Organizational communication: A survey of publications

Members of the organizational communication division of the International Communication Association provide responses to a survey of publications.     

Media Related Books

Richard Griffith's The Movie Stars (Doubleday $25.00, $19.95 before Christmas, and $11.95 from the Literary Guild or Mainstroam Book Clubs)

Bernard Rosenberg and Harry Silverstein, The Real Tinsel (Macmillan, $9.95)

Andrew Sarris' Confessions of a Cultist: On The Cinema, 1955-69 (Simon and Schuster, $9.95, also available in paperback edition)

P. Adams Sitney's Film Culture Reader (Praeger, $4.95)

Anthony Schillaci and John M. Culkin's edited collection Films Deliver (Citation Press book 1583, $5.25)

International Film Guide Series     

The New Books

Harold Mendelsohn and Irving Crespi la Polls, Television, and the New Politics (Chandler, price unknown)

Kurt Borchardt:'s Structure and Performance of the U.S. Communications Industry (Division of Research of the Harvard Business School, Soldier Field, Boston, Mass. 02163, $6.00)

Caleb Gattegno's Towards a Visual Culture (London: Outerbridge and Dienstfrey with U.S. distribution by E.P. Dutton, price unknown)

Melvin L. DeFleur's Theories of Mass Communication has just been re-issued in a revised edition (McKay, $2.95 in paperback)

Barry Cole's new compilation Television (Free Press, both hardcover and paperback editions, price unknown)

George W. Linden's Reflections on the Screen (Wadsworth, $7.50)

John Lidstone and Don McIntosh's Children as Film Makers (Van Nostrand Reinhold Co., $7.95)

Pauline Keel, Going Steady (Atlantic-Little Brawn, $6.95)

Douglas O. Hughes' Perspectives on Pornography (St. Martin's $5.95)

Mitoji Nishimoto's The DeveloRpent of Educational Broadcastin in Japan (Sophia University in Tokyo and Charles Tuttle, Rutland Vt. and Tokyo; $12.50)

Robert T. Holt and John E. Turner, The Methodology of Comparative Research (Free Press, $8.95)

William Braden's The Age of Aquarius (Quadrangle Books, $7.95)

Carl G. Herzog zu Mecklenburg's Jazz Bibliography: Jazz Books from 1919 to 1968 (Strasbourg: Editions P.M. Heitz, $8.00)     

Broadcasting

Jay Hoffer's Organization and Operation of Broadcast Stations (Blue Ridge Summit, Pa., TAB Books, $12.95)

Neil Terrell's The Power Technique of Radio-TV Copywriting (same source, $9.95)

Lincoln Diamant's Television's Classic Commercials: The Golden Years, 1948-1958 (Hastings House, $14.50)

Schools and Cable Television (National Education Association, Division of Educational Technology—Sales Section, 1201 Sixteenth St., N.W, Washington D.C. 20036, $2.25)

Television: The Business Behind the Box (Harcourt, Brace Javonovich, $8.95)

Ron Lackmann's Remember Television (Putnam, $7.95)

Don R. Le Duc and Thomas A. McCain's The F.R.C. in Federal Court: A Guide to Original Source Decisions (University of Wisconsin Department of Communication Arts, free on request)

Hal Kanter's Snake in the Grass (Delacorte, $6.95)

The Video Cassette: Looking for a Home (Quantum Science Corporation, $275.00)     

Educational/Instructional Media

Sheila Mahony, Nick DeMartino, and Robert Stengel's Keeping PACE with the New Television (New York: VNU Books International, 1980---price not given, paper)

Don Agostino and Jayne Zenaty's "Home VCR Owner's Use of Television and Public Television: Viewing, Recording & Playback" (CPB, 1980---free on request, paper)

The Communications Revolution and the Education of Americans (Council on Learning, NBW Tower, New Rochelle, N.Y. 10801---$6.95, paper)

Ted Carpenter's Calling the Tune: Communication Technology for Working, Learning, and Living (National Institute for Work and Learning, Suite 301 1211 Connecticut Ave. NW, Washington 20036---$12.00, paper)

The Economics of New Educational Media: Vol 2, Cost and Effectiveness (Paris: Unesco/New York: Unipub, 1980---$18.00, paper)

A Guide to Rules and Regulations for Public Radio (National Federation of Community Broadcasters, 1000 11th St. NW (3rd floor), Washington, D.C. 20001---$50.00, loose-leaf format in notebook)     

Journalism

IN THE PUBLIC INTEREST-III: A REPORT BY THE NATIONAL NEWS COUNCIL, 1979-4983 (National News Council, 805 Third Ave., New York, NY 10022---$10.00, paper)

VIDEOTEX JOURNALISM: TELETEXT, VIEWDATA, AND THE NEWS by David H. Weaver (Hillsdale, N.J.: Lawrence Erlbaum Associates, 1984---$18.00)

THE NEW BUSINESS JOURNALISM: AN INSIDER'S LOOK AT THE WORKINGS OF AMERICA'S BUSINESS PRESS by Don Gussow (San Diego: Harcourt, Brace Jovanovich, 1984---$14.95)

STRAIGHT STUFF: THE REPORTERS, THE WHITE HOUSE AND THE TRUTH by James Deakin (New York: Morrow, 1984---$17.95)

COVERING CAMPAIGNS: JOURNALISM IN CONGRESSIONAL ELECTIONS by Peter Clarke and ' H. Evans (Stanford, Calif.: Stanford University 1983---$17.50)

TERRORISM: THE MEDIA AND THE LAW, edited by Abraham H. Miller (Dobbs Ferry, N.Y.: Transnational Publishers, 1982---$25.00, with paperback available)

THE DISSIDENT PRESS: ALTERNATIVE JOURNALISM IN AMERICAN HISTORY by Lauren Kessler (Beverly Hills, Calif.: Sage, 1984---$8.95, paper)

AGENTS OF POWER: THE ROLE OF THE NEWS MEDIA IN HUMAN AFFAIRS by J. Herbert Altschull (New York: Longman, 1984---$29.95)

THE PROCESS OF ELECTRONIC NEWS GATHERING by Frederick Shook (1982, 180 pp.---no price given, paper)

THE BROADCAST NEWS PROCESS by Frederick Shook and Dan Lattimore (1982, 375 pp.---no price given, spiral bound, plus a short “Instructor's Manual”)     

Books on broadcasting in the library of congress: Programming and audience research

Because advertising is the bread‐and‐butter of broadcasting in the United States, any attempt to limit the number and length of commercials is, bound to meet with strong opposition. One such unsuccessful attempt was made by the FCC only four years ago, but already memories of the events and maneuverings that swirled around this proposal are fading. Lawrence D. Longley investigated this topic in connection with his doctoral dissertation on “The Politics of Broadcasting” which is nearing completion at Vanderbilt University. Mr. Longley is instructor in the Department of Government at Lawrence University, Appleton, Wisconsin.     

The selectors of television programs

Difficulties in indexing the degree of motivation or attention to television by people in the same room with a “live” television set have long been recognized. One element of this problem has been the question of determining which member of the household actually makes the selection of specific program or channel, and whether there are differences between types of households or socio‐economic classes that are related to different patterns of channel or program selection.     

COMMUNITY COLLEGE FACULTY DEVELOPMENT: BRINGING TECHNOLOGY INTO INSTRUCTION

Community college faculty development programs assist faculty in the development of quality curricula, using current and expanding teaching technologies. The first step in helping faculty reach their respective goals is to help them articulate their instructional needs. Eighteen faculty members participated in this study, using a personal in-depth interview as the research method. Several implications for community college faculty and administration resulted from this study including: the need to emphasize information literacy, the faculty as lecturers who want to use technology as a means of enhancing that lecture, the need for more time to accomplish their instructional ideas, the need for help to incorporate technology in the classroom themselves, and the desire for training classes that fit their time schedules and location.     

LINKING STRATEGIC GOALS TO THE COMMUNITY COLLEGE BUDGET

Five years ago, Parkland College was faced with a challenge: how to link its strategic goals to the budget development and budget reallocation through an open, participatory, consensus‐based planning process. The strategic goals were developed collaboratively by community leaders, faculty, and staff using environmental scanning of key data and institutional performance indicators. After the strategic plan was approved by the college senate and the board of trustees, it was used to develop college and unit operational plans, which drive budgetary priorities and initiatives. In the last 6 years, the college has seen a decrease in the number of administrative positions, an increase in full‐time faculty teaching positions, an increase in the number of credit hours taught by full‐time faculty, an increase in instructional equipment purchases, and completion of a campus computer network integrating data communications, e‐mail, and Internet access. Instructional technology, methods and delivery of instruction, classroom assessment, and institutional effectiveness have become top college priorities. The process has earned the enthusiastic endorsement and respect of the faculty, staff, administration, and the board of trustees. The process also has built trust and cooperation and has facilitated the development of shared governance. This article discusses the impact and lessons learned from implementing such a process.