Recall of corporate advertising slogans in Nigeria

This study reports significant differences in the correct association of corporate slogans with company names among students and public‐relations and advertising practitioners in Nigeria. Because the overall rate for slogan recall is moderate for the entire sample, the continuing use of such slogans should be based on extensive research data.     

Academic success and early career outcomes: Can honors alumni be distinguished from non-honors alumni?

This study compared Dutch alumni who previously participated in an honors program (n = 72) to non-honors alumni who entered university as high-achieving high school students (n = 72) with regard to (1) final university grade point average (GPA) and (2) early career outcomes. Final grades were drawn from university files. Using an online questionnaire, participants were asked to rate themselves on work engagement and other characteristics in their current jobs. Results indicate that, compared to the non-honors control group, honors alumni had a higher study GPA at the end of their studies and higher work engagement after graduation, while job characteristics were found to be similar. Implications for educators and job recruiters are discussed.     

An analysis of predictors of college students' ethical inclinations

Correlational and path analyses are used to examine the effects of four situations on self-reported ethical behaviors on four primary ethical dimensions among 323 undergraduate communication students in two mid-Atlantic public universities. The four situations are: the students' self-reported ethical beliefs, the students' perceptions of their professors' ethical beliefs, and the students' perceptions of both the beliefs and behaviors of their peers. The ethical dimensions, which form the basis for path models, are direct-testing, indirect-testing, indirect-substitution, and direct-substitution behaviors. Results indicate that different path models fit different types of behaviors. For example, professors' beliefs, as perceived by the students, have an indirect effect on students' behaviors, particularly in the indirect dimensions. Also, in three dimensions, interactions among professors' beliefs and most college students' beliefs and behaviors influence students' behaviors. An interpretation of these behaviors is suggested, based on an adaptation of the Ajzen and Fishbein theory of reasoned action.     

What is to be done? Children's ascriptions of conventional obligations

It is often not apparent what people ought to do. Three experiments explored cues that children and adults may use to identify conventional obligations. Experiment 1 addressed the hypothesis that young children identify obligations with expected outcomes. Although preschool-aged (4-5 years) children often expected consistency, they and school-aged (7-8 years) and adult participants indicated that obligations may be at odds with costs and benefits. In Experiment 2, all participants realized that people may have obligations they are unaware of. Preschool-aged children often used information about obligations to identify characters' beliefs. In Experiment 3, preschool but not school-aged children reliably identified obligations with the desires of authorities. The results are discussed in terms of expectations about canonical relations between mental states, outcomes, and obligations.     

Do Students with Varying Academic Ability Benefit Equally from Personal Qualities? Applying a Trait and State Perspective

Using multilevel models, this study examined whether students with varying academic ability benefit equally from perseverance and intellectual curiosity in terms of academic achievement. In addressing this question two perspectives were applied: a trait perspective, focusing on differences between students, and a state perspective, focusing on differences within students across semesters. By means of an online questionnaire, undergraduate students (N = 2272) were asked to rate themselves on perseverance and intellectual curiosity at the beginning of five consecutive semesters. Results indicate that academic ability but also personal qualities have to be taken into account to explain the differences between students in academic achievement. In particular perseverance was found to be important in explaining differences both between students and within students across semesters. Also, individual students fluctuate quite substantially in their reported perseverance and intellectual curiosity from semester to semester.     

Choosing a University: A conjoint analysis of the impact of higher fees on students applying for university in 2012

Tertiary Education and Management - In the light of the forthcoming policy shift to full-cost fees for English undergraduates, this study examines the impact of fee changes on how students weigh up...     

User-innovators and “local” information: The case of mountain biking

In a study of innovations developed by mountain bikers, we find that user-innovators almost always utilize “local” information - information already in their possession or generated by themselves - both to determine the need for and to develop the solutions for their innovations. We argue that this finding fits the economic incentives operating on users. Local need information will in general be the most relevant to user-innovators, since the bulk of their innovation-related rewards typically come from in-house use. User-innovators will increasingly tend to rely on local solution information as the stickiness of non-local solution information rises. When user-innovators do rely on local information, it may be possible to predict the general nature of the innovations they might develop.