Real time search on the web: Queries,topics, and economic value

Real time search is an increasingly important area of information seeking on the Web. In this research, we analyze 1,005,296 user interactions with a real time search engine over a 190 day period. Using query log analysis, we investigate searching behavior, categorize search topics, and measure the economic value of this real time search stream. We examine aggregate usage of the search engine, including number of users, queries, and terms. We then classify queries into subject categories using the Google Directory topical hierarchy. We next estimate the economic value of the real time search traffic using the Google AdWords keyword advertising platform. Results shows that 30% of the queries were unique (used only once in the entire dataset), which is low compared to traditional Web searching. Also, 60% of the search traffic comes from the search engine’s application program interface, indicating that real time search is heavily leveraged by other applications. There are many repeated queries over time via these application program interfaces, perhaps indicating both long term interest in a topic and the polling nature of real time queries. Concerning search topics, the most used terms dealt with technology, entertainment, and politics, reflecting both the temporal nature of the queries and, perhaps, an early adopter user-based. However, 36% of the queries indicate some geographical affinity, pointing to a location-based aspect to real time search. In terms of economic value, we calculate this real time search stream to be worth approximately US $33,000,000 (US $33 M) on the online advertising market at the time of the study. We discuss the implications for search engines and content providers as real time content increasingly enters the main stream as an information source.     

Expanding services in a shrinking economy: desktop document delivery in a dental school library

Question:

How can library staff develop and promote a document delivery service and then expand the service to a wide audience?

Setting:

The setting is the library at the Indiana University School of Dentistry (IUSD), Indianapolis.

Method:

A faculty survey and a citation analysis were conducted to determine potential use of the service. Volume of interlibrary loan transactions and staff and equipment capacity were also studied.

Main results:

IUSD Library staff created a desktop delivery service (DDSXpress) for faculty and then expanded the service to practicing dental professionals and graduate students. The number of faculty using DDSXpress remains consistent. The number of practicing dental professionals using the service is low. Graduate students have been quick to adopt the service.

Conclusion:

Through careful analysis of capacity and need for the service, staff successfully expanded document delivery service without incurring additional costs. Use of DDSXpress is continually monitored, and opportunities to market the service to practicing dental professionals are being investigated.     

The efficacy of a computer-adaptive reading program on grade 5 students’ reading achievement scores

Education and Information Technologies - Reading in upper-elementary grades includes comprehending complex texts and learning disciplinary-specific vocabulary. This study aims to determine the...     

Healthy Birth Practice #3: Bring a Loved One,Friend, or Doula for Continuous Support

All women should be allowed and encouraged to bring a loved one, friend, or doula to their birth without financial or cultural barriers. Continuous labor support offers benefits to mothers and their babies with no known harm. This article is an updated evidence-based review of the “Lamaze International Care Practices that Promote Normal Birth, Care Practice #3: Continuous Labor Support,” published in The Journal of Perinatal Education, 16(3), 2007.     

What Could Have Been Done? Circuit City: A Case Study of Management and Employee Performance Failure

This case study is an employee performance analysis that utilizes Gilbert's behavior engineering model (Gilbert, 2007 ) as a theoretical framework to examine the events that caused Circuit City to fail in 2008. Additionally, the case study views the events through a systemic lens. As management implemented changes, employee morale and performance faltered, which in turn affected customer perceptions and attitudes. Taken together, these actions resulted in a negative feedback loop that greatly contributed to the demise of the company.     

Distributed leadership with the aim of ‘reculturing’: a departmental case study

This article considers a secondary science department that has, since 2000, developed distributed leadership as a form of human capacity building. Using a longitudinal ethnographic case study allowed us to consider how distributed leadership can be nurtured and developed in a department. Our analysis centres on two key issues: the nature and pattern of distributed leadership practices and the continuity that provides coherence to those practices. From our analysis, there appear to be two major conclusions. The first of these is the need for administrators to be purposeful in the appointments that they make to formal leadership positions. To enact distributed leadership practices requires leaders who can exercise both formal power and influence. The second conclusion relates to the time required for continuity of leadership practices to give rise to changes that lead to teachers managing the teaching and learning programme.     

Literacy,poverty and schooling: what matters in young people's education?

This paper draws upon several decades of literacy research in schools in high‐poverty environments to explore what matters in young people's education. In dialogue with themes from Kevin Marjoribanks' work, such as student aspirations, family environments and teacher expectations, key insights are summarised. Referring to longitudinal case studies and a current ethnographic project, the interplay between literacy, poverty and schooling, and young people's aspirations and education outcomes is explored. Although the work of educators in high‐poverty communities continues to be highly demanding, there are some schools and teachers making a durable positive difference to learner dispositions and literate repertoires. Teacher expectations and discursive practices are crucial in this process.