Communicated Stereotypes,Attitudes, and Intended Accommodation of Appalachians

ABSTRACT

The study illuminates intergroup cognitions and intended communication towards Appalachians. American MTurk workers’ (N = 252) open-ended responses illuminated stereotype content of “backwards,” “uneducated,” “poor,” “mountain dwelling,” “self-reliant,” “kind,” and “prejudiced,” corroborating non-Appalachians’ closed-ended responses that Appalachians are deemed moderately competent and warm. The previous contact with an Appalachian yielded no significant differences in “attitudes towards Appalachians” scores. Intended (non)accommodations towards Appalachians commonly included “no adjustments,” with a variant array of overaccommodations (e.g. talking slower) and avoidance that either invoked or enforced stereotypes. Results may inform future testing and enhancement of intergroup and interpersonal communication with and about Appalachians.