Narrative inquiry as travel study method: affordances and constraints

This article maps how narrative inquiry—the use of story to study human experience—has been employed as both method and form to capture cross-cultural learning associated with Western doctoral students’ travel study to eastern destinations. While others were the first to employ this method in the travel study domain, we are the first to comprehensively explore the affordances and constraints of the methodology and the possibilities it holds for illuminating knowledge developments, community growth, and identity transformations on the part of participating students. Story fragments illustrating each of these opportunities and challenges are drawn from the China Study Abroad Program, a program sponsored by the University of Houston’s Asian American Studies Center that has been underway since 1995. Affordances of the narrative inquiry research method include such things as detailed accounts of individuals in interaction with diverse people/places/things and explications of stories people live in and by. Accounts, which are “true for now,” as opposed to true for all time and the dangers of human fallibility form two examples of narrative inquiry’s constraints.     

Integration of Electronic Communication in Higher Education: Contributions of Faculty Computer Self-Efficacy

How confident are college faculty to integrate technology in their teaching? This study examined relationships between faculty computer self-efficacy and integration of electronic communication when teaching. Faculty at a Research I land-grant university were mailed a self-report questionnaire yielding a 59 percent response rate. Over half used electronic communication in their courses, mostly for course-related announcements and deadlines, but least for synchronous communication. Computer self-efficacy scores differed on age, gender, college, integration, and computer experience. Low integrators and female faculty reported lower confidence in using computers. As universities offer courses with significant Web-presence, faculty development efforts need to increase self-efficacy by providing hands-on experiences in technologically supported environments.     

Unintended Consequences of Perfiormance Assessment: Issues of Bias and Fairness

Have advances in testing historically had unexpected consequences? How have African Americans fared on recent performance assessments? How can fairness of performance assessments be ensured?     

Going beyond the buzzword: what exactly is CRM?

Customer Relationship Management (CRM) is a business strategy for improving profitability by focusing on customer needs and creating an attentive relationship with the customer. It involves a personalized and interactive approach for the entire customer lifecycle. Successful implementation of a CRM approach requires changes in organization structure, culture, and skills, as well as front‐ and back‐office information systems. CRM is a hot topic at the moment, and the marketplace of ‘CRM solutions’ is rife with confusing jargon, grandiose claims, and marketing hyperbole. This article attempts to explain what CRM actually is (and isn't), and provides some suggestions for how you should approach CRM for your business.