Plato's view of rhetoric

A basic factor of Chaim Perelman's rhetorical theory is the concept of the universal audience. Unfortunately, the concept of the universal audience, which follows in the tradition of Rousseau's general will and Kant's categorical imperative, is open to many of the same criticisms leveled against the general will and the categorical imperative.     

New books in review

BULWER AND MACREADY: A CHRONICLE OF THE EARLY VICTORIAN THEATRE. Edited by Charles H. Shattuck. Urbana: University of Illinois Press, 1958; pp vii+278. $5.75.

THE KABUKI THEATRE. By Earle Ernst. New York: Grove Press, 1959; pp. xxiii+296. With 58 half‐tone illustrations. Paper $2.45.

JAPANESE THEATRE. By Faubion Bowers. New York: Hill and Wang, 1959; pp. xxi+294. Paper $2.25.

DIRECTING THE PLAY: FROM SELECTION TO OPENING NIGHT. John Wray Young. New York: Harper, 1958; pp. xiv+171. $3.50.

THE ANATOMY OF AMERICAN POPULAR CULTURE, 1840–1861. By Carl Bode. Berkeley: University of California Press, 1959; pp. xxii+292. $6.00.

ERNESTINE ROSE AND THE BATTLE FOR HUMAN RIGHTS. By Yuri Suhl. New York: Reynal, 1959; pp. x+310. $5.75.

“SUNSET”; COX: IRREPRESSIBLE DEMOCRAT. By David Lindsey. Detroit: Wayne State University Press, 1959; pp. xx+323. $5.00.

ROAD OF PROPAGANDA: THE SEMANTICS OF BIASED COMMUNICATION. By Karin Dovring. Introduction by Harold D. Lass‐well. New York: Philosophical Library, 1959; pp. 158. $4.75.

PERSONALITY AND PERSUASIBILITY. By Irving L. Janis, Carl I. Hovlund, and others. New Haven: Yale University Press, 1959; xiv+333. $5.00.

FALLACY: THE COUNTERFEIT OF ARGUMENT. By W. Ward Fearnside and William B. Holther. Englewood Cliffs, N. J.: Prentice‐Hall, 1959; pp. vi+218. Paper $1.95.

TEACHING: A PSYCHOLOGICAL ANALYSIS. By C. M. Fleming. New York: John Wiley, 1958; pp. xiii+291. $5.00.

THEORY AND TECHNIQUE OF INTERPRETATION. By Martin Cobin. Englewood Cliffs, N. J.: Prentice‐Hall, 1959; pp. xii+256. $4.50.

CREATIVE DISCUSSION. By Rupert L. Cort‐right and George L. Hinds. New York: Macmillan, 1959; pp. xii+303. $4.50.

REPRESENTATIVE AMERICAN SPEECHES: 1958–1959. The Reference Shelf, Vol. 31, No. 3. Edited by A. Craig Baird. New York: H. W. Wilson, 1959; pp. 195. $2.50.     

The Reading Habits of Superior College Students

A structured team approach in learning introductory COBOL programming was empirically assessed with a sample of 215 undergraduate business administration majors. For each assigned program, students in the experimental group read and critiqued team members’ program listings. COBOL proficiency was measured by a final examination testing knowledge of language rules, ability to read a program, and the ability to write a program. Analysis of multiple covariance was used to statistically adjust test scores for age and conditional reasoning scores. For the program writing variable, a significant difference favoring the experimental group was found. The language rules variable showed no significant difference, while the reading variable did not satisfy the required assumptions of the proposed statistical model. However, the experimental group showed higher mean scores for both of these variables. The findings provide empirical support for incorporating team activities into the programming learning process to more effectively develop student proficiency in writing COBOL programs.     

Faculty orientations toward institutional goals: A broken front with implications for planned change

The formulation of institutional goals in higher education often involves input from various campus constituencies including faculty. The faculty's viewpoint is typically treated as though it were a uniform perception. The research reported here tested the uniform nature of the faculty's goal orientations. Statistical comparisons were conducted on mean ratings of five discipline groups of 207 faculty from a major public university on the scales of the Institutional Goals Inventory. Although discipline groups shared common viewpoints on the importance of academic instruction, intellectual pursuits, and research, major differences among groups were found for goals involving university service, off-campus instruction, accountability, intercollegiate athletics, and humanistic values. Institutional planners desiring a change in one of these latter areas should expect different levels of faculty support and resistance from different discipline groups.