The Florida State Libraries Resource Sharing Initiative: Did the Predictions Pan Out?

This article revisits discussion from “The Florida State Libraries Resource Sharing Initiative: Unity Among a Disparate Group” (Schmidt & Smith, 2012) on the implementation of a new resource sharing program within the Florida State University Libraries called UBorrow. The program and its effects are assessed after 2 years with comparison to the project launch's original predictions.     

General Media and Society

Atwan, Robert, Barry Orton, and Alliam Vesterman. American Mass Media: Industries and Issues (New York: Random House, 1978—$8.95, paper)

Dennis, Everette E., Arnold H. Ismach, and Donald M. Gillmor, eds. Enduring Issues in Mass Communication (St. Paul, Minn.: West P.' _fishing Co., 1978—price not given, paper)

White, David Manning, and John Pendleton, eds. Popular Culture: Mirror of American Life (Del Mar, Calif.: Publisher's Inc., 1977—$11.95/6.25)

Charlene J. Brown, Trevor R. Brown, and William L. Rivers' The Media and the People (New York: Holt, Rinehart a Winston, 1978 —price not given, paper)

Malcolm Muggeridge's Christ and the Media (Grand Rapids, Mich.: William B. Eerdmans Publishing Co., 1977— $5.95)     

Books of the Month

Robert Sobel's The Manipulators: America in the Media Age (New York: Doubleday, 1976---$9.95)

Sidney Kraus and Dennis Davis's The Effects of Mass Communication on Political Behavior (University Park, Pa.: Pennsylvania State University Press, 1976---$16.50/7.95)     

Impact of Media

Dennis K. Davis and Stanley J. Baran, Mass Communication and Everyday Life: A Perspective on Theory and Effects (Belmont, Ca.: Wadsworth Publishing, 1981—$7.95, paper)

James B.LOmert Does Mass Communication Change Public Opinion After All? A New Approach to Effects Analysis (Chicago: Nelson-Hall Publishers, 1981—$17.95/8.95)

Annual Report 1978/79. 1979/80 of the John and Mary R. Markle Foundation (50 Rockefeller Plaza, New York, N.Y. 10020—free on request, paper)

Emile McAnany, Jorge Schnitman, and Noreene Janus, eds. Communication and Social Structure: Critical Studies in Mass Media Research (New York: Praeger Special Studies, 1981—price not known)     

Communication Policy

Fair Use and Free Inquiry: Copyright Law and the New Media edited by John Shelton Lawrence and Bernard Timberg (Norwood, NJ: Ablex Publishing, 1989~$59.50 institutions/$32.50 personal, ISBN 0-89391-484-3)

Media Freedom and Accountability edited by Everette Dennis, Donald Gillmor and Theodore Glasser (Westport, CT: Greenwood Press, 1989~$39.95, ISBN 0-313-26727-8)

An Economic and Legal Analysis of Undue Price Discrimination by J. Stephen Henderson and Robert E. Burns (August 1989, NRRI 89-12, 224 pp.)

Implementation of Open Network Architecture: Development, Tensions, and Strategies by Robert J. Graniere (September 1989, NRRI 89-13, 216 pp.)     

Enabling customer relationship management: Multi‐channel content model and management for financial eservices

Abstract

This study examines convergence as both a concept and a process. It examines the current state of convergence, various definitions of convergence, convergence practices, and it identifies Seven Observations of Convergence to be used as a strategy for best practices for organizations to integrate new and old media. Everett Rogers (1995) diffusion of innovations and the five stages of the innovation process in organizations, coupled with innovation management research are theoretical foundations used to examine the infusion of technological changes into business practices in the media industry. The study is based on research conducted during the summer of 2002 that included in‐depth interviews, participation‐observation, and archival documents from three leading corporate media groups and convergence pioneers‐Tribune Company, Media‐General, and Belo Corp at their integrated business units in Chicago, Dallas, and Tampa, Florida. The three organizations were selected for field study because they are convergence pioneers that fell under the grandfather clause of the U.S. Federal Communications Commission 1975 cross‐ownership rule and were allowed to maintain ownership of their television broadcast and newspaper business units in the same market.     

Making the News: Anarchist Counter-Public Relations on the World Wide Web

Traditionally, radical social movements faced a dilemma regarding media coverage: focus either on mass media, but lose control of their representation, or on alternative media, but fail to get their message to the broader public. The World Wide Web overcomes these problems, allowing movements to create their own media with mass distribution. However, it has two key weaknesses of its own: attracting audiences and mixing in- and out-group communication. In this paper, we show how the structure and content of the anarchist Web-based media work together to separate in- and out-group discourses. We then demonstrate how the anarchists attracted an audience to their Web media. The Black Bloc tactics at the Seattle protests against the World Trade Organization brought an increase in media attention, albeit negative. We examine how anarchists took advantage of the larger audience created by this bad publicity and mounted a counter-public relations campaign online. We argue that the Web alters the power relationship between mainstream and alternative media without displacing the need for mainstream coverage.     

A rules‐based study of television's role in the construction of social reality

A qualitative analysis of one couple's conversational uses of mediated content is presented. Observations spanned a two‐year period. Data were categorized according to usage type and then examined from Lull's (1981) rules persective.