Insights into Information-seeking and Communicating Behaviour of Academics

This paper discusses the information-seeking behaviour of academics in relation to the productivity of academics in South African Universities, with particular reference to the University of Zululand, through a survey of 105 academics. It was established that the nature of the discipline and the rank of the academic, which normally corresponds with the academic qualification, experience, exposure and research productivity level, largely determine the information-seeking behaviour. Academics mainly need information for career development, and occupational and professional needs. Furthermore, university libraries, which currently face budget cuts on acquisitions, still play a pivotal role in information access by the academics. It is confirmed that the use of “local environment” is dominant for intra- and inter-university information access network and system. It is recommended that avenues that work colleagues can use to interact should be supported, and career challenges that stimulate productivity by academics, such as research and publication, should be maintained and sustained.     

The Florida State Libraries Resource Sharing Initiative: Did the Predictions Pan Out?

This article revisits discussion from “The Florida State Libraries Resource Sharing Initiative: Unity Among a Disparate Group” (Schmidt & Smith, 2012) on the implementation of a new resource sharing program within the Florida State University Libraries called UBorrow. The program and its effects are assessed after 2 years with comparison to the project launch's original predictions.     

General Media and Society

Atwan, Robert, Barry Orton, and Alliam Vesterman. American Mass Media: Industries and Issues (New York: Random House, 1978—$8.95, paper)

Dennis, Everette E., Arnold H. Ismach, and Donald M. Gillmor, eds. Enduring Issues in Mass Communication (St. Paul, Minn.: West P.' _fishing Co., 1978—price not given, paper)

White, David Manning, and John Pendleton, eds. Popular Culture: Mirror of American Life (Del Mar, Calif.: Publisher's Inc., 1977—$11.95/6.25)

Charlene J. Brown, Trevor R. Brown, and William L. Rivers' The Media and the People (New York: Holt, Rinehart a Winston, 1978 —price not given, paper)

Malcolm Muggeridge's Christ and the Media (Grand Rapids, Mich.: William B. Eerdmans Publishing Co., 1977— $5.95)     

Books of the Month

Robert Sobel's The Manipulators: America in the Media Age (New York: Doubleday, 1976---$9.95)

Sidney Kraus and Dennis Davis's The Effects of Mass Communication on Political Behavior (University Park, Pa.: Pennsylvania State University Press, 1976---$16.50/7.95)     

Impact of Media

Dennis K. Davis and Stanley J. Baran, Mass Communication and Everyday Life: A Perspective on Theory and Effects (Belmont, Ca.: Wadsworth Publishing, 1981—$7.95, paper)

James B.LOmert Does Mass Communication Change Public Opinion After All? A New Approach to Effects Analysis (Chicago: Nelson-Hall Publishers, 1981—$17.95/8.95)

Annual Report 1978/79. 1979/80 of the John and Mary R. Markle Foundation (50 Rockefeller Plaza, New York, N.Y. 10020—free on request, paper)

Emile McAnany, Jorge Schnitman, and Noreene Janus, eds. Communication and Social Structure: Critical Studies in Mass Media Research (New York: Praeger Special Studies, 1981—price not known)     

Communication Policy

Fair Use and Free Inquiry: Copyright Law and the New Media edited by John Shelton Lawrence and Bernard Timberg (Norwood, NJ: Ablex Publishing, 1989~$59.50 institutions/$32.50 personal, ISBN 0-89391-484-3)

Media Freedom and Accountability edited by Everette Dennis, Donald Gillmor and Theodore Glasser (Westport, CT: Greenwood Press, 1989~$39.95, ISBN 0-313-26727-8)

An Economic and Legal Analysis of Undue Price Discrimination by J. Stephen Henderson and Robert E. Burns (August 1989, NRRI 89-12, 224 pp.)

Implementation of Open Network Architecture: Development, Tensions, and Strategies by Robert J. Graniere (September 1989, NRRI 89-13, 216 pp.)     

Enabling customer relationship management: Multi‐channel content model and management for financial eservices

Abstract

This study examines convergence as both a concept and a process. It examines the current state of convergence, various definitions of convergence, convergence practices, and it identifies Seven Observations of Convergence to be used as a strategy for best practices for organizations to integrate new and old media. Everett Rogers (1995) diffusion of innovations and the five stages of the innovation process in organizations, coupled with innovation management research are theoretical foundations used to examine the infusion of technological changes into business practices in the media industry. The study is based on research conducted during the summer of 2002 that included in‐depth interviews, participation‐observation, and archival documents from three leading corporate media groups and convergence pioneers‐Tribune Company, Media‐General, and Belo Corp at their integrated business units in Chicago, Dallas, and Tampa, Florida. The three organizations were selected for field study because they are convergence pioneers that fell under the grandfather clause of the U.S. Federal Communications Commission 1975 cross‐ownership rule and were allowed to maintain ownership of their television broadcast and newspaper business units in the same market.     

ImaginOn,The First Twenty‐First Century Public Library Building in the U.S.

This article presents a portrait of ImaginOn, a combined children's library and theater building in Charlotte, NC. Unlike so many modern library buildings intended primarily as warehouses for materials or as civic icons, this structure is designed to encourage visitors to experience the joy to be found in stories of all kinds. The author conveys the excitement of ImaginOn and, using photographs, highlights the principal features of the structure.