What happens when brands tell the truth? Exploring the effects of transparency signaling on corporate reputation for agribusiness

This study focused on Corporate Social Responsibility (CSR) within agribusiness – an industry confronted with particularly high expectations from its societal environment. This study examined the effects of transparency signaling and its interaction with the nature of CSR on publics’ evaluation of an agribusiness company with regards to perceived integrity, perceived competence, and company reputation. Our findings showed that high transparency signaling led to higher perceived integrity, but there were no significant effects on perceived competence and company reputation. Moreover, the effects of transparency signaling were moderated by the nature of CSR on company reputation. The study also revealed that perceived integrity influenced the relationship between transparency and company reputation, while perceived competence was not influenced by transparency signaling. Researchers discuss the implications of these findings for communication professionals sharing CSR information, especially for high involvement industries like food and agriculture.     

Electronic Reserve on a Regional Campus: The Evolution of the Service

Since the introduction of university regional campuses in Ohio, providing library services has been challenging. Because of new technologies, restricted budgets, and fewer staff, even recently implemented methods and procedures must be reexamined and revised. This article provides an overview of one regional campus library's evolving relationship with the main campus during the implementation and evolution of an electronic reserve system. The history and current use of a course management system is discussed along with the challenges faced by staff in the evolution of reserve services.     

1. CBQ Review Essay: Tintin As An Unproductive Journalist,But A Wholesome Hero

TIME PASSAGES: COLLECTIVE MEMORY AND AMERICAN POPULAR CULTURE by George Lipsitz (Minneapolis: University of Minnesota Press, 1990—$14.95, paper, ISBN 0-8166-1806-2)

THE VOICE OF THE CITY: VAUDEVILLE AND POPULAR CULTURE IN NEW YORK by Robert W. Snyder (New York: Oxford University Press, 1989—$19.95, ISBN 0-19-505285-4)

IN THE NINETIES by John Stokes (Chicago: University of Chicago Press, 1989—$29.95, ISBN 0-226-77538-0) is complementary to Snyder's study (or vice-versa)

LITERACY AND POPULAR CULTURE: ENGLAND 1750-1914 by David Vincent (New York: Cambridge University Press, 1989—price not given, ISBN 0-521-33466-7)

APPALACHIAN IMAGES IN FOLK AND POPULAR CULTURE edited by W.K. McNeil (Ann Arbor: UMI Research Press, 1989—$44.95, ISBN 0-8357-1972-3)

POPULAR CULTURE by Albert Goldbarch (Columbus: Ohio State University Press, 1990—price not given, paper, ISBN 0-8142-0499-6)

POPULAR CULTURE: SCHOOLING AND EVERYDAY LIFE by Henry A. Giroux and Roger I. Simon (New York: Bergin &; Garvey, 1989—price not given, paper, ISBN 0-89789-186-4)

NO RESPECT: INTELLECTUALS AND POPULAR CULTURE by Andrew Ross (New York: Routledge, 1989-$13.95, paper, ISBN 0-415-90037-9)

BECOMING FEMININE: THE POLITICS OF POPULAR CULTURE edited by Leslie G. Roman and Linda K. Charistian-Smith (London: Falmer Press, 1988—$18,00, paper, ISBN 1-85000-329-7)

WARRIOR WOMEN AND POPULAR BALLADRY, 1650-1850 by Dianne Dugaw (London: Cambridge University Press, 1989—price not given, ISBN 0-521-37254-2)     

Telecommunications

Thomas R. Brooks' Communications Workers of America: The Story of a Union (New York: Mason/Charter, 1977—$12.95)

Lorne A. Parker and Betsy Riccomini, comps. A Report on University Applications of Satellite/Cable Technology: First Annual International Communications Conference (153 pp., paper, no date)

Lorne A. Parker and Betsy Riccomini, comps. The Status of the Telephone in Education: Second Annual International Communications Conference (220 pp., paper, no date)

Lorne A. Parker and Betsy Riccomini, comps. The Telephone in Education: Book II: Third Annual International Communications Conference (201 pp., paper, no date)

Mavis Monson, et al., eds. A Design for Interactive Audio (132 pp., paper, 1977)

John A. Bunyan and James C. Crimmons' Television and Management: The Manager's Guide to Video (White Plains, N.Y.: Knowledge Industry Publications, 1977—$24.50)     

Media Production

Peter Utz' Video User's Handbook (Englewood Cliffs, N.J.: Prentice-Hall, 1980--- $12.95 in paper with a hardback available as well).

Martin Maloney and Paul Max Rubenstein's Writing for the Media (Englewood Cliffs, N.J.: Prentice-Hall, 1980---$14.95).

Betsy P. Graham's Magazine Article Writing: Substance and Style (New York: Holt, Rinehart & Winston, 1980---$10.95, paper)

Michael L. Kleper's How to Build a Basic Typesetting System (1979---$10.00, paper)

Martin L. Gibson's Editing in the Electronic Era (Ames: Iowa State University Press, 1980---$15.50).     

User satisfaction with the library service among part‐time students

In higher education levels of resource provision are becoming increasingly important. Within this context academic libraries are required to evaluate their services and ensure that they meet the needs of users. Sensitivity to customer requirements must be extended to include different categories of customer and in light of the changing composition of the student population, serving the needs of part time students should be a priority for academic librarians. The aim of this study was to evaluate the levels of satisfaction with library facilities among part time students in the University of Ulster at Jordanstown (UUJ). A postal questionnaire was administered to two hundred part time students within the Faculty of Business and Management obtaining a response rate of 45%. Factor analysis was used to identify factors underpinning user satisfaction. These reflected two general dimensions of staff and facilities. A clear trend emerged suggesting that part time students rated satisfaction with staff more highly than satisfaction with facilities. Significance testing concluded that there were no differences in levels of satisfaction between regular and irregular users of the library. Clearly further research is needed in the area but this study indicates that efforts at improvement should be directed primarily in the direction of facilities to raise part time students’ satisfaction.     

The Car Accident: An Exercise in Persuasive Writing

Objective: To teach students to argue persuasively using evidence to support their assertions; to learn clear logical writing that focuses on the audience and uses strategies for persuasion; to incorporate theory into a very practical scenario and understand the importance of purpose, audience, and situation

Courses: Business communication, persuasion, and organizational communication classes