Applying LDA Topic Modeling in Communication Research: Toward a Valid and Reliable Methodology

ABSTRACT

Latent Dirichlet allocation (LDA) topic models are increasingly being used in communication research. Yet, questions regarding reliability and validity of the approach have received little attention thus far. In applying LDA to textual data, researchers need to tackle at least four major challenges that affect these criteria: (a) appropriate pre-processing of the text collection; (b) adequate selection of model parameters, including the number of topics to be generated; (c) evaluation of the model’s reliability; and (d) the process of validly interpreting the resulting topics. We review the research literature dealing with these questions and propose a methodology that approaches these challenges. Our overall goal is to make LDA topic modeling more accessible to communication researchers and to ensure compliance with disciplinary standards. Consequently, we develop a brief hands-on user guide for applying LDA topic modeling. We demonstrate the value of our approach with empirical data from an ongoing research project.     

Placing Facebook

Facebook is challenging professional journalism. These challenges were evident in three incidents from 2016: the allegation that Facebook privileged progressive-leaning news on its trending feature; Facebook’s removal of the Pulitzer Prize-winning “Napalm Girl” photo from the pages of prominent users; and the proliferation of “fake news” during the US presidential election. Using theoretical concepts from the field of boundary work, this paper examines how The Guardian, The New York Times, Columbia Journalism Review and Poynter editorialized Facebook’s role in these three incidents to discursively construct the boundary between the value of professional journalism to democracy and Facebook’s ascendant role in facilitating essential democratic functions. Findings reveal that these publications attempted to define Facebook as a news organization (i.e., include it within the boundaries of journalism) so that they could then criticize the company for not following duties traditionally incumbent upon news organizations (i.e., place it outside the boundaries of journalism). This paper advances scholarship that focuses on both inward and outward conceptions of boundary work, further explores the complex challenge of defining who a journalist is in the face of rapidly changing technological norms, and advances scholarship in the field of media ethics that positions ethical analysis at the institutional level.     

Health education for Somali Bantu refugees via home visits

Background: Somali Bantu refugees, with unique health information needs, created challenges for health and social service providers. Objectives: A service innovation was developed (i) to raise awareness, especially among local health and social service providers, about the Bantu refugees’ presence in the community, their culture, and their information needs and (ii) to deliver needed health information, emphasizing child health, to the Bantu mothers in their homes. Methods: The project consisted of: (i) a community conference targeting local health and social service providers, describing the refugees’ presence in the community, their culture, and information needs. (ii) Focus groups conducted with members of the Bantu population elicited additional information needs. (iii) Curriculum was developed based on identified needs, and (iv) the curriculum was delivered to the refugees in their homes. A clinical informationist and MP3 technology enhanced the project. Findings: Conference attendees’ evaluation responses indicated improved understanding of Bantu culture. Focus groups’ identification of health information needs provided a framework for the health education curriculum. A project website made educational materials available to other healthcare providers. Conclusions: The project raised awareness of the Bantus’ presence, culture, and information needs. Identification of other unmet needs demonstrated that additional support for refugees is required.     

Perception of kinematic characteristics of tennis strokes for anticipating stroke type and direction

The purpose of this study was to determine the sources of visual information used by highly skilled tennis players in anticipating their opponent's shots. In Experiment 1, motion analysis of the strokes showed that the relative motion between the racquet and forearm was different between the ground strokes and lobs, but there were no reliable kinematic differences when shot direction was varied. In Experiment 2, 12 skilled tennis players observed the opponent hitting strokes in a normal video or in a point-light display with different segments occluded. Players' anticipation accuracy was not degraded by the use of the point-light display. Occluding the racquet and forearm significantly reduced the participant's ability to determine the type of stroke produced.