Guangzhou 2010: Eastern Orwellian Echoes – Yang Shu-chun and a Taiwanese Patriotic Media Offensive

Taiwanese ‘sports stars’ have been receiving national media attention for over a decade. In particular, the so-called Honour of Taiwan has been especially celebrated: for the media they have epitomised the nation's strength, symbolised its self-belief and represented its self-assertion. This essay explores the Taiwanese media reaction to an incident at the Guangzhou Games involving the Taiwanese athlete ‘super-star’ Yang Shu-chun, which reveals another aspect of this media attention and exposes national jealously, distrust and dislike – sport seemingly a surrogate for political point-scoring.     

Marketing ‘Brand China’: Maintaining the Momentum – ‘The Middle Kingdom’ Resurgent and Resplendent

The multiplicity of manoeuvres that characterise modern China's geopolitical ascendancy and ambition illustrate political ingenuity used calculatedly with the clear intention of becoming invulnerable. Past recent humiliations are not to reoccur. In addition, ‘The Middle Kingdom’ is to be reincarnated: invincible imperialism pursued. The strategic plurality employed in complex compositional patterns is both imperial and historic in nature: the past is to be projected into the present and the future. The once ‘Great Game’ is now ‘The Great East Asia Game’! In the light of the Guangzhou Asian Games Triumphalism, there could be a ‘double entendre’ employed here of sizable significance. This essay considers the possibility.     

Labour market motivation and undergraduates' choice of degree subject

Labour market outcomes of undergraduates' choice of subject are important for public policy and for students. Policy interest is indicated by the prominence of ‘employability’ in public discourse and in proposals to concentrate government funding in England in supporting STEM subjects (science, technology, engineering and mathematics). As students in England face the prospect of bearing the full financial burden of undergraduate tuition, the large differences between wage premia for different subjects may become of increasing interest. We find that, even after taking account of differences in motivation towards the choice of undergraduate subject, males and members of certain non‐White ethnic groups are more likely to choose ‘high wage‐premium’ subjects. We also find some significant differences between the motivations of different minority ethnic groups. However, students from lower income households are less likely to choose high wage premium subjects, which is a concern for this aspect of policy towards participation in higher education and social mobility.     

Book reviews

Paul Goldman, Sporting Life: An Anthology of British Sporting Prints. (London, British Museum Publications, 1983). Pp. 136. £7.95.

Donald J. Mrozek, Sport and American Mentality, 1880–1910. (Knoxville, University of Tennessee Press, 1983). Pp.xx + 284. NP.

Christopher Dodd, The Oxford and Cambridge Boat Race. (London, Stanley Paul, 1983). Pp.405. £14.95.

Ian T. Henderson and David I. Stirk, The Compleat Golfer: An Illustrated History of the Royal and Ancient Game. (London: Victor Gollancz, 1982). Pp.96. £5.95.

Jean‐Marie Brohm, Sport—A Prison of Measured Time. Essays. (Translated by Ian Fraser). (London: Ink Links, 1978). Pp. ix+ 185. NP.

Robert J. Higgs, Sports: A Reference Guide. (Westport, CT: Greenwood Press, 1982). Pp.317. NP.

Gary Firth, James Hagerty, Keith Laybourn (eds.), Yorkshire at Play: A Guide to Historical Sources and their Uses. (Leeds: University of Leeds School of Education, 1982). Pp.x + 54. NP.

Sir Walter Gilbey, Sport in the Olden Time. (Liss, Hants: Spur Publications Company, 1975). Pp.[xi] + 117. £7.50.

Capt. L. Fitz‐Barnard, Fighting Sports. (Hindhead, Surrey: Triplegate Ltd. (Learnex), 1983). Pp.viii + 292. £15.00.

David B. Smith, Curling: An Illustrated History. (Edinburgh: John Donald Publishers, 1981). Pp.vii + 232. £12.00.     

‘Glittering Guangzhou’: The 2010 Asian Games – Local Rivalries,National Motives,Geopolitical Gestures

The Guangzhou Asian Games of 2010 was the deliberate outcome of an intense regional rivalry, a careful national balancing act and a geopolitical marketing momentum embedded in a provincial and civil reconstruction that mirrored a wider national reconstruction: Guangdong and Guangzhou – ‘the city’, the Games City and Chinese performances were statements about the controlled advance of the ‘Middle Kingdom’ to a regained hegemonic status in the western Pacific. This is a verbal and visual depiction of the cosmopolitanism and confidence of the New China: word and picture meshed to demonstrate vividly the modern ascendancy of the ‘Middle Kingdom’.