Utilization of CSR to build organizations’ corporate image in Asia: need for an integrative approach

Corporate social responsibility (CSR) has been found to be a strong predictor of a favorable corporate image [Gray, 1986. Managing the corporate image: The key to public trust. London: Quorum Books]. Websites have become an essential communication platform [Dawkins, 2004. Corporate responsibility: The communication challenge. Journal of Communication Management, 9(2), 108–119]. This study aims to investigate how CSR can be used in enhancing organizational corporate image. Content analyses of 150 corporate websites of organizations in Asia headquartered in Singapore were conducted, followed by in-depth interviews with public relations (PR) practitioners to examine the motivations behind their CSR engagement. Findings showed that organizations utilized CSR as a means to enhance corporate image via four ways: Engaging in two-way conversations with stakeholders, adopting an inside-out communication approach with employees, recognizing the relevance of other CSR communication channels, and communicating CSR with authenticity. However, some organizations hesitate to use CSR communication to enhance their corporate image because they wanted to avoid being seen as using CSR as a promotional tool.     

A Multifactor Approach to Candidate Image

Decades of communication research have demonstrated that political candidate images are important predictors of electoral success and that campaign communication influences these image perceptions. However, questions remain about the relative importance of various facets of candidate image, how electoral context and partisanship influence the salience of these facets, and whether privileged classes enjoy presumption in image facets that reinforce their dominant position in politics. These questions require a new approach to image research. We propose a multifactor approach that explores the relative importance of six image traits: character, intelligence, leadership, benevolence, homophily, and charm. The benefits of this approach are illustrated through application to two electoral contexts, the 2012 U.S. presidential election and the 2014 U.S. midterm elections.     

EDUCATION,TASK MEANINGFULNESS,AND COGNITIVE PERFORMANCE IN YOUNG‐OLD AND OLD‐OLD ADULTS

Previous research has indicated that when tasks are made more meaningful, the performance of the elderly generally improves. A closer look, however, reveals that improvement occurs mostly for educationally disadvantaged elderly, highly educated older adults not benefiting differentially from meaningful material. Consequently, the present study compared performance of high‐ and low‐education adults on traditional and meaningful space and reasoning measures. A total of 246 male and female volunteers were divided into subgroups by age (53‐65 and 70‐78 years) and by education (high and low). Separate analyses of variance for reasoning and space revealed main effects for education and age on both abilities. In addition, main effects for test and sex, and a significant age by test interaction were found for space, with the performance differential between the familiar and traditional tests being much greater for the young‐old group. A trend for an education X age X test X sex interaction was found for reasoning, as expected, with low education, young‐old men doing more poorly on the traditional form. Suggestions for future related research are discussed.     

The professional development needs of learning support coordinators in Singapore primary schools May Ling Quah and Kevin Jones

ABSTRACT

‘Support for learning’ can be conceptualized in many different ways. This paper examines the role of the learning support coordinator in relation to the breadth of factors which cause pupils to experience learning difficulties in primary classrooms. It is against this background that the professional development needs of learning support coordinators is considered. The paper focuses, in particular, upon the needs of learning support teachers who work in primary schools in Singapore. The shortcomings of traditional inservice courses which focus upon curriculum development and pedagogy are discussed in relation to the wide ranging roles which learning support coordinators are expected to fulfil. The assumption that pupil achievement can be enhanced when teachers are ‘trained’ to employ certain teaching methods is questioned and the relevance of an ecological or interpretive model of staff development is discussed. Finally, the particular professional development needs of learning support coordinators in Singapore are considered.