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Barbara Costello Government Documents Librarian Assistant Professor Robert Lenholt Electronic Services Librarian Assistant Professor Judson Stryker PhD Associate Dean Lynn Professor of Accounting 《The Journal of Academic Librarianship》2004,30(6):452-460
Studies show that recent generations of college students have a learning style with identifiable characteristics. Library instruction efforts must adapt to these learning styles. Course management software (CMS), such as Blackboard, is one resource available to academic librarians to meet the challenges posed by the "Net Generation." At Stetson University, the use of Blackboard courseware in library instruction sessions successfully addressed the unique learning styles of students. 相似文献
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Leo Kivijarv Ph.D. 《Publishing Research Quarterly》2002,18(2):12-22
Conclusion Convergence is a very exciting model and one that holds, unforeseen opportunities. However in the current economic environment,
the investment community is hesitant to recommend that communications companies devote many resources in that area. The convergence
mode must prove that it can generate revenue and profits. Yet, it is limited to an advertising-supported model—a part of the
communications industry that has struggled during the past, year due to the recession. The increased advertising revenue that
would be generated by the convergence model is tainted—most likely taking advertising share away from the traditional media
segments that are supporting the model. Tied to the convergence model is a high dependency on the Internet. Internet advertising
is not local. In addition, financial data clearly illustrates that the Internet has caused profit margins to decrease substantially,
something that the traditional media company supporting the convergence model can not allow to happen. Finally, FCC deregulation
with regards to television station cap restrictions, cable system operators owning broadcasters in the same market, and cross
ownership of newspapers and television stations in the same market, will most likely have a negative impact on the convergence
model.
If a communications company should decide to go forward with convergence, there are five rules that should be followed:
The essay is based on a presentation made by Dr. Kivijarv at convergece: The Tour, a four-day conference sponsored by The American Press Institute. The purpose of the conference is to analyze the various
issues that communications companies should consider before attempting to build multimedia news operations that consolidate
newspaper, television, wired cable, and/or Internet divisions in a specific market. Dr. Kivijarv's presentation occurred on
the final day of the conference and spoke to the investment community's financial concerns. Veronis Suhler Stevenson publishes,
two of the leading annual reports on the communications industry—the Communications Industry Forecast and the Communications Industry Report. A majority of the data used in the presentation and this essay come from those reports and Dr. Kivijarv, as the Director
of Research & Publications at Veronis Suhler Stevenson, serves as the editor of the two reports. 相似文献
1. | Use personnel and technology efficiently |
2. | Extend brand awareness of pre-existing communications products |
3. | Offer cross-media advertising packages |
4. | Return users to traditional media outlets |
5. | BE PROFITABLE QUICKLY!39. |
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Leo Hickey 《Religious education (Chicago, Ill.)》2013,108(5):631-641
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Leo Bogart 《Communication Booknotes Quarterly》2013,44(11):124-125
Leo Bogart's The Age of Television (New York: Frederick Ungar, 1972 – $14.50) 相似文献
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PAPERS IN RHETORIC AND POETIC. Edited by Donald C. Bryant. Iowa City: University of Iowa Press, 1965; pp. vii+96. $2.95; paper $1.95. 相似文献
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