广告英语的特点

广告是以最简单的语言表达最复杂的意义，语言的魅力在广告语言中得以最充分的展示。本文从词汇，句法及修辞方面阐述了广告英语的特点。     

依法治国进程中的法信仰的思考

依法治国是我国面向21世纪的基本治国方略,要实现这一方略是一项艰巨而复杂的系统工程.而个人乃至社会的法治信仰作为其重要的内在驱动力量,成为依法治国进程的关键.法治信仰是我国实现法治化必不可少的精神基石,法律教育是培育法治信仰的一条重要途径.     

加入世界贸易组织对中国经济的影响

文章简介中国与世贸组织前身———关税及贸易总协定的关系。中国为复关入世作了认真的努力 ,由于美欧等国要价太高 ,中国入世一波三折。中美、中欧现已达成协议 ,中国近期即将入世。入世给中国经济发展带来良好机遇 ,也带来巨大挑战。从近期、中长期来看 ,入世对中国社会经济的发展是利大于弊。     

Usage patterns and social circles on Facebook among elderly people with diverse personality traits

Elderly people are exposed to information technologies to keep them in touch with younger generations. Among various technologies, social network sites (SNSs) are seldom used by the majority of elderly people. To bridge the digital divide, it is necessary to dig deeply into the minority elderly users of SNSs. This study explores usage patterns of elderly Facebook users and further investigates how their diverse characteristics influence their usage and social circles. Three findings were derived. First, a sharp digital divide on SNSs does exist, and existing elderly Facebook users are mainly the dabblers. Second, personality profiling could predict elderly people’s SNS usage behaviors. Elderly users with a high level of openness and extroversion have more friends, status updates, and group memberships, and those with a high level of conscientiousness have fewer likes and status updates. Elderly users are likely to seek insightful content on SNSs. Moreover, they may have a higher degree of emotional stability than young users when using SNSs. Third, elderly people tend to build small social circles on SNSs that “copy” the family relationship in the real world; whereas, they build large social circles with interests and hobbies that are difficult to share in the real world. Based on these results, detailed suggestions are presented for better targeting elderly people in ways that move them toward SNSs.     

棒喝:虚火正旺危机四伏的大学英语教育

现今的大学英语教育,虚火正旺隐患多多,对专业学习冲击最大,直接导致本科教育质量的下滑。目标过高,导向偏差是其主要成因。从长计议,必须将英语考级社会化,坚决取消英语考级证书与毕业证、学位证相挂钩;按学校不同情况,分等论级区别对待。确定不同的英语教学目标要求;同时应引导社会舆论,淡化用人单位对英语考证的不适当要求;把英语教育的主要精力投放到外语学院及专门人才培养上,以“少而精”取代“全民性”。     

论穆勒五法的方法论特征与价值

“穆勒五法”不仅是古典归纳逻辑的最高成就之一,而且具有鲜明的方法率特征与不低估的方法论价值。穆勒所论述的五种方法是以消除非相干因素为基础,以演绎思想为补充的求因果归纳方法;它们可作为实验探索的方法论准则,在科学假说的构建与确证中起着重大作用。     

Tongan students’ attitudes towards their subjects in new zealand relative to their academic achievement

Research indicates that affective attitudes such as liking of a subject and confidence in one’s ability within a subject predict academic performance. Generally, immigrant minority students have positive attitudes and often have low academic performance. This study examines the self-efficacy and liking of subjects of New Zealand students and analyses the relationship of those attitudes towards academic performance in mathematics, writing, and reading by self-reported ethnicity. Data were obtained from the norming samples from the Assessment Tools for Teaching and Learning project in New Zealand. Of special interest are the relationships between attitude and performance for Pasifika and Tongan students in New Zealand. Tongan and Pasifika students had positive attitudes, but their mean scores were not significantly different to other ethnic groups except in writing for Tongan students. Tongan and Pasifika students did have lower academic performance than majority and Asian immigrant students in all three subjects. The correlation between liking and self-efficacy was fundamentally zero for Tongan and Pasifika students, while it was weakly positive for majority and Asian immigrant students. Together these results question the power of self-efficacy and liking attitudes to predict academic performance for immigrant students from agrarian or traditional societies. Further, the data suggest that ‘school effects’ are most likely explanations for this relationship, rather than lack of attachment, opposition, or deficiency theories.     

甘肃方言特点举要(一)

甘肃中、南部汉语方言分属于兰银官话、中原官话及西南官话．本文归纳、比较了数十个县声调、声母、韵母的同异,并从语法角度进行了人称代词、“数－量－名”结构及介词“拿”的音读与用法的比较,为官话方言下位分区提供实证材料．     

叙事谋略与元代戏曲的人文情怀

元代戏曲的叙事谋略表现于典型冲突模式的构建与解决。具体来看涉及情礼、理法、伦理、人性四种模式和现实、浪漫两种冲突解决方式。这种叙事谋略背后潜隐着剧作家们的独特思想理念和审美价值趋向,体现了他们的人文情怀,即对普通民众生存状态的关注、对正常人欲美好人性的肯定颂扬以及对人道正义的坚守。