Using Contests to Provide Business Students Project‐Based Learning in Humanitarian Logistics: PSAid Example

Business students appreciate working on classroom projects that are both enjoyable and useful in preparing them for future careers. Promoting competition among project teams is also used as a method to motivate students. The Humanitarian Logistics Project (HLP) teaches undergraduate students the logistical implications of unsolicited material donations in disaster relief. To encourage competition, students are organized into teams of three and tasked with designing humanitarian public service announcements (PSAs) that improve their understanding of humanitarian issues in the general public. These announcements are then submitted to the national PSAid (Public Service Announcements for International Disasters) contest for American college students. The exercise is rigorous because it requires students to collect logistical data and use it to communicate the principle of smart compassion to the public in a creative fashion. Moreover, not only do students learn about topics related to humanitarian logistics by competing with other college students nation‐wide, but also do they make a socially responsible contribution to the public. Analysis of survey data shows that students’ learning outcomes from the HLP are significantly greater than those for other supply chain topics covered in class, and that student satisfaction with the HLP is high.     

Large-Scale Patterns of Entertainment Gratifications in Linguistic Content of U.S. Films

We count words in film subtitle files in an attempt to reveal morally relevant patterns of linguistic content. We argue that function words (e.g., pronouns, prepositions, conjunctions) should be positively associated with thought-provoking narrative forms. To test this hypothesis, we associate function words to aggregate measures of film viewership and appraisals. Results suggest that function words are negatively associated with measures of viewership but positively associated with appraisals. As such, our finding is consistent with the idea that function words are more likely to occur in narrative forms that audiences value more than they actually consume. We relate this finding to past research, which has shown the same pattern for hedonic versus meaningful entertainment gratifications. Discussion centers on implications for recent theorizing in this area.     

Research Experiences of Staff within a Specialist UK Higher Education Institution: Challenges,opportunities and priorities

The study discussed here was based on a collective case approach involving a specialist UK higher education institution. Six individual interviews were carried out with a cross-sectional sample of the institution’s staff members. Additional information was gained through observations and examination of relevant documents. These data were interrogated with the purpose of exploring how the institution had made the transition from a teacher training college to a teaching-led higher education institution with a particular commitment to developing research capacity. This analysis yielded a number of key findings: first, the institution had experienced a cultural shift, with research forming a more noticeable profile; second, practitioner-oriented research was the dominant research endeavour; and third, there appeared to be an incomplete understanding of the potential of research to change a staff member’s career and teaching practice. The article concludes by giving consideration to the implications of the findings.