Related Multiscreening as a Strategy to Retain Audiences and Increase Persuasion During a Commercial Break

The aim of the study was to deepen our understanding of how related multiscreening affects audience memory and persuasion. A survey was administered after a live television show. The results showed that the higher the perceived relatedness of the multi-screen activity, the more persuasive the message. This effect was mediated by subsequent attention to television content, program involvement, and attention to the commercial break. The model was replicated for three different multiscreen activities: social media use, chatting, and information search. Furthermore, it was found that related multiscreening increased the likelihood of respondents staying tuned to the television after the show.     

The Unsettled Meaning of Undergraduate Education in a Competitive Higher Education Environment

Access to undergraduate education has expanded rapidly in recent years. This is one manifestation of a rise in the relative importance of market‐based resource allocation in higher education and a weakening of allocation based upon traditional views of merit. This change in priority has influenced the content of the undergraduate curriculum and introduced both content and methods whose legitimacy and educational value some question as universities market their products to attract enrolment. The paper discusses the relationship between allocation mechanism and “curriculum as product” and examines critically some of the more significant implications for undergraduate education such as course rigour and full‐spectrum grading.     

The Evolution of GIS Services within North American Academic Libraries: Documenting Change through the Decades (1995–2016)

This review was conducted to identify articles written about Geographic Information Systems (GIS) services offered in the United States (US) and Canadian university and college libraries. In the early 1990's, the Association of Research Libraries (ARL) GIS Literacy Project, in partnership with Environmental Systems Research Institute (ESRI), helped enable ARL member libraries to create GIS services within their libraries. By the mid to late 1990's, librarians from academic institutions began to write articles that discussed how their library developed GIS services and the components involved with operating a GIS service. Writing about GIS services in academic libraries continued on into the 2000's and 2010's. This review of the literature will document the areas of staffing, service, technology, and data provision for GIS service units from three decades (1990's, 2000's, and 2010's).     

Steering Dynamics in the Dutch Education System

Based on detailed empirical analyses, we paint a layered picture of emerging steering dynamics. Inspired by Foucault, we put the focus on roles stakeholders define both for themselves and others, how they give sense to policy, how they work together in policy elaboration and implementation, and the subtle and sometimes deceitful function of soft policy instruments such as information, communication, support and research. The policy to stimulate ‘schools as learning organisations' in secondary education in the Netherlands is used as a case study. The Dutch education system is one of the most decentralised en complex systems in the world. While central Government aims to turn schools into learning organisations, it has no formal responsibility nor any direct means of control in this area. The study draws information from (1) relevant government reports, policy documents and websites and (2) semi‐structured interviews with key actors. Data analysis consisted of data reduction through coding and memoing, data displays in tables and networks, and drawing and verifying conclusions. In the ground layer of the steering picture, we reconstruct how ‘schools as learning organisations' came to be a topic for Government policy. The next layer identifies 20 (networks of) actors who play a substantial role in steering. The mutual relationships between the main actors are manifold, while funding appears to be an important means for the Ministry to position actors in a steering network. A wide array of steering modes was identified. The last step in our analysis adds a dynamic element to the picture, as we look at how different actors interact, starting with how actors envision their own steering roles and the role of others. The non‐complementary role definitions that were identified in the documents, were confirmed in the interviews. Our results illustrate, in Foucault's terminology, different processes of responsibilisation and normalisation. Above all, the study illustrates that the theoretical framework provides a promising starting point for the empirical study of steering dynamics in complex education systems.     

The Importance of Language Strategy in Simple Arithmetic

Students who seemingly are about equally adept at two languages differ considerably in their language strategy in mental arithmetic. The present findings suggest that language strategy has an important effect on simple arithmetical performance, affecting the mean reaction time of responses, the frequency of errors, and the experience of difficulty. Bilinguals who retrospectively reported a single language strategy during task performance showed a clear tendency for faster response times, fewer errors, and less perceived difficulty than bilinguals who used their two languages simultaneously or interchangeably. The degree of interference that occurs seems to depend on individual strategies and can be held to a minimum if the domains of use are clearly defined.

     

Self-assessment of diversity competence as part of regular teaching evaluations in higher education: raising awareness for diversity issues

Tertiary Education and Management - Higher education institutions face the challenge to promote diversity competence. We suggest a procedure which can help raise awareness for diversity issues...