Eric Shiraev and Richard Sobel (2006). People and Their Opinions. Thinking Critically About Public Opinion. New York: Pearson Longman, 368 pp., ISBN 0-321-07898-5.

The authors of this book, Eric Shiraev and Richard Sobel, feltthe need to write a textbook on public opinion that would capturethe imaginations of the readers. In order to engage studentsand teachers alike in an active exploration of this domain theychose a combination of a critical thinking approach, an internationallycomparative perspective, and the use of numerous practical examplesof public opinion research on current political and social issues.The book is intended for introductory or middle level undergraduatecourses in public opinion, but could also be beneficial to upperlevel     

Disciplined freedom,branded authenticity,and dependable independence: how tensions enact flexibility in lifestyle blogging careers

Analyzing 219 blog posts from 52 self-employed women lifestyle bloggers in North America, this study shows how these digital professionals navigate tensions and communicatively constitute work flexibility. In their narratives, women bloggers employed tension management approaches such as reframing, continual connections, and reflective practice in response to tensions in enacting temporal–spatial, identity, and financial flexibility. Specifically, women followed oxymoronic constructions – disciplined freedom, branded authenticity, and dependable independence – to embrace and transform competing poles of fluidity?structure, authenticity?marketability, and independence?interconnection. Expanding work–life research to the self-employed digital labor context, this study responds to recent calls to uncover more-than tension management strategies in empirical settings and contributes to a tension-centered, contextual, and processual analysis of workplace flexibility construction.     

The impact of coworker support and stigma on breastfeeding after returning to work

This study assessed the impact of coworker support on lactating mothers’ breastfeeding self-efficacy after maternity leave. A cross-sectional survey of 1000 working adults assessed effects of perception of fairness, coworkers’ support for breastfeeding colleagues, and ick response on willingness to help mothers needing breaks to pump breastmilk at work. The study also examined how coworker support affected mothers’ self-efficacy to continue breastfeeding. One out of four coworkers showed moderate to strong stigma, saw breaks to pump breastmilk as unfair, and showed less intention to help new mothers. These results suggest that while the majority of coworkers are generally supportive, lactating women are likely to encounter disapproving coworkers who may discourage them from continuing to breastfeed. The data showed that the majority of organizations included in this study have only passively fostered mother-friendly workplaces and could do more to encourage employees to be supportive of lactating colleagues.     

UNIMARC Format Relevance: Maintenance or Replacement?

This article presents an empirical study focused on a qualitative analysis of the UNIMARC format. An analysis of the structural quality of the data provided by the format is evaluated to determine its current suitability for meeting the requirements and trends in data architecture for the information network and the Semantic Web. Driven by a set of quality characteristics that identify weaknesses in the data schema that cannot be bridged by simply converting data to MARC XML or RDF/XML, we conclude that the UNIMARC format is not compliant with the current metadata schema desiderata and must be replaced.     

A Model for Quantitatively Analyzing Representations of Social Class in Screen Media

Content analyses of prime-time television provide a picture of predominant cultural stereotypes and social trends. The present research is a quantitative content analysis of social class in popular broadcast and cable television in the United States. This research advances scholarship by systematically analyzing character class in addition to more commonly examined variables such as race and gender. A model for the operationalization of class for quantitative content analyses of mediated texts is offered. This proof of concept study demonstrates the viability of studying media representations of class quantitatively to systematically document patterns of portrayal.     

On the same page: Improving the connection between public services units in academic libraries

Communication quality between public service units in academic libraries can make the difference between mediocre and exceptional service. If units do not communicate well, patrons may receive inaccurate information and experience short-term frustration, leading to long-term damage to the library's reputation. Poor communication creates adverse effects on employees through decreased productivity, negative work culture, and low morale. This article explores the importance of quality communication through a review of the literature and a case study at one academic library. The authors share practical communication improvement strategies for libraries of every size and fiscal ability.     

Setting a Non-Agenda: Effects of a Perceived Lack of Problems in Recent News or Twitter

The mere perception that news has given certain problems more coverage can lead the audience to assume that those problems are more important. Given that the news media, at times, obsesses over relatively trivial matters, and given that the audience is increasingly able to filter media exposure, it is worth asking what happens when audience members perceive that recent media coverage has not emphasized any very important problems. In such cases, audience members might assume that any problems facing the nation must not be particularly important. We explicate this attitude of political complacency, test whether perceived media agendas lacking important problems can influence it, and explore whether complacency helps explain political disengagement. We also explore whether these effects generalize beyond news, to new media gatekeepers such as Twitter. Two experiments tested effects of a perceived absence of important problems in recent news or Twitter content. In the case of news, but not Twitter, this increased complacency in both studies. Study 2 added a no-exposure control and found that effects on complacency were driven by the cueing of nonproblem stories, not by the absence of problem story cues. Both studies validated complacency as a predictor of political disengagement.     

Community College Counseling: Why Are Research Outcomes So Elusive?

This article focuses on counseling research in the community college context. The article suggests the need for a robust community college knowledge base, describes some limitations of the current community college literature, and suggests a framework for more effective work in this area. The authors’ own experiences and selected examples of published studies are used as illustrations of the hurdles encountered and solutions available when examining counseling theories, practices, and outcomes in 2‐year settings.