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81.
The findings of this experimental study indicate that the response to the dialect speech of another is not unidimensional and that dialect is more likely a determinant of speaker ethos for middle social status persons than for high or low social status persons. 相似文献
82.
Jerry Robinson Perry Aldridge Reitberger Fuchs Arthur Asa Berger 《Communication Booknotes Quarterly》2013,44(3):35-37
Jerry Robinson's The Comics: An Illustrated History of Comic Strip Art (New York: Putnam, 1974—$15.00) A History of the Comic Strip [Crown, 1968—$3.95, paper] Perry and Aldridge's The Penguin Book of Comics [Penguin, 1967—$4.95, paper] Reitberger and Fuchs' Comics: Anatomy of a Mass Medium Little, Brown, 1972— 6.95, paper—this last is discussed in 4:6:4 ; of which the latter appears the best competition to this new volume) Arthur Asa Berger's The Comic-Stripped American (Baltimore: Penguin Books, 1974—$2.95, paper) Eli M. Oboler's The Fear of the Word: Censorship and Sex (Metuchen, N.J.: Scarecrow Press, 1974—$10.00) The Annals of the American Academy of Political and Social Science (3937 Chestnut St., Philadelphia, Pa. 19104—$4.00/3.00 per issue) Ted Klein and Fred Danzig's How to Be Heard: Making the Media Work for You (New York: Macmillan, 1974—$9.95) Douglas R. Berdie and John F. Anderson's Questionnaires: Design and Use (Metuchen, N.J.: Scarecrow Press, 1974—$7.50) S.H. Steinberg's Five Hundred Years of Printing (Baltimore: Penguin Books, 1974— $3.25, paper) 相似文献
83.
Vernon Fryburger William A. Robinson Herbert S. Gardner Jr. Jack Z. Sissors E.R. Petray Arthur Bellaire 《Communication Booknotes Quarterly》2013,44(7):98-100
How it Was in Advertising: 1776-1976 ($6.95, paper, 110 pp.) Vernon Fryburger, The New World of Advertising ($6.95, paper, 129 pp.) William A. Robinson, 100 Best Sales Promotions (annual, $19.95, about 140 pp. each) Herbert S. Gardner Jr. The Advertising Agency Business ($19.95, 211 pp.) Jack Z. Sissors and E.R. Petray Advertising Media Planning ($12.95, 341 pp.) Arthur Bellaire Controlling Your TV Commercial Costs ($19.95, 166 pp.) Julie M. Moss '77 Ayer Public Relations and Publicity Style Book (Ayer Press, 210 West Washington Square, Philadelphia, Pa. 19106—$9.95) 相似文献
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Arthur Cropley 《Roeper Review》2013,35(3):125-130
Early thinking in the modern era often regarded creativity as a somewhat asocial means of individual expression, self‐realization, and self‐fulfillment. However, it also is a socially influenced phenomenon that serves society. A social approach offers the opportunity of distinguishing between large and small amounts of novelty, as well as between “orthodox” and “radical” novelty. Disciplines, teachers, and students differ from one another on these dimensions. This explains some differences among teachers in the way they see creativity and creative students. The social approach also emphasizes the importance of groups, role models and mentors, and classroom climate, all of which teachers can influence. A social analysis suggests guidelines for instruction and assessment that differ from those derived from cognitive or personal approaches. 相似文献