Using Consumer Data to Illustrate How the Library Channel Drives Digital Sales

The library channel is often underappreciated as a key part of a publisher’s business strategy. In an age where publishers are constantly seeking new revenue and marketing opportunities, presence in the library—digitally—can yield significant growth. This paper examines the library channel, its business model based on library lending, the performance of eBooks and audiobooks across all subjects, and consumer reading behavior. Digital Book Clubs, a relatively new phenomenon, are also defined and illustrated with examples demonstrating the library’s valuable role in increasing discoverability and ultimately sales.     

Social media use in the career development of graduate students: the mediating role of internship effectiveness and the moderating role of Zhongyong

This paper proves that social media use can contribute in important ways to employability outcomes. Specifically, results from a survey of 196 recent graduate students in China indicate that social media use is positively related to employability skills. Internship effectiveness serve as a mediating mechanism through which social media use affects employability skills. Zhongyong has a moderating effect on the social media use-internship effectiveness relationship. In addition to the direct moderating effect, Zhongyong is found to moderate the indirect relationship between social media use and employability skills. We discuss implications of these results for research and practice.     

Public understanding of science as a separate subject in secondary schools in The Netherlands

This paper describes and analyses an attempt to introduce the public understanding of science as a subject in its own right to be taught to all students in upper secondary education in The Netherlands. The aim of this paper is to make some of the experiences gained in this attempt, especially those related to the development of curriculum content, available to others. As the large-scale implementation of the new subject is still in progress, we focus on the initial stages of the introduction, covering the period 1994-1998. This period includes: (i) the launching of the initiative by a departmental advisory committee; (ii) the subsequent formulation of attainment targets; (iii) a curriculum development project that produced four teaching units tested in classroom experiments and meant as specimens to guide and inspire the authors of schoolbooks; and (iv) the publication of the first schoolbooks on the new subject. We conclude that in spite of its status as a separate subject, the current version of the course does not yet have a clear identity that distinguishes it, in the eyes of students as well as teachers, unmistakably from the traditional science subjects in the school.