Donna Talarico 《The Successful Registrar》2023,23(8):7-7

Launched in November 2022 by OpenAI, ChatGPT is an artificial intelligence language model that can be used in countless ways. In short, it's a powerful chatbot that participates in human-like conversations with users like you and me. When I asked ChatGPT how higher education could use its technology to market to adult learners, it suggested the following ideas:  相似文献   

    

Donna Talarico 《The Successful Registrar》2023,23(8):12-12

Meaghan Milliorn is the Director of Digital Strategy at University of Arkansas at Little Rock. She is an alumna of UA Little Rock, and she's worked at the school for 13 years. Today, she oversees the web team. We asked her five questions about her recent accomplishments.  相似文献   

    

Donna Talarico; 《Enrollment Management Report》2024,28(5):6-6

Podcasts for professional development certainly aren’t new, but there's been an incredible surge of new options within the higher education space, from policy and PR to student support and faculty development.  相似文献   

    

Donna Talarico 《Recruiting & Retaining Adult Learners》2021,23(4):3-7

A few marketing columns from earlier this year addressed how the COVID‐19 pandemic has impacted our work. One was about the shift to managing teams remotely, another focused on how to promote the online learning experience in a more engaging way, and a third looked at changing trends in our industry.  相似文献   

    

Donna Talarico 《Recruiting & Retaining Adult Learners》2020,22(6):3-3

Now that we're into the first quarter of 2020, I thought I'd share a few marketing‐related “trends” that could impact higher education and how we build our strategies this year.  相似文献   

    

Donna Talarico 《Recruiting & Retaining Adult Learners》2020,22(4):3-3

You are likely already showing prospective students how your school and their program or degree of interest can prepare them for greater success. It might be worth a second look, though, at how well you're doing this.  相似文献   

    

Donna Talarico 《Enrollment Management Report》2016,20(2):9-9

“What's your rate for posting to our Facebook page three times a week?” a potential client asked me recently. My many follow‐up questions to this gentleman revealed that he didn't have an overall strategy in place for how his company would use social media or how these efforts would complement its existing communications plan.  相似文献   

    

Donna Talarico 《Enrollment Management Report》2016,20(4):9-9

A shiny, new, state‐of‐the‐art website stays that way for only so long. Rapidly changing technology and a constant evolution of how people interact with online content challenge us to keep up with our digital identity.  相似文献   

    

Donna Talarico 《Recruiting & Retaining Adult Learners》2016,18(6):3-3

Our academic programs are our product, but we can't overlook that our people are part of the package. We can leverage our faculty members' experiences in our marketing efforts by way of informative Web content. On many colleges' meet‐the‐faculty‐type pages, though, I've seen simply a list of faculty members' names, degrees, current company and email address. This doesn't tell us much, only that someone went through the motions of “introducing” the faculty. If your profile pages resemble a directory, consider revamping them using the following tips.  相似文献   

    

Donna Talarico 《Recruiting & Retaining Adult Learners》2016,18(11):1-3

Working adults spend a lot of time in their inboxes. According to Pew Research, 92 percent of adults use email and, says McKinsey & Company, 13 of their working hours each week are devoted to checking mail.  相似文献