Defining the essence of a university: lessons from higher education branding

Branding is a phenomenon that has become increasingly common in higher education over the last few years. It entails defining the essence of what a university “is”, what it “stands for”, and what it is going to be known for, requiring precision and consistency in the formulations as well as internal commitment to the brand. This article details what happened in the process of defining the essence of a regional university in Northern Norway. Addressing the challenges, the article reveals that the notions of consistency, precision, and commitment generated resistance from faculty members and made the process very difficult to fulfill. An important finding is that a university may be too complex to be encapsulated by one brand or identity definition. The article describes this process, explains the reasons for the difficulties, and discusses some implications for higher education branding.     

The importance of the advisor’s relational and professional competence and formal power in meetings with farmers

Purpose: The aim of the paper is to explore how advisors’ relational and professional competence influences inter-subjectivity and farmers’ perceptions of farm visits in a setting where advisors have formal power.Methodology: Advisors from the dairy company Tine, which is owned by farmers in collaboration, visit farmers at least once a year. The aim of the visit is to assist farmers in managing the farm and to control the production conditions in the cowshed. In a case study, we attended 10 such mandatory advisor visits and interviewed both farmers and advisors.Findings: Together with advisor style, our findings show that the power relation leaves room for advisors to define their roles widely, ranging from inspector to coach. Advisors have different perceptions of what their jobs are and when they have done a good job. These differences determine the degree of inter-subjectivity and how satisfied farmers are with visits. Furthermore, advisors’ relational and professional competencies are crucial for achieving high inter-subjectivity and satisfied farmers.Theoretical implications: This paper contributes to the theory by identifying factors that influence farmers’ perceptions of advisor visits, as well as by showing the importance of the advisor’s relational and professional competence in a setting where they have formal power.Practical implications: Partly as an outcome of this study, Tine has started a process to separate the control function from farm visits. Tine has also decided to let farmers choose advisors themselves. Originality/value: The power relation in our study differs from most consultant–client interactions in the literature.     

Development of motor-life-skills: variations in children at risk for motor difficulties from the toddler age to preschool age

This article explores variations in development of everyday motor-life-skills in 661 children (329 girls and 332 boys) in Norwegian kindergartens of ages 2:9 (T1) and 4:9 (T2) years:months. The particular focus is on children at risk for problems in motor development (the 10% weakest children in the sample). The methodological approach chosen is authentic assessment, applying the Early Years Movement Skills Checklist (EYMSC). All correlations between motor-life-skills at ages 2:9 and 4:9 are statistically significant (p < 0.01), varying between r = 0.26 to 0.38 for the four section scores of EYMSC (Self-help skills, Desk skills, General classroom skills and Recreational and playground skills) and r = 0.39 for the EYMSC total score. The group composition of children assumed to be at risk for motor difficulties changes considerably between ages 2:9 and 4:9. Approximately, two-thirds of the 10% weakest at T1 do not belong to the 10% weakest at T2. Logistic regression failed to identify children at risk at T1 being among the 10% weakest at T2. However, for two sections of EYMSC (Self-help skills; Recreational and Playground skills), it was possible to distinguish between stable and flux groups.     

Quality of Inclusion and Related Predictors: Teachers’ Reports of Educational Provisions Offered to Students with Down Syndrome

The aims of this study were to gain insight into the quality of inclusion in mainstream classrooms involving students with Down syndrome and to reveal underlying predictors. A total of 39 8-year-olds with Down syndrome and their teachers participated. Via a survey, the teachers were asked to rate key indicators of inclusion. Their average rating corresponded to a moderate quality of inclusion, suggesting that the students with Down syndrome participated as active and accepted class members who learned with their peers. At the same time, the academic instruction of the students tended to take place outside the mainstream classroom. Regression analysis showed that teacher collaboration and the children’s expressive language abilities explained a reliable portion of the variation in the quality of inclusion. The implications for understanding and facilitating inclusion in practice are discussed.     

Signal detection theory as a tool for successful student selection

Prediction accuracy of academic achievement for admission purposes requires adequate sensitivity and specificity of admission tools, yet the available information on the validity and predictive power of admission tools is largely based on studies using correlational and regression statistics. The goal of this study was to explore signal detection theory as a tool to extend the available information; signal detection theory allows for comparisons of selection outcomes on both group and individual levels and the development of tailor-made criteria for specific programmes and admission goals. We investigated who would or would not have been admitted applying specific criteria for each of three common admission tools, how many admitted students would fail and how many applicants who would have been successful would be rejected. Both comparisons at an individual level and the receiver operating characteristic curves at a group level revealed that scores obtained in a programme-specific matching programme and non-cognitive factors appear more valuable than regression statistics suggest when it comes to admitting applicants who will become successful students. Signal detection theory allows not only for admission-goal-specific and programme-specific fine-tuning of the content of admission tools, it also informs about the effects of criteria and thus allows the setting of criteria.     

Governing the potentials of life itself? Interrogating the promises in affective educational leadership

This article critically explores how educational leadership is becoming increasingly affective in order to cultivate pupil potential and thereby meet the challenge of creating the best schools in the world. It critically analyses policy and handbook approaches to affective educational leadership technologies by showing the difficulty in keeping promises and by introducing the Massumian distinction between possibilities and potentiality. The analysis draws upon the notion of governmentality and the ‘affective turn’, and highlights affective, educational, leadership technologies as they appear in contemporary leadership handbooks in Denmark using four examples: (1) How school becomes the managed core of society. This reshapes educational leadership as onto-power, which means governing through ideas and materialities of perception and neurons. (2) How affectivity becomes synonymous with positive feelings, while more indeterminate parts of affectivity are neglected. (3) How educational leadership becomes a matter of governing the future through simulation and imagination. (4) How affective leadership is energised by a temporally and spatially structured bio-morality. I argue that such discourses tend to maintain the status quo rather than challenge basic premises and thereby, the edifying nature of the technologies paradoxically overshadows the possibilities promised by the technologies.     

Excluded from school: getting a second chance at a ‘meaningful’ education

In this paper, we draw upon the experiences of a group of young people who have been excluded from mainstream schools in two Australian states to provide an account of the ways in which they have found their way to education in educational sites that are variously referred to as ‘flexible learning centres', ‘second chance schools' and ‘alternative schools'. Whilst often clashing with school authorities in their original schools, these young people described how, when given the opportunity, they were able to engage in more meaningful learning in environments that recognised and accommodated their personal circumstances, and avoided authoritarian rule. A question we address is: What kinds of educational experiences facilitate ‘meaningful learning’ for these students?     

Role of maturity timing in selection procedures and in the specialisation of playing positions in youth basketball

This study investigated the role of maturity timing in selection procedures and in the specialisation of playing positions in youth male basketball. Forty-three talented Dutch players (14.66 ± 1.09 years) participated in this study. Maturity timing (age at peak height velocity), anthropometric, physiological, and technical characteristics were measured. Maturity timing and height of the basketball players were compared with a matched Dutch population. One-sample t-tests showed that basketball players were taller and experienced their peak height velocity at an earlier age compared to their peers, which indicates the relation between maturity timing and selection procedures. Multivariate analysis of variance (MANOVA) showed that guards experienced their peak height velocity at a later age compared to forwards and centres (P < .01). In addition, positional differences were found for height, sitting height, leg length, body mass, lean body mass, sprint, lower body explosive strength, and dribble (P < .05). Multivariate analysis of covariance (MANCOVA) (age and age at peak height velocity as covariate) showed only a significant difference regarding the technical characteristic dribbling (P < .05). Coaches and trainers should be aware of the inter-individual differences between boys related to their maturity timing. Since technical characteristics appeared to be least influenced by maturity timing, it is recommended to focus more on technical characteristics rather than anthropometric and physiological characteristics.     

Civilian-military co-operation strategies in developing new technologies

Dual use technology has been advocated as the solution for the twin problem of maintaining a high tech defence technology base and improving economic competitiveness. The concept of dual use technology turns out to be rather imprecise representing a multitude of different meanings. This paper focuses on one important aspect, notably the co-operation between civilian and military actors in developing a new technology, by analysing the evolution of a socio-technical network related to the development of an advanced battery in The Netherlands.The analytical framework used for interpreting the empirical case builds on theories of socio-technical networks and on two previous and complementary analyses in Research Policy on dual use technology. Our analysis of the dynamics underlying the evolution of the ‘battery network’ shows how the emerging notion of the battery’s duality became a window of opportunity for a co-operation strategy of either joint or concurrent development of the battery for both civilian and military applications. The interactions within the evolving network are steered by the search for expertise and funding.In view of the difficulties of realising civilian-military integrated joint development projects, the establishment of ‘dual capacity networks’ is suggested as part of a possible strategy towards an integrated civilian-military technology and industrial base.