Exploring the link between culture and strategy in media organisations: The cases of the BBC and CNN

Abstract

This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market.     

Religion is a MUST in English Schools

This article exposes the problem of using declarative rather than procedural knowledge to help K–12 students recognize irony in stories. It offers commonplace procedures drawn from students’ everyday language experience together with more abstract irony clues to help students recognize irony in stories and increase their story comprehension. Six irony-laden stories are briefly examined to underscore their basic ironic core and guide instruction of elementary, middle, and secondary students.     

More than Just Worksheets?: A Study of the Confidence of Newly Qualified Teachers of English in Teaching Personal, Social and Health Education in Secondary Schools

This paper addresses concerns regarding the preparedness of newly qualified teachers to deliver Personal, Social and Health Education (PSHE) in the United Kingdom in relation to the training received during Initial Teacher Education and through early Continuing Professional Development. The paper is situated not only within a context where OfSTED has questioned the adequacy of some non-specialist PSHE teachers but also one where, due to a range of social and health concerns centred on young people, schools and teachers are being expected to play an increasingly important role in the social and health education of their pupils. As such, PSHE is increasingly seen as important across all curriculum areas. This paper relates specifically to the confidence of trainee and newly qualified teachers of English in teaching PSHE in secondary schools in the United Kingdom. Drawing on questionnaire data collected from recent Professional Graduate Certificate in Education graduates, the paper suggests that trainee and newly qualified teachers have the skills and knowledge drawn from their main subject (English) to deliver PSHE; however, many lack confidence and awareness to acknowledge these skills. The paper suggests that this situation may be addressed through increased opportunity to deliver and receive feedback on PSHE teaching during initial teacher training.     

Differing expectations: an account of home and school factors affecting EAL learners from Arabic-speaking backgrounds

This article considers research from a preliminary study of Libyan children's accounts of their experience learning English as an additional language (EAL) within mainstream schools in the LJK. The analysis of interviews and classroom observations suggests that for equal opportunity to take place, local education authorities need to place greater emphasis on language and educational provision for newcomers to UK primary schools. In addition, there is still a communication barrier as well as a language barrier between home and school which needs to be addressed in order for children to adjust to and meet school requirements. In a similar way, parents of newly arrived children need to have clear expectations. The implications of this piece of research are extremely relevant for additional language acquisition in British schools and, in particular, for the education of newcomers whose circumstances are similar to those of the children in this study. This research also enables the voice of Arab children, as learners of the English language, to reach educators and policy makers, and empower them further in the research processes which inform British education policy.