口号,抑或文化——大陆和台湾广告设计美学比较

在市场竞争白热化的现代社会,广告不能够仅仅局限于产品参数的介绍,宏大概念的呼喊,更应该注重广告的创意与文化内涵。陆台两地的广告体现出对待文化创意的不同态度和效果,揭示了一名广告设计师,如果只注重画面的铺陈而忽视了文化精神的传达,是难以作出真正优秀的设计作品的。     

Meaning of life as a protective factor of positive affect in acculturation: A resilience framework and a cross-cultural comparison

Although research has demonstrated a strong linkage between meaning of life and positive emotion, few studies have examined this association in the context of acculturation. The purpose of this study was to investigate the predictive effects of meaning of life and acculturative stressor on positive affect in a sample of Chinese international students in Australia and Hong Kong, and to compare these effects between the two groups. Four hundred mainland Chinese postgraduate students at six universities in Hong Kong and 227 Chinese international students at the University of Melbourne in Australia completed a questionnaire that included measures of acculturative stressor, meaning of life, positive affect, and demographic information. The analyses revealed that (1) meaning of life had a strong positive contribution to predict positive affect in acculturation, and acculturative stress had a negative impact on positive affect within both samples; (2) social interaction had a significant negative predictive effect on positive affect in both samples, and academic work served as a significant negative predictor of positive affect in the Hong Kong sample; and (3) meaning of life was found to mediate the relationship between acculturative stress and positive affect in both samples. The theoretical and practical implications of the study are discussed.     

高职计算机基础课程项目驱动教学方法的探索与研究

高职教育培养以服务为宗旨,以就业为导向,具有一定理论知识和较强实践能力,面向基层、面向生产、面向服务和管理第一线职业岗位的实用型、技能型专门人才。目前的职业岗位要求中,计算机基础能力是其中必不可少的一项。本文从目前高职学生的实际出发,对项目驱动教学方法在计算机基础课程中的应用进行探索和研究,提出教学设计的方法,以进一步促进高职教学改革。     

The Relations Between Early Working Memory Abilities and Later Developing Reading Skills: A Longitudinal Study From Kindergarten to Fifth Grade

This study investigated the relations of early working‐memory abilities (phonological and visual‐spatial short‐term memory [STM] and complex memory and episodic buffer memory) and later developing reading skills. Sixty Hebrew‐speaking children were followed from kindergarten through Grade 5. Working memory was tested in kindergarten and reading in Grades 1, 2, and 5. All memory measures, but phonological STM, correlated with reading up to Grade 5. Regression analyses (with intelligence quotient controlled) demonstrated that phonological complex memory predicted all reading skills in Grade 1, and accuracy in Grade 2. The rather understudied visual‐spatial memory predicted comprehension in Grades 2 (STM) and 5 (complex memory). The results point to an important role of the phonological complex memory in early assessment, and suggest a long‐lasting role of early visual‐spatial memory in predicting variance in reading. Whether this role of the visual‐spatial memory is unique to the Hebrew orthography because of its visual features requires, however, further investigation.     

The citation evolution law of papers published in the same year but different month

To explore the citation evolution of papers published in the same year but different month, we selected papers from a discipline (physical geography), a subject (diabetes: endocrine and metabolism) and a journal (Journal of Biological Chemistry) published in 2005 as research objects. These papers were divided into six groups according to the difference in publication month, and we analyzed citations to these papers for the 9 years after publication. The results showed that within 5 years after papers from physical geography were published, the overall differences in citations of papers in different groups were statistically significant (P < 0.05); after that, the differences were not statistically significant. Within 5 years after papers from diabetes (endocrine and metabolism) were published, the overall differences in citations of papers in different groups were statistically significant (P < 0.05); thereafter, the differences were not statistically significant. Within 7 years after papers from the Journal of Biological Chemistry were published, the overall differences in citations of papers in different groups were statistically significant (P < 0.05); thereafter, the differences were not statistically significant. Citations of papers followed the same pattern irrespective of discipline, subject or journal: citations of papers published in the same year but different month were obviously different in the first few publishing years, but as time went on, only the difference in publication month in a calendar year did not affect the papers' longer‐term citation.     

期刊定位的多元化转型为《中国中药杂志》带来新的发展机遇

对我国科技期刊群体从类型定位、发展特色等角度进行分析,并结合《中国中药杂志》近年来在关键发展环节上的数次转型经历与经验体会,论证在当前新的办刊环境中,以创新思维和市场化发展理念为主导,通过在期刊发展方向、内容与质量、新媒体刊网融合、行业性平台拓展等方面实行多元化、综合性的重新定位与调整,完全有可能为期刊带来新的发展机遇和空间.