Investigating the role of corporate credibility in corporate social marketing: A case study of environmental initiatives by professional sport organizations

The purpose of this study is to understand how professional sport organizations might influence consumer voluntary behavior through their corporate social marketing (CSM) initiatives by focusing on the role of corporate credibility. The study examined consumer responses to environmental initiatives by two professional sport teams, and showed that organizational and program characteristics were associated with the corporate credibility of the teams in supporting environmental protection (i.e., environmental credibility). Environmental credibility, in turn, was found to have a positive association with consumer pro-environmental behavior measured by daily recycling involvement and recycling intentions during the teams’ home games. The results further revealed that environmental credibility was more strongly associated with recycling intentions during games for respondents who were less involved in environmental issues. Together, these findings suggest that professional sport organizations can be an effective vehicle for socially beneficial behavior by increasing their credibility in CSM involvement.     

Communicating the Value of an Institutional Repository: Experiences at Ghana's University for Development Studies

ABSTRACT

The quality of research depends greatly on access to existing information. Institutional repositories (IRs) have the potential to enhance and promote the dissemination of knowledge and research. This may lead to discoveries and innovation alongside maximizing return on investment in research and development. Following some background information, this article briefly discusses the processes involved in the establishment of Ghana's University for Development Studies (UDS) IR (UDSspace). Marketing and advocacy strategies employed to engage Faculty to enable them to contribute meaningfully and effectively in the populating of the IR are outlined and benefits described. The study uses a quantitative method. A questionnaire was used to elicit data from faculty. This article describes the various communication methods used to promote the IR and evaluates their effectiveness in getting users to participate in populating the IR. The survey found that although as high as 80.3% of respondents were aware of the benefits of an IR and 66.2% were aware of the existence of the UDS IR, 86.8% of respondents had not submitted to the IR.     

Contents Vol. 1

Volume Contents

Contents Vol. 1     

Stichwort: Unsicherheit — Ungewissheit — Entscheidungen

Ohne Zusammenfassung      

Does counseling work?

Summary This paper has had two purposes: (1) to assess the answer to Does Counseling Work? and (2) to assess the effectiveness of counselor education. Neither question has been nor can be answered clearly or unequivocably. In both instances, the weight of evidence is positive but with many qualifications as regards either the effectiveness of counseling or of counselor education. What is less apparent but clearly implicit in the research literature is that improvements are being made in counseling and in counselor education but these are less than generally incorporated into practitioners skills, repetoires, or training sites. We have learned much and can be useful to many people but we still have much to be humble about, at least as reflected in our research literature.This article contains a summary of the presentation by Dr. Herr at the Seventh International Round Table for the Advancement of Counselling, Wurzburg, Germany, April, 1976.