General Communications

MASSCOM: MODULES IN MASS COMMUNICATION, (Chicago: Science Research Associates, 1984—series of seven booklets, price not given, paper)

COMPARATIVE BROADCASTING SYSTEMS, by Richard C. Burke (43 pp.)

MASS MEDIA AND POPULAR CULTURE, by Kathleen J. Turner (38 pp.)

MASS MEDIA HISTORY, by Don Pember (57 pp.)

MASS MEDIA AND FUTURE TECHNOLOGIES, by Loy Singleton (43 pp.)

MASS MEDIA LAW, by William L. Rivers (43 pp.)

MASS MEDIA CAREERS, by Joseph Turow (60 pp.)

WRITING TELEVISION CRITICISM, by Bruce E. Gronbeck (44 pp.)

FUNDAMENTALS OF COPY AND LAYOUT, by Albert C. Book and C. Dennis Schick (Chicago: Crain Books, 1984—$14.95)

THE BENEVOLENT DICTATORS: INTERVIEWS WITH ADVERTISING GREATS, by Bart Cummings (Chicago: Crain Books, 1984—$24.95)     

Book review

Stay tuned. A history of American broadcasting, Third Edition written by Christopher H. Sterling and John Michael Kittross. Lawrence Erlbaum Associates, Mahwah, New Jersey, London, 2002, 975 pages, ISBN 0–8058–2624–6, www.erlbaum.com

Media Ownership, written by Gillian Doyle. Sage, London, 2002, ISBN 007619–6680–3/007619–6681–1 (pbk)

Internet management issues: A global perspective, edited by John D. Haynes. Idea Publishing Group, 2002, 340 pages, ISBN 1–930708–21–1, www.idea-group.com     

eResources in Academic Libraries: A Look Ahead

Tim Collins, President and Founder, EBSCO Publishing, presented “eResources in Academic Libraries: A Look Ahead” at the eResource & Emerging Technologies Summit held at Mississippi State University Libraries on August 3, 2012. Collins presented EBSCO's strategy for creating the single search box and the philosophy behind their Discovery Service. He provided information on the different types of content providers and the search capabilities of their Discovery Service. Collins also presented information regarding eBooks on EBSCOhost and what they have done since acquiring NetLibrary.     

Basic communication fidelity: An extension

The concept of Basic Communication Fidelity represents the degree of congruity between cognitions of two or more individuals following a communication event. Measurement of the concept is expanded beyond source/receiver comparison of cognitions implanted in a communication source in the form of geometric forms to include self‐oriented cognitions generated by an individual communicator in an environment reflecting stability of self‐oriented cognitions over the duration of the interaction. Results increase potential application, precision and explanatory value of the construct.     

Letter from the Editor

Getting help in understanding how to use and interpret a new information system is a crucial organizational and individual resource. Indeed, both informal and formal sources of information technology help are expensive and necessary, but largely unidentified, unmanaged, and underresearched. This study proposes that two types of factors influence the formation of information technology helping relationships: individual and structural. Based on a survey of employees in an organization implementing a new workstation‐based customer database system, the study compares influences on being sought as an informal source of IT help, and on types of help (individual or positional) that one seeks. One individual factor (some forms of computer expertise) and most structural factors (especially measures of employees’ perceived socialization, task interdependence, and communication networks) exerted weak but significant influences on employees’ IT helping relationships.     

A ‘powerful,creative history’: the reticence of women architects to donate their professional records to archival repositories

The article reports the findings from research investigating the impact of international standards for records management. This is a significant issue for the recordkeeping community given the significant resourcing devoted to the development of international standards. Previous attempts to measure impact have met with little success, so this research approached the problem area from a new angle, namely the indirect influence of standards on practice via their use in education and training. Data was collected from a global survey of educators and trainers. Findings demonstrate that the standards are being used extensively at undergraduate and postgraduate level as well as in vocational training. However, a number of barriers to use are identified. The research provides a strong foundation for further investigation of impact and use of the international standards.     

LIS Training for Support Staff: An Initial Review of Associate's and Certificate Programs In The U.S.

ABSTRACT

The author presents the results of a review and analysis of thirty-five colleges and universities in the United States that currently offer an Associate's degree and/or vocational certificate(s) in Library and Information Science. These programs, which are geared primarily to existing library support staff who seek additional training, have been created independently of each other and without a national standard to guide the curriculum. Although the American Library Association-Allied Professional Association's Library Support Staff Certification offers guidelines for the educational content of Associate's level LIS programs, a comparison reveals significant gaps. Furthermore, the ALA-APA program currently approves courses at only three institutions in the nation, and certifies graduates from only fourteen. The author identifies areas of misalignment between the Library Support Staff Certification and existing LIS programs and suggests directions for future improvement.

Column Editor’s Note Community college libraries are deeply underrepresented in the professional literature and organizations of academic librarianship. As a result, the challenges and successes that take place in the community college world are largely invisible to others. This JLA column lifts the curtain to reveal the uniqueness of community college libraries as described by their most passionate advocates: the librarians who work there. Articles in this column pay tribute to the commitment and creativity of community college librarians by providing a platform where they can share their professional perspectives and stories. Want to write for this column? Interested authors are invited to submit articles to the editor at kimreed@cwidaho.cc.