Media Production

Peter Utz' Video User's Handbook (Englewood Cliffs, N.J.: Prentice-Hall, 1980--- $12.95 in paper with a hardback available as well).

Martin Maloney and Paul Max Rubenstein's Writing for the Media (Englewood Cliffs, N.J.: Prentice-Hall, 1980---$14.95).

Betsy P. Graham's Magazine Article Writing: Substance and Style (New York: Holt, Rinehart & Winston, 1980---$10.95, paper)

Michael L. Kleper's How to Build a Basic Typesetting System (1979---$10.00, paper)

Martin L. Gibson's Editing in the Electronic Era (Ames: Iowa State University Press, 1980---$15.50).     

What happens when brands tell the truth? Exploring the effects of transparency signaling on corporate reputation for agribusiness

This study focused on Corporate Social Responsibility (CSR) within agribusiness – an industry confronted with particularly high expectations from its societal environment. This study examined the effects of transparency signaling and its interaction with the nature of CSR on publics’ evaluation of an agribusiness company with regards to perceived integrity, perceived competence, and company reputation. Our findings showed that high transparency signaling led to higher perceived integrity, but there were no significant effects on perceived competence and company reputation. Moreover, the effects of transparency signaling were moderated by the nature of CSR on company reputation. The study also revealed that perceived integrity influenced the relationship between transparency and company reputation, while perceived competence was not influenced by transparency signaling. Researchers discuss the implications of these findings for communication professionals sharing CSR information, especially for high involvement industries like food and agriculture.     

The Car Accident: An Exercise in Persuasive Writing

Objective: To teach students to argue persuasively using evidence to support their assertions; to learn clear logical writing that focuses on the audience and uses strategies for persuasion; to incorporate theory into a very practical scenario and understand the importance of purpose, audience, and situation

Courses: Business communication, persuasion, and organizational communication classes     

College student epistemological perspectives across knowledge domains: A proposed grounded theory

Scholars have studied epistemologicaldevelopment – or how one understands knowledgeand knowing – of college students for manyyears. Research in this domain has includedbenchmarking studies of epistemologicaldevelopment, examinations of how curricularinnovations impact epistemology, and somestudies of differences in epistemologicaldevelopment based on disciplinary areas. Thelatter group of studies has generally focusedon differences in epistemological beliefs forstudents who are studying in two differentdomains (e.g., nursing students versus physicsstudents). In this study, we qualitativelyinvestigate whether the epistemologicalperspectives of 60 science/engineering collegestudents differs across the disciplinary areasof the sciences and the humanities. Our resultsindicate that such differences do exist andinclude a proposed grounded theory thatdescribes how students' epistemologies may varyacross knowledge domains.     

The differential impact of academic self-regulatory methods on academic achievement among university students with and without learning disabilities

Although research on academic self-regulation has proliferated in recent years, no studies have investigated the question of whether the perceived usefulness and the use of standard self-regulated learning strategies and compensation strategies provide a differential prediction of academic achievement for university students with and without learning disabilities (LD). We developed and tested a model explaining interrelationships among self-regulatory variables and grade point average (GPA) using structural equation modeling and multiple group analysis for students with LD (n = 53) and without LD (n = 421). Data were gathered using a new instrument, the Learning Strategies and Study Skills survey. The results of this study indicate that students with LD differed significantly from students without LD in the relationships between their motivation for and use of standard self-regulated learning strategies and compensation strategies, which in turn provided a differential explanation of academic achievement for students with and without LD. These paths of influence and idiosyncrasies of academic self-regulation among students with LD were interpreted in terms of social cognitive theory, metacognitive theory, and research conducted in the LD field.     

Playing Healthy, Staying Healthy: A Prevention Program for Contagious Disease

This article provides guidelines for creating and promoting healthy environments in early childhood education in order to prevent and control the spread of contagious disease. Illness prevention strategies are offered along with practical suggestions for health education curriculum. Resources for children and adults are included for further reading.     

公园里的依稀身影

本文是一篇怀念美国前总统里根的文章,让我们通过普通百姓的眼光来看一下美国民众心目中的伟大形象。