Exploring the link between culture and strategy in media organisations: The cases of the BBC and CNN

Abstract

This study employs participant observation methodology to examine the U.S. broadcast industry's cognitions of its external environment. Previous research has documented a tendency among industry participants to operate under outdated mental models of their environment. This tendency ‐ labeled ‘cognitive inertia’ ‐ provides the analytical framework for this study. The results provide indications that broadcasters operate under what appear to be outdated mental models of their external environment, with broadcasters appearing to pay inadequate attention to competing program sources and failing to account for the changing demographic composition of the television audience. However, these conclusions are tempered by the broadcast industry's dual‐product marketplace characteristics, wherein cognitions that would appear to reflect inadequate assessment of the content market may in fact reasonably reflect the contemporary realities of the audience market.     

Religion is a MUST in English Schools

This article exposes the problem of using declarative rather than procedural knowledge to help K–12 students recognize irony in stories. It offers commonplace procedures drawn from students’ everyday language experience together with more abstract irony clues to help students recognize irony in stories and increase their story comprehension. Six irony-laden stories are briefly examined to underscore their basic ironic core and guide instruction of elementary, middle, and secondary students.     

John A. Stormer and the Hofstadter hypothesis

Does political rhetoric hold the key to an understanding of political pathology? Blending historical scholarship and behavioral research, this study tested empirically hypotheses derived from Richard Hofstadter's model of the “paranoid style” in American politics. The data were drawn from John A. Stormer's None Dare Call It Treason.     

The application of artificial intelligence principles to teaching and training*

This paper compares and contrasts the use of AI principles in industrial training with more normal computer‐based training (CBT) approaches. A number of applications of CBT are illustrated (for example simulations, tutorial presentations, fault diagnosis, management games, industrial relations exercises) and compared with an alternative approach using AI. An evaluation of the relative merits of the two approaches will be given. Existing CBT packages are used to illustrate the points raised and the emphasis of the arguments will be on the effectiveness of AI and CBT in terms of both cost and learning. The position of AI applications within CBT is discussed, as is the task of getting started in applying these techniques.