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211.
212.
This article explores the work of a group of ward leaders who worked in a large acute NHS Trust in London in identifying the need for practice development in their clinical settings and their own leadership development needs. The ward leaders worked with a facilitator over a period of 6 months to develop knowledge, skills and experience in leading practice developments. The project was deliberately focused on helping the ward leaders become aware of the need for change and increase their potential as leaders of changes arising from the project. The ward leaders worked with the facilitator (the lead author) over a 7-month period, utilising a variety of integrated developmental and data collection techniques. The methods employed included reflection on practice, observation of practice, discussions with practitioners, 360-degree feedback and the use of a variety of creative arts. The project was based on the narrative framework of Frank (1995), and this framework was utilised to shape the interpretation of the processes and outcomes of the project. This article thus presents the combined narrative journey of the facilitator and the participants.  相似文献   
213.

THE TELEVISION COMMERCIAL, revised edition, by Harry Wayne McMahan. New York: Hastings House, 1957. 223 pp. $6.50.

THE AGE OF TELEVISION. By Leo Bogart. New York: Frederick Ungar Publishing Company, 1956. 348 pp. $6.50. Text edition, $4.75.

ELEMENTS OF COLOR IN PROFESSIONAL MOTION PICTURES, prepared by a Special Committee of the SMPTE, W. R. Holm, Chairman. Published (1957) by the Society of Motion Picture and Television Engineers, 55 West 42nd Street, New York 36; 104 pages, 27 in color, 53/4”; by 81/2”; hard‐bound. Price is $3.50 for single copies.

TELEVISION AUDIENCE RESEARCH FOR GREAT BRITAIN. By Arthur C. Nielsen. A. C. Nielson Company, 1955. 143 pp.

SAY IT SAFELY. By Paul P. Ashley. The University of Washington Press, 1957. 117 pp. $2.50.  相似文献   
214.
Ad-financed TV channels are two-sided platforms where media houses provide communication from advertisers to viewers. Most media houses air several channels, some of which are particularly valuable to advertisers. At first glance, one might expect the ad volumes to be highest for the channels that are the advertisers' favorites. However, a crucial management challenge for media houses is to ensure that viewers go where the potential for raising advertising revenue is greatest. Because viewers dislike ads, we show that this implies that advertising volumes will be relatively low (and advertising prices relatively high) in such channels. Indeed, other things equal, the ad volume in a channel is inversely related to its attractiveness to the advertising market. Only if the costs of using alternative tools to attract viewers to the advertisers' favorite channels are sufficiently small will the advertising volume in channels with high demand for ads be larger than in channels with low demand for ads.  相似文献   
215.
VIDEO COMMUNICATION: STRUCTURING CONTENT FOR MAXIMUM PROGRAM EFFECTIVENESS by David L. Smith (Belmont, CA: Wadsworth Publishing, 1991—price not given, paper, ISBN 0-534-13146-8, 412 pp.)

RADIO PRODUCTION: ART AND SCIENCE by Michael C. Keith (Stoneham, MA: Focal Press, 1990—price not given, paper, ISBN 0-240-80017-6, 255 pp.)

TELEVISION AND RADIO ANNOUNCING by Stuart W. Hyde (Boston: Houghton Mifflin, 1991—price not given, ISBN 0-395-54446-7, 576 pp.)

BROADCAST VOICE HANDBOOK: HOW TO POLISH YOUR ON-AIR DELIVERY by Ann S. Utterback (Chicago: Bonus Books, 1990—$26.95, ISBN 0-929387-16-3, 264 pp.)

HOW TO READ COPY: PROFESSIONAL'S GUIDE TO DELIVERING VOICE-OVERS AND BROADCAST COMMERCIALS by Adrian Cronauer (Chicago: Basic Books, 1990—$29.95, ISBN 0-929387-14-7, 208 pp.)

INSTITUTIONAL VIDEO: PLANNING, BUDGETING, PRODUCTION AND EVALUATION by Carl Hausman (Belmont, CA: Wadsworth, 1991—price not given, ISBN 0-534-12786-X, 295 pp.)

ELECTRONIC MOVIEMAKING by Lynne S. Gross and Larry W. Ward (Belmont: Wadsworth, 1991—no price given, paper, ISBN 0-534-13620-6, 313 pp.)

WRITING FOR TELEVISION AND RADIO by Robert L. Hilliard (Belmont, CA: Wadsworth Publishing, 1991—no price given, paper, ISBN 0-534-14262-1, 485 pp.)

THE ESSENTIAL FEATURE: WRITING FOR MAGAZINES AND NEWSPAPERS by Vicky Hay (New York: Columbia University Press, 1990—$45.00/20.00, ISBN 0-231-06886-7 hard, 0-231-06887-5 paper, 289 pp.)

MUSIC IN FILM AND VIDEO PRODUCTIONS by Dan Carlin, Sr. (Stoneham, MA: Focal Press, 1991—$21.95, paper, ISBN 0-240-80009-5, 173 pp.)

SPECIAL MAKE-UP EFFECTS by Vincent J-R Kehoe (Stoneham, MA: Focal Press, 1991—$19.95, paper, ISBN 0-240-80099-0, 134 pp.)

BROADCAST NEWS: WRITING AND REPORTING by Peter E. Mayeux (Dubuque, IA: Wm. C. Brown, 1991—price and ISBN not given, paper, 414 pp.)  相似文献   
216.
In this article the authors present a study of the use of documents by a small group of art conservators in the Philippines. Documents are important for these conservators, but not just, or even primarily, for their role as memory devices. Also important are the functions they play in creating a sense of professional identity, for mediating the tensions created by a bureaucratically structured workplace and an occupation traditionally organised around notions of craftsmanship, and as creators of persuasive evidence for clients.  相似文献   
217.
218.
Moral Reasoning about Sexually Transmitted Diseases   总被引:2,自引:0,他引:2  
The purpose of this research was to investigate moral reasoning related to sexual behavior that could lead to the transmission of sexually transmitted diseases (STDs). Using hypothetical dilemmas about situations in which STDs can be transmitted, respondents were asked to explain why they believed the characters should or should not engage in risky behaviors. 40 college freshmen ( M = 18.3 years) and 32 college seniors ( M = 22.3 years) participated. Using Kohlberg's moral stage theory and Gilligan's moral orientation model, the interviews were scored for moral stage and moral orientation. Results indicated that the older age group had a significantly higher stage of moral reasoning than the younger age group when responding to dilemmas about STDs. There was a significant difference in moral stage between dilemmas, reflecting the possible effect of dilemma content on moral reasoning. The overall pattern of results shows nonsignificant gender differences in stage of moral reasoning and moral orientation. Clinical and theoretical implications of these findings for understanding the role of moral reasoning in sexual risky behavior are discussed.  相似文献   
219.
This article reports on a study investigating the career development of hard-of-hearing high school students attending regular classes with itinerant teacher support. We compared 65 hard-of-hearing students with a matched group of normally hearing peers on measures of career maturity, career indecision, perceived career barriers, and three variables associated with social cognitive career theory career decision-making self-efficacy, outcome expectations, and goals. In addition, the predictors of career maturity and career indecision were tested in both groups. Results indicated that (a) the two groups did not differ on measures of career maturity, (b) the SCCT variables were less predictive of career behaviors for the hard-of-hearing students than for the normally hearing students, and (c) perceived career barriers related to hearing loss predicted lower scores on career maturity attitude for the hard-of-hearing students. These findings are discussed in the context of career education and counseling interventions that may benefit young people who are hard of hearing.  相似文献   
220.
The role of higher education systems in the formation and reproduction of governing elites, and their countervailing potential for the creation of a more egalitarian, or meritocratic, society, has been an enduring subject of concern, debate and research. Many of these debates are made all the more difficult by our inability to directly compare elite formation systems within and between countries and over time. To resolve these problems, this paper employs elite formation quantitative indices to directly and transparently compare elite formation systems, namely the role of higher education systems in political elite formation over three quarters of a century in two countries. Specifically, the paper compares the influence, exclusiveness and eliteness of the Irish and British higher education systems in the production of their respective governing political elites in the 75 years between 1937 and 2012.  相似文献   
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