Communication Research

INSIDE FAMILY VIEWING: ETHNOGRAPHIC RESEARCH ON TELEVISION'S AUDIENCES by James Lull (New York: Routledge, 1991—$55.00/17.95, ISBN 0-415-04414-6 hard, 0-415-04997-0 paper, 190 pp.)

PROGRESS IN COMMUNICATION SCIENCES, VOLUME X edited by Brenda Dervin and Melvin Voigt (Norwood, NJ: Ablex, 1991—$75.00 institutional price/$35.00 personal price, ISBN 0-89391-645-5, 336 pp.)

MEDIA RESEARCH TECHNIQUES by Arthur Asa Berger (Newbury Park, CA: Sage, 1991—$28.00/14.00, ISBN 0-8039-4179-X hard, 0-8039-4180-3, 148 pp.)

THE ANNUAL REVIEW 1990 by the Institute for Information Studies (a joint project of the Aspen Institute and Northern Telecom; for information write to Aspen Institute, Wye Center, PO Box 222, Queenstown, MD 21658, price not given, paper, ISBN 0-89843-094-0, 249 pp.)

COMMUNICATION THEORY: A JOURNAL OF THE INTERNATIONAL COMMUNICATION ASSOCIATION (Guilford Publications, 72 Spring St., New York, NY 10012—$60 for institutions/$30 for individuals, ISSN 1050-3293, quarterly)

CINCOM: COURSES IN COMMUNICATIONS 1989 compiled by Communications Library (Communications Institute, Lockbox 5891, 1535 Francisco St., San Francisco, CA 94101-5891—$35.00, paper, ISSN 0742-3632 and ISBN 0-934339-95-3, 100 pp.)

SESAME STREET RESEARCH BIBLIOGRAPHY: SELECTED CITATIONS RELATING TO SESAME STREET, 1969-1989 (June 1990, xx pp.)

WHAT RESEARCH INDICATES ABOUT THE EDUCATIONAL EFFECTS OF SESAME STREET (February 1991, 14 pp.)

“CHILDREN'S LEARNING FROM TELEVISION: RESEARCH AND DEVELOPMENT AT THE CHILDREN'S TELEVISION WORKSHOP,” Educational Technology Research and Development 38:4 (1990, 96 pp. ISSN 1042-1629)

SESAME STREET RESEARCH: A 20th ANNIVERSARY SYMPOSIUM (1990, 96 pp.)

CONTACT 1-2-3: RESEARCH BIBLIOGRAPHY (June 1990, 43 pp.)

GANNETT CENTER JOURNAL: “HIGHER EDUCATION IN THE INFORMATION AGE,” (Spring-Summer 1991, Vol 5, Nos. 2-3)

GANNETT CENTER JOURNAL: “MEDIA AND AMERICA'S SCHOOLS,” (Winter 1991, Vol 5, No. 1); both available from Gannett Center Journal, Columbia University, 2950 Broadway, New York, NY 10027—$5.00, paper, each, ISSN 0893-8342)

EXTENDING TELECOMMUNICATIONS SERVICE TO AMERICANS WITH DISABILITIES by Stuart Brotman (Annenberg Washington Program, 1455 Pennsylvania Ave. NW, Suite 200, Washington, DC 20004—free on request, paper, no ISBN given, 53 pp.)     

Books of the Month

THE GENERAL: DAVID SARNOFF AND THE RISE OF THE COMMUNICATIONS INDUSTRY by Kenneth Bilby (New York: Harper & Row, 1986—$20.95)

THE BBC: ITS FIRST FIFTY YEARS by Asa Briggs (New York: Oxford University Press. 1985—$24.95)

BETWEEN COVERS: THE RISE AND TRANSFORMATION OF AMERICAN BOOK PUBLISHING by John Tebbel (New York: Oxford University Press, 1987—$24.95)     

Implementing an integrated pest management (IPM) program in child care centers: A qualitative study

Pesticide use in and around child care centers is a potential health threat to children and staff. The implementation of integrated pest management (IPM) can reduce these risks yet child care providers receive minimal, if any, education concerning pest management. The objectives of this qualitative study are to: (a) develop a model to describe the process of implementing an IPM program in child care centers, (b) identify the facilitators and barriers to implementing an IPM program in child care centers, and (c) examine congruence between IPM practices identified on an IPM checklist with practices reported in qualitative interviews with child care managers. Interviews and IPM checklist observations were conducted with nine child care center managers in California before and after the introduction of a pilot IPM education intervention program. The qualitative analysis of the interviews revealed a four-stage IPM implementation process, from awareness of IPM, recognizing the importance of IPM and learning how to practice it, motivation and the decision to adopt IPM, to the implementation of IPM. A wide range of facilitators and barriers were identified. There was general congruence between the manager interviews and IPM checklist findings on IPM policies, practices, and management. Understanding the process of how an IPM program was implemented in these child care centers and the facilitators and barriers involved in the process can inform planning efforts for future health interventions in child care.     

Attitudes of social science students in Israel and Austria towards the belated twins scenario--an exploratory study

This article discusses results of a questionnaire survey of 156 university students in Israel and Austria examining reactions towards the Belated Twins scenario, which entails the artificial twinning of embryos of which one is immediately carried to term while the other one is born later. The scenario resembles a case of human reproductive cloning in terms of result (the creation of genetically identical individuals in a time-delayed manner) but it involves gamete fusion like "natural" reproduction. By means of qualitative text analysis we discuss the core themes mobilized both in support and opposition to the scenario. While Israeli and Austrian respondents held similar general attitudes (about half were in favour of legalizing Belated Twins, while about a third opposed it), they drew partly on different arguments to arrive at their conclusions. In both groups, uncertainty stemming from "novel" elements in the scenario was regularly interpreted as negatively exacerbating existing issues.     

Basic Books on Mass Media

RESHAPING THE MEDIA: MASS COMMUNICATION IN AN INFORMATION AGE by Everette E. Dennis (Newbury Park, CA: Sage, 1989—$35.00/16.95, ISBN 0-8039-3660-5 hard, 0-8039-3661-3 paper, 205 pp.)

MACROMEDIA: MISSION, MESSAGE AND MORALITY by Ralph L. Lowenstein and John C. Merrill (White Plains, NY: Longman, 1990—price not given, paper, ISBN 0-8013-0471-7, 309 pp.)

MEDIA USA: PROCESS AND EFFECT edited by Arthur Asa Berger (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0452-0, 461 pp.)

THE MEDIA READER edited by Manuel Alvarado and John 0. Thompson (Bloomington: Indiana University Press, 1990-$45.00/19.95, ISBN 0-85170-258-9 hard, 0-85170-259-7 paper, 360 pp.; published in London by British Film Institute)

MEDIA ETHICS: CASES & MORAL REASONING by Clifford G. Christians, Kim B. Rotzoll, and Mark Fackler (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0650-7, 445 pp.)

COMMUNICATION AND CULTURE: LANGUAGE, PERFORMANCE, TECHNOLOGY, AND MEDIA edited by Sari Thomas and William A. Evans (Norwood, NJ: Ablex, 1990—price not given, ISBN 0-89391-497-5,375 pp.)

INSIDE THE MEDIA by Conrad C. Fink (White Plains, NY: Longman, 1990—price not given, paper, ISBN 0-8013-0257-9, 398 pp.)

MEDIA IMPACT by Shirley Biagi (Belmont, CA: Wadsworth, 1990 price not given, paper, ISBN 0-534-12660-X, 411 pp.)

MASS MEDIA VI: AN INTRODUCTION TO MODERN COMMUNICATION by Ray Eldon Hiebert, Donald F. Ungurait, and Thomas W. Bohn (White Plains, NY: Longman, 1991—price not given, paper, ISBN 0-8013-0453-9, 666 pp.)

THE MEDIA MATRIX: DEEPENING THE CONTEXT OF COMMUNICATION STUDIES by Scott Eastham (Lanham, MD: University Press of America, 1990—$8.75, paper, ISBN 0-8191-7715-6, 127 pp.)

MODERN MASS MEDIA by John C. Merrill, John Lee, and Edward Jay Friedlander (New York: Harper & Row [now HarperCollins], 1990—price not given, ISBN 0-06-044470-3, 608 pp.)