Carnival in the Curriculum

This article focuses on a carnival in the curriculum project designed to revitalise the arts in the experience of students in Higher Education preparing to become primary school teachers. It argues the relevance of a combined arts or trans‐disciplinary artform in the remit of a visual arts education journal and explores carnival as a complex, inclusive, multifaceted and multidimensional cultural practice with deep historical and social roots. It locates carnival within theory and the debate about the arts in schools in the UK from the early 1980s. Drawing on the analysis of interviews with students and teachers in carnival project schools, issues and themes such as student involvement, creativity, artists in schools, and cross‐curricular learning are explored, concluding that carnival in the curriculum provides an opportunity for agency within the regulated official curriculum.     

The art of selling-without-selling: Understanding the genre ecologies of content marketing

Content marketing involves creating content in genres that readers find useful. These genres individually do not persuade their readers to buy a given product and may not even mention the product or service being marketed. But collectively, they are designed to lead their readers to a purchase decision, that is, they sell without selling. The authors examine how content marketers strategically deploy these ecologies of genres.