Personal Branding: Building Your Pathway to Professional Success

Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance, and it is necessary to meet the expectations of your audience. Effective brand management is a key component to maintaining a positive brand reputation.     

Literature of broadcasting: Books in review

BEST TELEVISION PLAYS. Ed. by Gore Vidal. New York: Ballantine Books, Inc., 1956. 250 pp. 35c.

TELEVISION PLAYS BY PADDY GHAYEFSKY. By Paddy Chayefsky. New York: Simon and Schuster. 1955. 268 pp. $1.50 (paperback).

TOP TV SHOWS OF THE YEAR, 1954–55. Ed. by Irving Settel New York: Hastings House, 1955. 269 pp. $5.50.

TELEVISION SCRIPTS FOR STAGING AND STUDY. By Rudy Bretz and Edward Stasheff. New York: Hill and Wang, Inc., 1953. 332 pp. $4.95.

TELEVISION'S IMPACT ON AMERICAN CULTURE. By William Y. Elliott. East Lansing: Michigan State University Press 1956. 382 pp. $4.95.

MASS COMMUNICATIONS. By Erik Barnouw. New York: Rine‐hart and Company, Inc., 1957. pp. 280. $4.00.

CONSUMER RESEARCH WITH PROJECTIVE TECHNIQUES. By Dietz Leonhard. Shenandoah, Iowa: World Publishing Co., 1955. 151 pp.

ON HUMAN COMMUNICATIONS: A Review, a Survey and a Criticism. By Colin Cherry. New York: The Technology Press of Massachusetts Institute of Technology and John Wiley & Sons, Inc., 1957. 333 pp.

TELEVISION TECHNIQUES, revised edition, by Hoyland Bettinger, revised by Sol Cornberg. New York: Harper and Brothers, 1955. 236 pp. $3.75.

TV MEASUREMENT FOR THE SPONSOR. By American Research Bureau, Inc., 1956. 53 pp. (Free.)

FOUR THEORIES OF THE PRESS. By Fred S. Siebert, Theodore Peterson, and Wilbur Schramm. Urbana, Illinois: University of Illinois Press, 1956. 153 pp. $3.50.