An impulse to exploit: the behavioral turn in data-driven marketing

Industry advocates argue that by tailoring services and commercial solicitations to match media users’ personal interests, data-driven marketing benefits both consumers and businesses. This article shows, however, that advertisers and marketers who are taking up ideas and techniques from behavioral economics tell their clients a very different story about the aims and use of digital marketing and consumer surveillance. Listening in on this discourse demonstrates that some digital marketers conceptualize their own practices as forms of social control, appropriating concepts from behavioral economics to identify consumers’ cognitive and affective biases and target their vulnerabilities. Behavioral economics recognizes that economic decisions are not simply dictated by rational self-interest; rather, such choices depend on cognitive heuristics and habits, and can be manipulated through the design of “choice architecture.” This article discusses implications of the behavioral turn in data-driven marketing for critical advertising scholars, public advocates, and regulators.     

Clustering small-sized collections of short texts

The need to cluster small text corpora composed of a few hundreds of short texts rises in various applications; e.g., clustering top-retrieved documents based on their snippets. This clustering task is challenging due to the vocabulary mismatch between short texts and the insufficient corpus-based statistics (e.g., term co-occurrence statistics) due to the corpus size. We address this clustering challenge using a framework that utilizes a set of external knowledge resources that provide information about term relations. Specifically, we use information induced from the resources to estimate similarity between terms and produce term clusters. We also utilize the resources to expand the vocabulary used in the given corpus and thus enhance term clustering. We then project the texts in the corpus onto the term clusters to cluster the texts. We evaluate various instantiations of the proposed framework by varying the term clustering method used, the approach of projecting the texts onto the term clusters, and the way of applying external knowledge resources. Extensive empirical evaluation demonstrates the merits of our approach with respect to applying clustering algorithms directly on the text corpus, and using state-of-the-art co-clustering and topic modeling methods.     

Decolonising higher education curricula in South Africa: factoring in archives through public programming initiatives

South African higher education curricula are largely Eurocentric, to such an extent that indigenous knowledge is marginalised (Horsthemke in Transform High Educ 2(1)–9, 2017). Consequently, the decolonisation of university curricula has become a necessity. The nationwide ‘FeesMustFall’ student protests in 2015 and 2016 have underlined the need to address this matter urgently. Free quality education and the decolonisation of university curricula were among some of the students’ demands (Le Grange in SAJHE 30(2):1–12, 2016). Fundamentally, decolonising curricula involve a serious investigation of history and the strategising of future actions (Ngulube in Historia 47(2):563–582, 2002). Little is known about the potential role of archives in the process of decolonising higher education curricula in South Africa. Perhaps this can be attributed to a lack of awareness about archives and their significance in South Africa (Sulej in ESARBICA J 33:13–35, 2014). This paper explores the role of archives in the decolonisation of higher education curricula in South Africa. It appears that sub-Saharan scholars rarely consult archives (Onyancha et al. in ESARBICA J 32:67–77, 2013). Therefore, public programming is investigated as a means to get more members of the academic community to use archives as centres of critical inquiry. The relevant literature was consulted and discussed. Unique outreach or public programming initiatives will help the academic community to better understand the significance of archives in the decolonisation process.     

Spanish historic archives’ use of websites as a management transparency vehicle

Against the backdrop of Spain’s Transparency Act, this article discusses the presence or otherwise of a series of document types, proposed as management-related transparency indicators, on 61 (8 national and 53 provincial) historic archive websites. Although examples of good practice were identified, the information provided was found to be scant, in particular as regards lines of action, organisational objectives and yearly reports. The information most commonly provided on the websites included the collection classification chart, service use regulations and citizen charters. The inference drawn was that archives, so intently focused on their role in the application of the Act by the organisations they serve, neglect their own administrative obligations in respect of its provisions. The recommendation is that as government-funded and subsidised public service institutions, historic archives should exercise transparency by furnishing the information stipulated in the Act on their websites.     

“Seeking Information from the Lips of People”: oral history in the archives of Qatar and the Gulf region

The turn to oral history in Qatar and the Arabian (also known as Persian) Gulf is not a rejection of traditional archival authority as has been the case in other parts of the world. In the Gulf, oral history has been embraced out of a desire to fill the silences of the largely unwritten record attributable to previous low levels of literacy and strong oral traditions in the region. Today, oral history is seen as the best method to capture details about traditional ways of life during the pre-oil era. After discussing archival concerns about the evidentiary nature of oral histories, this paper explores how it has come to be a crucial documentation tool in the Gulf, adapted to the specific nation building and cultural heritage priorities of the region.     

Digital Inclusion in Library Context: A Perspective from Users with Print Disability

Digital inclusion is a strategy pursued to foster social inclusion of those who have been sidelined from the mainstream of information society due to lack of access to digital technologies and the skills to use them. Libraries have been working to close the gap by providing access to computers, the Internet, digital content, and digital literacy programs. However, research reveals a new type of divide where digitally competent people could be digitally excluded. This shows the need for a better conceptualization of access and literacy. This paper commits to exploring the concept of access to digital content from the perspective of people with print disability. It involved in-depth interviews with ten participants with print disability where the International Classification of Functioning, Disability, and Health was used as a framework for data analysis. The overall analysis shows that digital inclusion would be more meaningful if it involved providing content in alternative formats and empowering users to make informed choices. Issues such as flexibility and adaptability in content presentation and design of content discovery tools are among those discussed.     

The relationship between peak height velocity and physical performance in youth soccer players

Longitudinal changes in height, weight and physical performance were studied in 33 Flemish male youth soccer players from the Ghent Youth Soccer Project. The players' ages at the start of the study ranged from 10.4 to 13.7 years, with a mean age of 12.2 +/- 0.7 years. Longitudinal changes were studied over a 5 year period. Peak height velocity and peak weight velocity were determined using non-smoothed polynomials. The estimations of peak height velocity, peak weight velocity and age at peak height velocity were 9.7 +/- 1.5 cm x year-1, 8.4 +/- 3.0 kg x year-1 and 13.8 +/- 0.8 years, respectively. Peak weight velocity occurred, on average, at the same age as peak height velocity. Balance, speed of limb movement, trunk strength, upper-body muscular endurance, explosive strength, running speed and agility, cardiorespiratory endurance and anaerobic capacity showed peak development at peak height velocity. A plateau in the velocity curves was observed after peak height velocity for upper-body muscular endurance, explosive strength and running speed. Flexibility exhibited peak development during the tear after peak height velocity. Trainers and coaches should be aware of the individual characteristics of the adolescent growth spurt and the training load should also be individualized at this time.