposure to seductive details during learning as the between group factor. Eye movements were analyzed concerning the indicated cognitive activity and cognitive load was measured by the rhythm method (Park 2010; Park and Brünken 2015), the index of cognitive activity (ICA) (Marshall 2007), as well as by subjective ratings of mental effort and task difficulty (Paas 1992). Results confirm the seductive details effect for learning success with a decrease in retention and comprehension performance, an increase in total cognitive activity indicated by eye movements and significant higher cognitive load, indicated by rhythm method. The ICA values and the subjective ratings on mental effort and task difficulty show no difference in cognitive load between the groups. The results provide evidence of the suitability of different objective measures for a direct and continuous cognitive load assessment in multimedia learning. Further, the results show the benefit of combining different methods to gain detailed insight into information processing while learning with multimedia as well as a differentiated access to the single cognitive load factors.     

Peritonealdialyse (PD)

Ohne Zusammenfassung     

The impact of foreign policy on educational exchange: the Swedish state scholarship programme 1938–1990

Programmes of international educational exchange are not only carried out for educational purposes, but form an important part of modern-day public diplomacy. Through exchange programmes education and research are linked with foreign policy interests, which then in turn should affect the international contacts of universities and research facilities. The present article applies a long-term perspective on the scholarship programme of the Swedish state in order to show how the shifts in Swedish foreign policy during the period 1938–1990 have affected the number and composition of scholars incoming to Sweden over time.     

Archiving for self-ascertainment, identity-building and permanent self-questioning: archives between scepticism and certitude

Archives are facing many challenges as information overload and increasing societal diversity. These two trends ask for decided measures, one in terms of selection and the other in terms of expanded information preservation to document all societal groups appropriately. These opposing trends force archivists to rethink permanently their appraisal politics and their functional orientation. Basic archival functions have to be aligned on one hand with services for an organisation related to democratic standards as accountability and transparency and on the other hand with a memory politics aiming at an extensive documentation of the enormous societal diversity by preserving the (cultural) patrimony of all groups to facilitate their identity-building. By looking back in our institutional history and comparing the Swiss and the Canadian approach in appraisal as well as the larger political context of documenting, we aim to show that a clear functional orientation, a transparent and participatory process of selection, a cooperative approach in fulfilling existing challenges and duties as well as a sound understanding of our institutional past help to make the necessary choices. It is important to stress, firstly, that archives as multifunctional institutions serve the principles of democracy and support the rule of law, and secondly, that by selecting documents for preservation and by reducing the mass of information, we nonetheless will preserve an abundant documentary heritage, which will not only serve to stabilize societal (or communitarian) identity but it will still serve as a reservoir feeding essential scepticism as an engine for progress.     

The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of congruence on consumer loyalty in the media, taking the leading German news magazine brands— Focus, Spiegel, and Stern—which are published in print and online, as a case. The study uses a structural equation model, which is estimated by the partial least squares method, based on a questionnaire answered by 736 respondents. The model was tested for all respondents and those with print and online preference separately. As a result, the influence of congruence on loyalty could also be detected in our media case. Differences of the impact within the models for print and online give rise to the assumption that a differentiated approach to brand management in these two fields has to be taken into consideration.     

How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media

Although owned media formats that pursue brand-policy objectives have been receiving considerable attention in industries since the beginning of the millennium, virtually no research results are available about their conceptual background and strategic management. Using total interpretive structural modeling, this study examines two research questions: (1) Which success factors for the evolving brand-owned media concept can be identified? (2) How can these factors be systematized in terms of interrelations and hierarchies? Results indicate that the success of brand-owned media depends on a complex interrelation of eight factors. Content-centric factors such as content quality and the non-advertising character of brand-owned media are most important for creating relevant content and for achieving media success in terms of reach and frequency. In contrast, brand strength is not regarded as a precondition of brand-owned media success but rather as a result.     

The Dynamic Library

The Dynamic Library: Organizing Knowledge at the Sitterwerk – Precedents and Possibilities, Soberscove Press, 2015, is a compilation of essays on a symposium about new systems of knowledge organization. The symposium, Archives of the Future: New Orders of Knowledge at the Sitterwerk was held at the Sitterwerk art library, material archive, and exhibition space in St. Gallen Switzerland, November 2011. It brought together professionals from libraries, academia, and technology to brainstorm and share current work on future systems of organization. The Dynamic Library is a book that offers inspiration and opportunities for lively discussions within academic libraries.     

A changed language of education with new actors and solutions: the authorization of promotion and prevention programmes in Swedish schools

This article demonstrates how changes in the language of Swedish education policy have opened up a new social perception of education, in which space has been created for new actors, models and solutions in terms of managing activities in schools. Specifically, it seeks to illustrate how various promotion and prevention programmes have been authorized and disseminated without critical inquiry or resistance in the education sector. To this end, we analyse how the specific, essentially contested concepts of health, value base and communication have been employed in authoritative national documents over the two last decades. For our analysis, we draw on speech act theory, with a focus on linguistic performativity, as we have been interested in analysing how concrete authoritative actors have ‘performed’ various arguments. The analysis helps us to understand how the linguistic force originating from authoritative agencies can be used by different actors as a way to legitimize their arguments and actions. The results demonstrate how different national authorities, as a consequence of their use of the three concepts analysed, have contributed to the establishment of promotion and prevention programmes in education.     

Lower Secondary Students’ Views in Astrobiology

Astrobiology is, on a profound level, about whether life exists outside of the planet Earth. The question of existence of life elsewhere in the universe has been of interest to many societies throughout history. Recently, the research area of astrobiology has grown at a fast rate, mainly due to the development of observational methods, and the media is frequently reporting on new research findings. International surveys show that astrobiology questions are among those that interest young people the most. The popularity of astrobiology and the way it captures much science content makes it an interesting area for science teaching. However, there is very little research directly focused upon students’ views in astrobiology. The study reported in this paper draws from the answers of 186 Swedish lower secondary students (16 years old) to a questionnaire, with closed and open-ended questions regarding their views of issues in astrobiology. The study was guided by the worldview theory (Cobern 1991; Cobern, Science Education 80(5):579–610, 1996; Cobern, Science and Education 9:219–246, 2000). The results show that even though basic reasoning in astrobiology is known by a majority of the students, there is a considerable number of students, for whom this is not the case. Furthermore, it was found that for all questions, there are students answering in different ways when asked to describe their own view and the view they associate with science researchers. The implications of the study for further research and for the teaching of astrobiology in science class are discussed.     

Discourses on employability: constituting the responsible citizen

In the last couple of decades, there has been a shift from speaking about employment to speaking about employability. The interest in this article is directed at how discourses on employability are mobilised in the wider discursive terrain of governance. How does governance operate, what subject is produced and, more specifically, who is positioned as responsible for the employability of the citizen through such discourses? These questions are addressed by analysing three different kinds of texts: transnational policy documents on lifelong learning and the labour market, a Swedish policy text on in-service training in the health care sector and interviews with employees at six nursing homes for elderly people. A discourse analysis is performed inspired by the concepts of governmentality and the enabling state. The analysis indicates that the individual is constructed as responsible for her/his own employability, and the state and the employer are construed as enablers. However, this is not clear-cut or deterministic as different kinds of texts produce different kinds of positioning. This kind of analysis might help open up a new space for thought and action.