体育明星作形象代言人推行品牌产品的战略效应分析

运动鞋企业是晋江经济的支柱,其发展对晋江经济和体育产业的发展有着重要的意义。值此第七届晋江(国际)鞋业博览会之际,运用文献资料、调查访问、观察及网上查询等研究方法,并运用经济学、广告学等相关学科的一些原理,分析了福建晋江运动鞋企业聘请体育明星作形象代言人推行品牌建设的现状及存在的一些主要问题,并提出了进一步推动晋江运动鞋企业品牌建设的一些对策和建议,以便给当地政府及相关的决策者提供一些理论参考。     

Pre-season physiological characteristics of English first and second division soccer players.

This investigation was undertaken in an effort to establish physiological characteristics of soccer players and to relate them to positional roles. A total of 135 footballers (age 24.4 +/- 4.6 years) were assessed for body mass, % body fat, haemoglobin, maximal oxygen uptake (VO2 max), leg power, anaerobic capacity and speed prior to an English league season. The sample included 13 goalkeepers, 22 full-backs, 24 centre-backs, 35 midfield players and 41 forwards. The goalkeepers were significantly heavier (86.1 +/- 5.5 kg; P < 0.01) than all groups except the centre-backs, had significantly higher estimated body fat percentages than centre-backs, forwards, midfield players (P < 0.01) or full-backs (P < 0.05), significantly lower estimated VO2 max values (56.4 +/- 3.9 ml kg-1 min-1; P < 0.01) and were slowest over 60 m (12.71 +/- 0.42 s). The midfield players had the highest predicted VO2 max values (61.4 +/- 3.4 ml kg-1 min-1), this being significantly greater (P < 0.05) than for the centre-backs. The forwards were the fastest group over 60 m (12.19 +/- 0.30 s), being significantly quicker than goalkeepers or centre-backs (P < 0.01) and full-backs (P < 0.05). Anaerobic power, as well as knee extensor torques (corrected for body mass) and extensor-flexor ratios, were similar between groups. No difference in estimated body fat percentage was observed between any of the outfield players, and haemoglobin concentrations were similar among players of all positions.(ABSTRACT TRUNCATED AT 250 WORDS)     

每球得分制条件下影响一攻、防反关系的主要因素的研究——兼谈中国女排与世界女排的比较

通过对 1998年世界女子排球锦标赛、1999年世界杯女子排球赛与 1999年、2 0 0 0年全国女子排球甲级联赛的研究 ,对每球得分制条件下影响一攻和防反的主要因素进行论证。结果表明 :发球、一传效果、防守效果、不同风格打法和运动员心理素质是影响每球得分制条件下一攻、防反效果的主要因素 ;与世界强队相比 ,中国女子排球队在后排进攻方面存在着显著性差异     

Cerebral activity prior to motion task performance: an electroencephalographic study

Cerebral activity, as reflected by power in the alpha waveband (8-13 Hz), was examined prior to the performance of three tasks with different effort and accuracy requirements. The study aimed to further investigate changes in activity observed in an earlier study in which expert karate performers exhibited significant increases in alpha band power during preparation for a training task. In contrast to the earlier research, the high effort task produced a significant decrease in 'alpha' power prior to performance. 'Alpha' power prior to the high accuracy task showed significant differences mediated by the outcome. Successful performance was preceded by higher levels of 'alpha' power than unsuccessful attempts. The reported use of a cognitive strategy on the first task produced a significant difference in activity, lower alpha power being associated with the use of such a technique.     

Postexercise energy expenditure following upper body exercise

This study was designed to examine the magnitude and duration of excess postexercise oxygen consumption (EPOC) following upper body exercise, using lower body exercise for comparison. On separate days and in a counterbalanced order, eight subjects (four male and four female) performed a 20-min exercise at 60% of mode-specific peak oxygen uptake (VO2) using an arm crank and cycle ergometer. Prior to each exercise, baseline VO2 and heart rate (HR) were measured during the final 15 min of a 45-min seated rest. VO2 and HR were measured continuously during the postexercise period until baseline VO2 was reestablished. No significant difference between the two experimental conditions was found for magnitude of EPOC (t [7] = 0.69, p greater than .05). Mean (+/- SD) values were 9.2 +/- 3.3 and 10.4 +/- 5.8 kcal for the arm crank and cycle ergometer exercises, respectively. Duration of EPOC was relatively short and not significantly different (t [7] = 0.24, p greater than .05) between the upper body (22.9 +/- 13.7 min) and lower body (24.2 +/- 19.4 min) exercises. Within the framework of the chosen exercise conditions, these results suggest EPOC may be related primarily to the relative metabolic rate of the active musculature, as opposed to the absolute exercise VO2 or quantity of active muscle mass associated with these two types of exercise.     

CONCERN FOR THE ENVIRONMENT: A CROSS-NATIONAL PERSPECTIVE

Data from the International Social Survey Program indicate considerablevariation in the desire of respondents for increased spendingon the environment in Australia, Austria, Great Britain, theUnited States, and West Germany. This paper explores this variationwith the following objectives: (1) to determine the extent towhich the social bases of environmental concern are consistentacross nations; (2) to determine how the issue of the environmenthas been politicized in the five industrialized nations, focusingon the association of Old Leftist concerns and environmentalconcern; and (3) to determine the extent to which the socialbases of environmental concern can explain the cross-nationalvariation. The study usesa regression analysis, testing variablesrepresenting the social bases of environmental concern frompast research in the United States, a scale representing commitmentto the platform of the Old Left, and dummy variables for eachcountry. The results show that the social bases of environmentalconcern are the same in the five countries studied, includinga consistent positive association of Old Leftism with environmentalconcern. However, substantial variation between countries inthe overall level of concern remains. Potential sources of theremaining variation are examined.