Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

“1+1”古筝基础教学法的特点研究

"1+1"古筝基础教学法是在当前师资不足和习筝者负担偏重的情况下诞生的,它的诞生真正做到了"老师轻松教、学生快乐学",是一种深受广大师生认可的新型的古筝教学方法。笔者从教学理念、教学模式等多个方面初探了"1+1"古筝基础教学法的特点。     

高职院校教师岗前培训课程开发的研究与实践

本文以陕西工业职业技术学院2006年新教师“学生主体地位与教师角色定位理念”的岗前培训为例,结合笔者在培训课程实践开发过程中的一些做法,探讨教师岗前培训课程开发的模型,以期从务实的角度为教师岗前培训课程开发提供指导。     

基于网络课件的标准应用及界定研究

现代远程教育标准对发展网络远程教育、教学起到了规范和指导的作用,但诸多标准尚处于雏形或发展之中,有许多有待研究和解决的问题。该文立足于网络课件制作、编列、播放的全过程,从功能上就相关的一系列标准应用及如何对其界定进行了探讨。