Evolution for Young Victorians

Evolution was a difficult topic to tackle when writing books for the young in the wake of the controversies over Darwin??s Origin of Species. Authors who wrote about evolution for the young experimented with different ways of making the complex concepts of evolutionary theory accessible and less controversial. Many authors depicted presented evolution in a non-Darwinian form amenable to religious interpretation.     

A new approach to evaluating the well-being of PhD research students

This study describes the development of an assessment to evaluate the well-being of PhD researchers using a clinically approved methodology that places the perceptions and experiences of the subject population at the heart of its construction. It identifies and assesses the range and relative importance of seven distinct dimensions which are shown to impact adversely on the perceived well-being of student researchers across all stages of their studies. According to the findings, the well-being of doctoral students comprises needs relating to development, facilities, home and health, research, social, supervisor and university. The instrument was found to demonstrate good content validity and internal reliability. Its use offers new insights into the experiences of early career researchers and may inform efforts to better support them. This, in turn, may have a positive impact upon retention levels and future career choices for this research population.     

The Perfect Storm—Genetic Engineering,Science, and Ethics

Uncertainty about ethics has been a major factor in societal rejection of biotechnology. Six factors help create a societal “perfect storm” regarding ethics and biotechnology: Social demand for ethical discussion; societal scientific illiteracy; poor social understanding of ethics; a “Gresham’s Law for Ethics;” Scientific Ideology; vested interests dominating ethical discussion. How this can be remedied is discussed.     

Foreign and International

Isaiah Litvak and Christopher Maule's Cultural Sovereignty, The Time and Reader's Digest Case in Canada (New York: Praeger Special Studies, 1974---$13.50)

Survey of Public Attitudes Towards the Computer (Ottawa: Department of Communications, 1973---$1.00, paper)

Bernard Rubin's Propaganda and Public Opinion: Strategies of Persuasion (Middletown, Conn.: Xerox Educational Publications, 1973---copies on request, paper)

Jim Richstad, Michael McMillan, and Ralph Barney's The Pacific Islands Press: A Directory (Honolulu: University Press of Hawaii, 1973---no price given, paper)

Judith Tegger Kildow's Intelsat: Policy-Maker's Dilemma (Lexington, Mass.: Lexington Books/Heath, 1973---$12.50)     

General Media and Media-Related

William L. Rivers, Theodore Peterson and Jay W. Jensen's The Mass Media and Modern Society (Rinehart Press, $8.95)

Ronald T. Farrar and John D. Stevens' (eds.) Mass Media and the National Experience (Harper & Row, price not known (paper back))

Bernard Rosenberg and David Manning White's Mass Culture Revisited (Van Nostrand, both hardback and paperback at same time–price not yet known)

Wilbur Schramm (ed.) Process and Effects of Mass Communications (University of Illinois Press, details unknown)

The Steranko History of Comics (Supergraphics Publications, 501 Spruce St., Reading, Pa. 19602, $3.00 paperback)     

Media

Steven H. Chaffee and Michael J. Petrick's Using the Mass Media: Communication Problems in American Society (New York: McGraw-Hill, 1975—$6.95, paper)

Bibliography: Some Canadian Writings on the Mass Media (Ottawa: Canadian Radio-Television Commission , 1974—apparently free on request, paper)

Communications: Some Federal Proposals (Ottawa: Information Canada, 1975—price not known, paper)

Bernard C. Hennessy's Public Opinion (Belmont, Calif.: Duxbury Press/ Wadsworth, 1975—price not known, paper)

John G. Cawelti's The Six-Gun Mystique (Bowling Green, Ohio: Bowling Green University Popular Press, 1972—price not known, paper)

First Annual Report (Cambridge: Massachusetts Institute of Technology, December 1974—free on request, paper)     

Educational Media

Dorothy T. Taggart's A Guide to Sources in Educational Media and Technology (Metuchen, N.J.: Scarecrow Press, 1976—$6.00).

Christine L. Wynar's 1974-75 Supplement [to] Guide to Reference Books for School Media Centers (Littleton, Colo.: Libraries Unlimited, Inc., 1976—18.00 in U.S.and Canada, $10.00 elsewhere).

Bernard Chibnall's The Organization of Media (Hamden, Conn.: Linnet Books/Shoestring Press, 1976—$5.50)

Robert D.B. Carlisle's Media and the Adult Student: One Man's Journal (Lincoln, Neb.: Great Plains National Instructional Television Library, 1976—price not known, paper).

Margaret E. Chisholm and Donald P. Ely's Media Personnel in Educational: A Competency Approach (Englewood Cliffs, N.J.: Prentice-Hall, 1976—$12.95)     

Communication Policy

Fair Use and Free Inquiry: Copyright Law and the New Media edited by John Shelton Lawrence and Bernard Timberg (Norwood, NJ: Ablex Publishing, 1989~$59.50 institutions/$32.50 personal, ISBN 0-89391-484-3)

Media Freedom and Accountability edited by Everette Dennis, Donald Gillmor and Theodore Glasser (Westport, CT: Greenwood Press, 1989~$39.95, ISBN 0-313-26727-8)

An Economic and Legal Analysis of Undue Price Discrimination by J. Stephen Henderson and Robert E. Burns (August 1989, NRRI 89-12, 224 pp.)

Implementation of Open Network Architecture: Development, Tensions, and Strategies by Robert J. Graniere (September 1989, NRRI 89-13, 216 pp.)     

The Influence of the Congruence Between Brand and Consumer Personality on the Loyalty to Print and Online Issues of Magazine Brands

An important development in the theory of brands has been the concept of a brand personality as part of the brand image. The construct of congruence relates the personality of brands to the self-concept of consumers. It is assumed that congruence between the recipient's perception of his or her own personality and his or her perception of the brand personality leads to a higher degree of loyalty. The congruence construct has been proven to be a loyalty-promoting factor in various studies for consumer good brands. Whether the influence of congruence also exists with regard to media brands has, however, not yet been examined. As a step to close the gap, this research explores the effects of congruence on consumer loyalty in the media, taking the leading German news magazine brands— Focus, Spiegel, and Stern—which are published in print and online, as a case. The study uses a structural equation model, which is estimated by the partial least squares method, based on a questionnaire answered by 736 respondents. The model was tested for all respondents and those with print and online preference separately. As a result, the influence of congruence on loyalty could also be detected in our media case. Differences of the impact within the models for print and online give rise to the assumption that a differentiated approach to brand management in these two fields has to be taken into consideration.