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71.
Abstract This conceptual paper is based on two propositions: 1.) An efficient flexibility management is a critical success factor for media companies. 2.) The concept of real options theory (ROT) aims at improving a company's flexibility management. As a consequence, it is analysed how ROT can contribute to the flexibility management in media companies. In this context, two research issues are investigated. First, it is shown that real options as substantiations of flexibility are of great importance for media companies: In doing so, it is outlined that options which focus on a company's fixed costs management and options which aim at improving a company's sales situation are of high relevance for all segments in the media industry. Contrarily, options which focus on a company's variable costs are only relevant for media companies engaged in the print segment. Second, it is illustrated how ROT can contribute to the reactive and proactive management of flexibility in media companies. 相似文献
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Rusciano Frank Louis; Fiske-Rusciano Roberta 《Int. Journal of Public Opinion Research》1990,2(4):305-322
This paper presents a content analysis of the manner in whichworld opinion is used in stories and editorialsof two nations' major newspapers. The authors studied the InternationalHerald Tribune and the Frankfurter Allgemeine Zeitung for themonths of February, March, and April 1986 for articles whichcontained implicit or explicit references to world opinion.These refernces were studied using a pre-designed survey instrument,which analyzed several features of the term's usage. Topicsfor discussion included: (1) the various syonyms for world opinion;(2) the agenda for world opinion; (3) the timing of referenceto particular issues on the agenda; (4) the moral and pragmaticcomponents of world opinion; and (5) the link between worldopinion and the international isolation of nationsor individuals. The paper concludes by combining the resultsof the study into a preliminary definition of world opinion,based upon the common usage of this term. The definition comparesthe characteristics of world opinion and publicopinion, and discusses the possible ramifications ofunderstanding the concept in this manner. 相似文献
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Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each electione.g.on the expected closeness of the election outcome. The formalquality could be betterthat is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research. 相似文献
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Alessandra Arce Hai Frank Simon Marc Depaepe 《Paedagogica Historica: International Journal of the History of Education》2015,51(6):744-767
This article seeks to analyse, comprehend and apprehend the appropriation processes of Ovide Decroly’s ideas in Brazil through the translation of his books and that of Amélie Hamaïde into Portuguese. The article discusses the following questions. Why did Brazilian intellectuals and teachers need to import Decroly’s ideas to be applied in Brazilian schools? Did the translation of Decroly’s and Hamaïde’s books play an innovative role in Brazilian society? Did the release of these books bring about changes, and did it stabilise and legitimise discourses that were already present in Brazil? Who were the translation agents of those books? First, discussions concerning travelling knowledge and cultural translation, as well as translation and the role of translation agents, are introduced. The translated books and their (production) contexts are then presented, comparing and analysing the source books and the translations. The analyses aim at understanding this journey and answering these questions, and it will be shown that Decroly’s ideas were torn apart into “pieces of knowledge” gaining life and autonomy throughout the journey, and turning into facts. It is advocated that his ideas were appropriated as “indigenous foreigners” in Brazil. 相似文献
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