Trademarks’ relatedness to product and service innovation: A branding strategy approach

The use of trademark data in innovation studies is still limited because as yet no guidelines exist to ascertain which trademarks relate to innovation. This paper proposes that a branding strategy approach may help to identify innovation related trademarks. Companies use distinctive branding strategies for innovation and these branding strategies have important consequences for the design of new trademarks and their application scope. Based on a sample of Benelux and Community trademarks, we find that trademarks for brand creation relate more often to product innovation. In addition, we find negative effects of a trademark’s industry scope on its relatedness to product innovation, and of a trademark’s geographic scope on its relatedness to service innovation. Our findings bear several key implications for further research towards identifying innovation-related trademarks from a branding strategy perspective.     

Disrupting Colonial Discourses: Anticolonial Academic Language Development for the Elementary Classroom

This study examines the practical application of anticolonial academic language development strategies in an elementary classroom. Drawing from decolonial theory, the study analyzes pedagogical strategies in challenging the normalization of colonialism within language instruction. Using an autoethnographic case study, throughout the 2013–2014 academic year I collected data that consisted of observations, artifacts, and field notes from an elementary public school in South Los Angeles. Findings highlight the use of explicit academic vocabulary instruction to support students in developing the language to challenge classical/settler and internal colonialisms in reading and writing comprehension.     

Rethinking equity: standpoints emerging from a community project with victims of violence and abuse in Argentina

Cultural Studies of Science Education - This article contributes to expand the definition of equity in education and science education through the consideration of the challenges and opportunities...     

Analyzing ICT adoption and use effects on knowledge creation: An empirical investigation in SMEs

This paper investigates the influence of the adoption and use of information and communication technology (ICT) on organizational learning (OL). The focus is on knowledge, creation, as an articulated construct for the OL concept, and the SECI (Socialization, Externalization, Combination and Internalization) model is used as a reference for knowledge, creation. ICT use is seen here as consisting of three different orientations: informative, communicative and workflow. The results, based on a sample of around 300 Spanish small- and, medium-sized enterprises (SMEs), indicate that ICT has a significant positive influence on the, four processes for creating knowledge. ICT oriented to communication and workflow is found, to produce a significant positive impact on knowledge creation processes, except for, socialization process, while ICT use for information does not influence any of the processes for, creating knowledge and OL.     

The relationship between strength asymmetries and jumping performance in professional volleyball players

Knee peak torque (PT) is associated to jump performance in volleyball players. It is not clear whether muscle strength imbalances of the knee joint can influence jump performance. The purpose of study was to analyse the association between PT and knee muscular imbalances with jump performance in professional volleyball players. Eleven elite male volleyball players (90.3 ± 9.7 kg body mass and 1.94 ± 0.06 m height) were evaluated in an isokinetic dynamometer at speeds of 60, 180 and 300 deg/s. Muscle strength imbalances were obtained through calculation of contralateral deficit between limbs and the conventional ratio (hamstrings/quadriceps). Countermovement jump (CMJ) was performed on a force plate to calculate mechanical power and height. Association was found between knee extensor PT at 180 deg/s with CMJ power (r = 0.610, p = 0.046). Conventional ratio at 300 deg/s showed negative association with CMJ (r = ?0.656, p = 0.029). The optimal ratio between knee extensors PT in relation to the flexors PT is associated with the greater mechanical power in CMJ. Contralateral deficit does not seem to be associated with the CMJ performance. Considering the knee extensor PT is associated with CMJ power, our findings suggest that strength-based training in volleyball athletes should not omit the conventional muscle ratio.     

“I Want to Be One Less”: The Rhetoric of Choice in Gardasil Ads

It is nearly impossible to watch television without encountering advertisements for pharmaceuticals that purport to ease a plethora of medical concerns. From restless leg syndrome to heartburn, there are new drugs available for a wide variety of health-related conditions. One of the more controversial remedies on this list is the Gardasil vaccine. Gardasil was designed by the drug company Merck to protect against 4 strains of the sexually transmitted disease human papillomavirus. According to the Gardasil website, one of the human papillomavirus strains that Gardasil protects against causes 70% of cervical cancers. Marketing Gardasil as a miracle product and an anticancer vaccine, Merck in 2006 launched a massive public relations campaign to encourage all young women between 9 and 26 years of age to receive Gardasil.     

The impact of structured teaching methods on the quality of education in Brazil

This paper estimates the impact of the use of structured methods on the quality of education for students in primary public school in Brazil. Structured methods encompass a range of pedagogical and managerial instruments applied in the educational system. In recent years, several municipalities in the state of São Paulo have contracted out private educational providers to implement these structured methods in their schooling systems. Their pedagogical proposal involves structuring of curriculum content, development of teacher and student textbooks, and the training and supervision of teachers and instructors. Using a difference-in-differences estimation strategy, we find that the 4th- and 8th-grade students in the municipalities with structured methods performed better in Portuguese and mathematics than did students in municipalities not exposed to these methods. We find no differences in passing rates. A robustness test supports the assumption that there is no unobserved municipal characteristics associated with proficiency changes over time that may affect the results.