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Animals poisoned following the schedule-induced consumption of saccharin initially continued to drink following spaced pellet deliveries. Neither the initiation of postpellet drinking (i.e., bout, initiation) nor the size and duration of the bouts was effected by the conditioned aversion procedure. With repeated conditioning trials (i.e., repeated pairings of saccharin and LiCl), schedule induced drinking was eventually reduced. The specific components underlying schedule-induced consumption, however, were differentially affected by the aversion training. Specifically, the decrease in schedule-induced drinking was effected primarily by a decrease in licking occurring between 10 and 60 sec after pellet delivery. Bout initiation and licking immediately postpellet (i.e., within the first 10 sec following pellet delivery) were most resistant to suppression and appeared to be responsible for the relative insensitivity of schedule-induced drinking to conditioned taste aversions. The differential effects of taste aversion conditioning on individual components of elicited behavior are discussed.  相似文献   
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PROVOCATEUR: IMAGES OF WOMEN AND MINORITIES IN ADVERTISING by Anthony J. Cortese (Lanham, MD: Rowman &; Littlefield “Postmodern Social Futures,”; 1999—$35.00/24.95, ISBN 0–8476–9174–8 hard, 0–8476–9175–6 paper, 161 pp., photographs, glossary, reference, index)

ADVERTISINQ AQE HANDBOOK OF ADVERTISING by Herschell Gordon Lewis and Carol Nelson (Lincolnwood, IL: NTC Business Books, 1999—$39.95, ISBN 0–8442–3670–5, 228 pp., photographs, appendices, index)

TELECOMMUNICATIONS GUIDE TO THE INTERNET by Jeffrey K. MacKie‐Mason and Christopher Lee (Rockville, MD: Government Institutes “Internet Series,”; 1999—$59.00, paper, ISBN 0–86587–601–0, 241 pp., index)

MEDIA LITERACY ONLINE PROJECT [website] (http://www.interact.uore‐gon.edu/MediaLit/HomePage)

AD WORLDS: BRANDS, MEDIA, AND AUDIENCES by Greg Myers (London and New York: Arnold, 1999—$60.00/19.95, ISBN 0–340–70006–8 hard, 0–340–70007–6 paper, 246 pp., photos, references, index, charts, glossary, tables, illustrations)

LEGAL INFORMATION: HOW TO FIND IT, HOW TO USE IT by Kent C. Olson (Phoenix, AZ: Oryx Press, 1999—price not given, paper, ISBN 0–89774–963–4, 333 pp., tables, index)

THE COPYRIGHT BOOK: A PRACTICAL GUIDE by William S. Strong (Cambridge, MA: MIT Press, 1999 [5th ed.]—$34.95, ISBN 0–262–19419–8, 376 pp., appendices, endnotes, index)

THE FATHER OF SPIN: EDWARD L. BERNAYS &; THE BIRTH OF PUBLIC RELATIONS by Larry Tye (New York: Crown Publishers, 1998—$27.50, ISBN 0–517–70435–8, 306 pp., photographs, notes, bibliography, index)

JAHRESBIBLIOGRAPHIE MASSENKOMMUNIKATION 1997/ANNUAL BIBLIOGRAPHY OF MASS COMMUNICATION 1997 compiled by Wilbert Ubbens (Berlin: Wissenschaftsverlag Volker Spiess, 1999—no price available, ISBN 3–89166–486–9, 446 pp., personal name, title, and corporate name indexes)  相似文献   
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ABSTRACT

Scholars increasingly use text and data mining (TDM) methods to discover trends and relationships within complex digital data sets. In order to support this development in scholarly communication, librarians and publishers need to be knowledgeable about TDM methods, build partnerships with TDM researchers, and address challenges related to licensing and access to large document sets. The presenters of this NASIG session shared their experiences of supporting TDM as a library subject liaison, acquisitions librarian, and publisher representatives. Audience members discussed issues involving TDM of data from multiple publishers, local hosting of data sets and TDM activity by undergraduate students.  相似文献   
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