How Can Brand-Owned Media Be Managed? Exploring the Managerial Success Factors of the New Interrelation Between Brands and Media

Although owned media formats that pursue brand-policy objectives have been receiving considerable attention in industries since the beginning of the millennium, virtually no research results are available about their conceptual background and strategic management. Using total interpretive structural modeling, this study examines two research questions: (1) Which success factors for the evolving brand-owned media concept can be identified? (2) How can these factors be systematized in terms of interrelations and hierarchies? Results indicate that the success of brand-owned media depends on a complex interrelation of eight factors. Content-centric factors such as content quality and the non-advertising character of brand-owned media are most important for creating relevant content and for achieving media success in terms of reach and frequency. In contrast, brand strength is not regarded as a precondition of brand-owned media success but rather as a result.     

The Dynamic Library

The Dynamic Library: Organizing Knowledge at the Sitterwerk – Precedents and Possibilities, Soberscove Press, 2015, is a compilation of essays on a symposium about new systems of knowledge organization. The symposium, Archives of the Future: New Orders of Knowledge at the Sitterwerk was held at the Sitterwerk art library, material archive, and exhibition space in St. Gallen Switzerland, November 2011. It brought together professionals from libraries, academia, and technology to brainstorm and share current work on future systems of organization. The Dynamic Library is a book that offers inspiration and opportunities for lively discussions within academic libraries.     

A changed language of education with new actors and solutions: the authorization of promotion and prevention programmes in Swedish schools

This article demonstrates how changes in the language of Swedish education policy have opened up a new social perception of education, in which space has been created for new actors, models and solutions in terms of managing activities in schools. Specifically, it seeks to illustrate how various promotion and prevention programmes have been authorized and disseminated without critical inquiry or resistance in the education sector. To this end, we analyse how the specific, essentially contested concepts of health, value base and communication have been employed in authoritative national documents over the two last decades. For our analysis, we draw on speech act theory, with a focus on linguistic performativity, as we have been interested in analysing how concrete authoritative actors have ‘performed’ various arguments. The analysis helps us to understand how the linguistic force originating from authoritative agencies can be used by different actors as a way to legitimize their arguments and actions. The results demonstrate how different national authorities, as a consequence of their use of the three concepts analysed, have contributed to the establishment of promotion and prevention programmes in education.     

A Competency Model for Process Dynamics and Control and Its Use for Test Construction at University Level

This study examined students’ competencies in engineering education at the university level. First, we developed a competency model in one specific field of engineering: process dynamics and control. Then, the theoretical model was used as a frame to construct test items to measure students’ competencies comprehensively. In the empirical application, the reliability of the test was examined. The results confirmed the applicability of the theory-based test. Also, associations between students’ competencies and individual characteristics were explored. Students who showed higher competencies could be identified based on their individual characteristics, such as participation in self-assessments. Finally, we demonstrated how to apply the standards of theory-based testing to everyday routines at the university and also highlighted some challenging issues to be considered when implementing theory-based testing in practice. This approach could be valuable: Tests based on theoretically sound models allow for appropriate measurement of students’ competencies in higher education.     

Reincarnation of the One Room Schoolhouse - The American Middle School

Too often, teachers encountering difficulties with classroom management focus only on the students rather than critically examining the influence of their own approaches on student behavior. Given the particular challenges that middle school students present, certain practices and expectations exacerbate management issues, and a lack of awareness of these can position a teacher for failure. In this article, five problematic approaches to middle school classroom management are described, along with recommendations for alternatives and how to prepare for effectively managing the classroom.     

Technology: Education and Training Needs of Older Adults

The impact of the global aging of the population on social, economic, political, and health care institutions is unequaled. Parallel to this, evolving developments in technology promise opportunities for sales and product development to support positive aging. Older adults are excited to utilize technologies that they perceive as practical. However, age, education, technical knowledge, and technological anxiety affect interest in new technologies, creating a technology divide. Providing more accessible and relevant technologies for today's older adults may make the technology more universally accessible. This article reports the results of a survey on technology and education among a sample of 77 adults between the ages of 52 and 92 who attended a week-long lifelong-learning event at Indiana University. Familiarity with technology, age, education, and gender were found to be correlated with familiarity with new technologies as well as operating and shopping for new electronic devices.     

Discourses on employability: constituting the responsible citizen

In the last couple of decades, there has been a shift from speaking about employment to speaking about employability. The interest in this article is directed at how discourses on employability are mobilised in the wider discursive terrain of governance. How does governance operate, what subject is produced and, more specifically, who is positioned as responsible for the employability of the citizen through such discourses? These questions are addressed by analysing three different kinds of texts: transnational policy documents on lifelong learning and the labour market, a Swedish policy text on in-service training in the health care sector and interviews with employees at six nursing homes for elderly people. A discourse analysis is performed inspired by the concepts of governmentality and the enabling state. The analysis indicates that the individual is constructed as responsible for her/his own employability, and the state and the employer are construed as enablers. However, this is not clear-cut or deterministic as different kinds of texts produce different kinds of positioning. This kind of analysis might help open up a new space for thought and action.     

A study assessing the potential of negative effects in interdisciplinary math-biology instruction

There is increasing enthusiasm for teaching approaches that combine mathematics and biology. The call for integrating more quantitative work in biology education has led to new teaching tools that improve quantitative skills. Little is known, however, about whether increasing interdisciplinary work can lead to adverse effects, such as the development of broader but shallower skills or the possibility that math anxiety causes some students to disengage in the classroom, or, paradoxically, to focus so much on the mathematics that they lose sight of its application for the biological concepts in the center of the unit at hand. We have developed and assessed an integrative learning module and found disciplinary learning gains to be equally strong in first-year students who actively engaged in embedded quantitative calculations as in those students who were merely presented with quantitative data in the context of interpreting biological and biostatistical results. When presented to advanced biology students, our quantitative learning tool increased test performance significantly. We conclude from our study that the addition of mathematical calculations to the first year and advanced biology curricula did not hinder overall student learning, and may increase disciplinary learning and data interpretation skills in advanced students.