Elaborating the Concepts of Part and Whole in Variation Theory: The Case of Learning Chinese Characters

The purpose of this paper is to elaborate the concepts of part and whole in Ference Marton's variation theory for dealing with how learners come to understand something of a whole as made up of its parts. Understanding of the parts and the whole is more difficult than expected; as the whole may have an influence on the parts, the nature of the parts of the whole may differ from that of the parts on their own. As such it is not enough for learners just to know the parts in isolation. They also have to recognize the whole to which the parts refer and how the whole influences the parts. To achieve this, teachers have to provide learners with the experience of variation of the parts and the whole. To demonstrate these concepts, I have applied them to the case of children's learning of Chinese characters in this paper.     

The Perfect Storm—Genetic Engineering,Science, and Ethics

Uncertainty about ethics has been a major factor in societal rejection of biotechnology. Six factors help create a societal “perfect storm” regarding ethics and biotechnology: Social demand for ethical discussion; societal scientific illiteracy; poor social understanding of ethics; a “Gresham’s Law for Ethics;” Scientific Ideology; vested interests dominating ethical discussion. How this can be remedied is discussed.     

Foreign and International

Isaiah Litvak and Christopher Maule's Cultural Sovereignty, The Time and Reader's Digest Case in Canada (New York: Praeger Special Studies, 1974---$13.50)

Survey of Public Attitudes Towards the Computer (Ottawa: Department of Communications, 1973---$1.00, paper)

Bernard Rubin's Propaganda and Public Opinion: Strategies of Persuasion (Middletown, Conn.: Xerox Educational Publications, 1973---copies on request, paper)

Jim Richstad, Michael McMillan, and Ralph Barney's The Pacific Islands Press: A Directory (Honolulu: University Press of Hawaii, 1973---no price given, paper)

Judith Tegger Kildow's Intelsat: Policy-Maker's Dilemma (Lexington, Mass.: Lexington Books/Heath, 1973---$12.50)     

General Media and Media-Related

William L. Rivers, Theodore Peterson and Jay W. Jensen's The Mass Media and Modern Society (Rinehart Press, $8.95)

Ronald T. Farrar and John D. Stevens' (eds.) Mass Media and the National Experience (Harper & Row, price not known (paper back))

Bernard Rosenberg and David Manning White's Mass Culture Revisited (Van Nostrand, both hardback and paperback at same time–price not yet known)

Wilbur Schramm (ed.) Process and Effects of Mass Communications (University of Illinois Press, details unknown)

The Steranko History of Comics (Supergraphics Publications, 501 Spruce St., Reading, Pa. 19602, $3.00 paperback)     

Media

Steven H. Chaffee and Michael J. Petrick's Using the Mass Media: Communication Problems in American Society (New York: McGraw-Hill, 1975—$6.95, paper)

Bibliography: Some Canadian Writings on the Mass Media (Ottawa: Canadian Radio-Television Commission , 1974—apparently free on request, paper)

Communications: Some Federal Proposals (Ottawa: Information Canada, 1975—price not known, paper)

Bernard C. Hennessy's Public Opinion (Belmont, Calif.: Duxbury Press/ Wadsworth, 1975—price not known, paper)

John G. Cawelti's The Six-Gun Mystique (Bowling Green, Ohio: Bowling Green University Popular Press, 1972—price not known, paper)

First Annual Report (Cambridge: Massachusetts Institute of Technology, December 1974—free on request, paper)     

Educational Media

Dorothy T. Taggart's A Guide to Sources in Educational Media and Technology (Metuchen, N.J.: Scarecrow Press, 1976—$6.00).

Christine L. Wynar's 1974-75 Supplement [to] Guide to Reference Books for School Media Centers (Littleton, Colo.: Libraries Unlimited, Inc., 1976—18.00 in U.S.and Canada, $10.00 elsewhere).

Bernard Chibnall's The Organization of Media (Hamden, Conn.: Linnet Books/Shoestring Press, 1976—$5.50)

Robert D.B. Carlisle's Media and the Adult Student: One Man's Journal (Lincoln, Neb.: Great Plains National Instructional Television Library, 1976—price not known, paper).

Margaret E. Chisholm and Donald P. Ely's Media Personnel in Educational: A Competency Approach (Englewood Cliffs, N.J.: Prentice-Hall, 1976—$12.95)     

Communication Policy

Fair Use and Free Inquiry: Copyright Law and the New Media edited by John Shelton Lawrence and Bernard Timberg (Norwood, NJ: Ablex Publishing, 1989~$59.50 institutions/$32.50 personal, ISBN 0-89391-484-3)

Media Freedom and Accountability edited by Everette Dennis, Donald Gillmor and Theodore Glasser (Westport, CT: Greenwood Press, 1989~$39.95, ISBN 0-313-26727-8)

An Economic and Legal Analysis of Undue Price Discrimination by J. Stephen Henderson and Robert E. Burns (August 1989, NRRI 89-12, 224 pp.)

Implementation of Open Network Architecture: Development, Tensions, and Strategies by Robert J. Graniere (September 1989, NRRI 89-13, 216 pp.)     

Product global reach,advertising standardization,and cultural values: an analysis of 2008 Beijing Olympic TV commercials

This study examined the influence of the global reach of the product, multinational vs. domestic, on the degree of standardization of and the use of advertising values in 2008 Beijing Olympic commercials telecasted in China. This study is the first to examine systematically advertising standardization and values within one country in a mega-sporting event context. Overall, the study revealed that multinational product advertisements are more likely to be standardized, and more likely to portray Western-oriented values in their advertisements compared to domestic product advertisements. These findings indicate the importance of considering the global reach of the product in advertising to meet the expectations of the customers, especially during international sporting events such as Olympic Games.     

The Texas public library trustee

Public Library trustees in Texas resemble trustees nationally in that they are appointed primarily by a public official or governing body; they see their major duties connected with decisions on policies, funding, and librarian employment; their tenures are short (the majority five years or less); and they attend monthly meetings. Differences from the national scene exist in the areas of sex distribution (the majority are women); membership in national and state trustee organizations (very low for Texas); presence of formal bylaws (94–5 percent of libraries); and education (lightly regarded for both new and continuing trustees).