Institutional branding: a content analysis of public service announcements from American universities

American universities receive millions of dollars worth of media exposure every year via Public Service Announcements (PSAs) broadcast during their respective school's athletic competitions. This research explores the message strategies and executional devices used by NCAA FBS (National Collegiate Athletic Association Football Bowl Subdivision) classification schools during the 2010 football season. This study is the most comprehensive content analysis of this subject matter to date. 115 PSAs were examined, representing 111 of the 120 schools which comprise this tier of American higher education institutions. 51 variables were operationalised and are detailed in this article. These variables include messaging specific to institutional communications, as well as common creative approaches used within television advertising. Findings suggest that there is indeed a ‘sea of sameness’ across these communications and that few schools are creating unique messages. This article continues the theoretical work in this field by refining extant models for communication messages employed by higher education institutions.     

The Usefulness of Time Lines in Learning Chronological Relationships in Text Materials

Methodological problems, have limited the usefulness of findings from experiments into learning by discovery. By using programmed instruction materials, a within-class design, and other controls, an attempt was made to remove confounding. Two tasks were used: concept learning and principle learning. For each task, a separate 2x2x2 factorial design containing sixteen Ss in each cell was used. Independent variables were instructional method (egrule and ruleg), school grade (9 and 5), and intelligence (high and average). A set of eight different measures, involving retention, transfer, and ease of relearning, was used for each task. It was found that the egrule and ruleg methods did not differ significantly, and that interaction between instructional method and the other variables was low.     

A Scottish diaspora: influences on educational planning in twentieth-century England

Grant regulations under the Education Minutes of 1846 prohibited ministers of religion teaching in aided schools. This article examines the background to this professional disability, the extent of its application and its survival for 112 years. The impact of changing social conditions and the creation of new justifications as the policy became anachronistic are discussed. The fiftieth anniversary of its abolition in 1959 allows a long view of this regulation, unjust yet remarkably resistant to change. Documentary sources, public and personal, reveal the actions of policy‐makers and concerns of groups and individuals, and expose complex issues forming the historical context of this contested aspect of teacher employment. Attention is given to the effects of central policy on individual schools and teachers at significant stages in the account. Finally, suggestions are made for further research on the employment of ordained teachers since the ban was lifted 50 years ago.     

Seven aspects of democracy as related to study circles

Despite a number of relevant longitudinal studies carried out in Sweden, Finland, Norway and the United States of America, there is a relative paucity of research into the long-term outcomes of adult return to learning. This paper uses data from the first survey in Scotland into the longterm outcomes of adult learning (in this case, formal education/training) in order to explore the potential of adult learning for enhancing social citizenship,by facilitating labour market insertion and progress. The paper focuses particularly on an analysis of gender patterns. The issues addressed are: the extent to which respondents expected participation in adult education to benefit them in the labour market; whether labour-market-orientated participation in adult education brought positive occupational outcomes; the extent to which unintended labour market outcomes arose from participation in adult education; how women who undertook adult education did in labour market terms compared to men; to what extent personal perception of labour market progress was related to income; the kind of adult education which appeared to bring the most beneficial labour market outcomes; and any differences between men and women in this respect.     

Self-generated drawings for supporting comprehension of a complex animation

The perceptual and cognitive processing demands involved in comprehending complex animations can pose considerable challenges to learners. There is a tendency for learners to extract information that is highly perceptually salient but neglect less conspicuous information of crucial relevance to the building of a quality mental model. This study investigated the effectiveness of self-generated drawing for learning from an animation illustrating a scientific phenomenon, the so-called “Newton’s Cradle.” Participants were 199 students in grade seven, randomly assigned to three experimental conditions: self-generated drawing, traced/copied drawing, and no drawing. All participants were asked to produce an explanation of the animation for both immediate and delayed posttests. The results revealed the superiority of self-generated drawing in supporting animation comprehension at both testing times compared to the other two conditions, which did not differ from each other. In addition, comprehension of the animation was related to the quality of self-generated drawings. Specifically, the depiction of information characterized by low perceptual salience but high conceptual relevance to the phenomenon predicted comprehension and retention over time.