The Third Place: The Library as Collaborative and Community Space in a Time of Fiscal Restraint

In a period of fiscal constraint, when assumptions about the library as place are being challenged, administrators question the contribution of every expense to student success. Libraries have been successful in migrating resources and services to a digital environment accessible beyond the library. What is the role of the library as place when users do not need to visit the building to utilize library services and resources? We argue that the college library building's core role is as a space for collaborative learning and community interaction that cannot be jettisoned in the new normal.     

WebTV Channel Additions: Channel Complementarity in the Broadcasting Industry

The purpose of this article is to study how WebTV channel additions influence the following relationship dimensions between a broadcasting company and its consumers: brand knowledge, brand satisfaction, direct relationship investments, and indirect relationship investments. A survey of broadcast consumers indicated positive effects of WebTV channel additions on all 4 brand relationship dimensions. The findings also indicate that brand satisfaction, direct relationship investments, and indirect relationship investments mediate the effect of WebTV channel additions on customers' use of the broadcaster's main channel. The implication of the results is that WebTV channel additions have the potential to strengthen consumer-brand relationships and that WebTV channel additions seem to complement rather than substitute a broadcast company's main channel. Based on the results, WebTV channel additions are recommended as a channel strategy for broadcasting companies. Similar studies in other industries and settings are suggested before the results can be generalized more broadly.     

General Media (Advertising)

Varda Langholz Leymore's Hidden Myth: Structure and Symbolism in Advertising (New York: Basic Books, 1975—$10.00).

John S. Wright and John E. Mertes's Advertising's Role ie Society. (St. Paul, Minn.: West Publishing Co., 1974—price not given, paper).

Allan M. Cartter's Ph.D's and the Academic Labor Market (New York: McGraw-Hill, 1976—$12.50).     

Flipping the classroom to teach systematic reviews: the development of a continuing education course for librarians

Objective:The researchers used the flipped classroom model to develop and conduct a systematic review course for librarians.Setting:The research took place at an academic health sciences library.Method:A team of informationists developed and conducted a pilot course. Assessment informed changes to both course components; a second course addressed gaps in the pilot.Conclusion:The flipped classroom model can be successful in developing and implementing a course that is well rated by students.     

On optimal location and management of a new industrial plant: Numerical simulation and control

Within the framework of numerical modelling and multi-objective control of partial differential equations, in this work we deal with the problem of determining the optimal location of a new industrial plant. We take into account both economic and ecological objectives, and we look not only for the optimal location of the plant but also for the optimal management of its emissions rate. In order to do this, we introduce a mathematical model (a system of nonlinear parabolic partial differential equations) for the numerical simulation of air pollution. Based on this model, we formulate the problem in the field of multi-objective optimal control from a cooperative viewpoint, recalling the standard concept of Pareto-optimal solution, and pointing out the usefulness of Pareto-optimal frontier in the decision making process. Finally, a numerical algorithm – based on a characteristics/Galerkin discretization of the adjoint model – is proposed, and some numerical results for a hypothetical situation in the region of Galicia (NW Spain) are presented.