E-Master of Marketing: Phase 2 in Transnational Marketing Education

A previous article in Higher Education in Europe (Vol. 24, No. 2, 1999), by three of the authors of the present article, outlined the beginnings of an on-line course, "Marketing Theory and Practice" (MTP), offered by the Department of Marketing of Monash University in Australia. It noted the opportunities such a development presented in terms of collaboration. Following the successful introduction of MTP on-line (http://www.buseco.monash.edu.au/Subjects/MKT/ MTPonline/) into the undergraduate programme, the project team applied for a significant funding grant to implement a department-wide strategy for the electronic delivery of marketing education. This implementation includes the development of an E-Master's degree in Marketing, details of which are discussed in this article.     

‘They never go off the rails like other ethnic groups’: teachers’ constructions of British Chinese pupils’ gender identities and approaches to learning

This paper examines the ways in which British Chinese pupils are positioned and represented within the popular/dominant discourse of teachers working in London schools. Drawing on individual interviews from a study conducted with 30 teachers, 80 British Chinese pupils and 30Chinese parents, we explore some of the racialised, gendered and classed assumptions upon which dominant discourses around British Chinese boys and girls are based. Consideration is given, for example, to teachers’ dichotomous constructions of British Chinese masculinity, in which British Chinese boys were regarded as ‘naturally’ ‘good’ and ‘not laddish’, compared with a minority of ‘bad’ British Chinese boys, whose laddishness was attributed to membership of a multiethnic peer group. We also explore teachers’ constructions of British Chinese femininity, which centred around remarkably homogenised representations of British Chinese girls as ‘passive’ and quiet, ‘repressed’, hard‐working pupils. The paper discusses a range of alternative readings that challenge popular monolithic and homogenising accounts of British Chinese masculinity and femininity in order to open up more critical ways of representing and engaging with British Chinese educational ‘achievement’.     

Adolescent smoking from a functional perspective: The Berlin-Bremen Study

Longitudinal data from the «Berlin-Bremen Study on Health Behavior» are used to investigate smoking transitions between different stages of smoking. 1357 seventh and eighth graders were asked about their smoking behavior, their expectations with regard to smoking, smoking in their environment, and their self-image in Fall, 1983. 86% and 81% participated again one and two years later, respectively. Analyses of carbon monoxide and serum thiocyanate levels revealed adequate validity for self-reported smoking behavior. Rates of smoking were dramatically different for different educational strata. Direct and indirect functions of smoking are distinguished. The «indirect» function refers to smoking as a means of obtaining access to peer groups, thus increasing one’s psychological well-being. Direct functions refer to social and affective effects of smoking such as looking older or calming down. In line with expectations, indirect functions were found to be more important for younger adolescents and for smoking onset. In contrast, direct functions were better predictors of the smoking behavior of older adolescents and of the transition to regular smoking.     

The impact of culture contact and desegregation on the whites of an urban high school

Conclusion Desegregation has generally been presented as an outgrowth of the civil rights movement and as an attempt to redress the educational disadvantages blacks have suffered as the result of a racial imbalance. Given the general theoretical considerations of resource allocation, the assumption has been that reallocations of resources to blacks would necessarily mean reallocation of these resources to blacks from whites. This view is also part of the popular culture where the process of desegregation has caused turmoil and disturbance among whites based, manifestedly at least, on the notion that improving educational benefits for blacks necessarily means a reduction in the same benefits for whites.Based on an analysis of the experiences of teachers and students at one polyethnic inner-city high school, we suggest that not only have whites at this school not been disadvantaged by the desegregation process but that there is evidence indicating that there have been more advantages for whites than for blacks. What, then, are the advantages of desegregation for whites, both students and teachers? In this school it was found that the advantages differed for white students and for white teachers, with white students experiencing more positive outcomes than white teachers experienced.     

A cross-national survey of cultural expectations and sex-role standards in reading

Cultural expectations and sex-role standards about reading in Canada, Denmark, England, Finland, Israel, Japan, and U.S.A. were investigated. A picture test showing various activities and objects including reading and books was administered in each country to six sub-samples that approximated to the levels: students in grades I, IV, VIII, and XII, college students, and adults. Subjects had to ascribe the activity or object as being appropriate for either a boy or a girl. The results were consistent with the hypothesis that cultural expectations and sex-role standards about reading are congruent within one country but that they differ between countries. In particular, boys in Canada and the U.S.A. rapidly learn to perceive reading as a feminine activity, whereas Danish and Japanese males at all ages consistently view reading as acceptable masculine behaviour.     

Cognitive Difficulties in Struggling Comprehenders and Their Relation to Reading Comprehension: A Comparison of Group Selection and Regression-Based Models

ABSTRACT

Difficulties suppressing previously encountered but currently irrelevant information from working memory characterize less skilled comprehenders in studies in which they are matched to skilled comprehenders on word decoding and nonverbal IQ. These “extreme” group designs are associated with several methodological issues. When sample size permits, regression approaches permit a more accurate estimation of effects. Using data for students in Grades 6 through 12 (n = 766), regression techniques assessed the significance and size of the relation of suppression to reading comprehension across the distribution of comprehension skill. After accounting for decoding efficiency and nonverbal IQ, suppression, measured by performance on a verbal proactive interference task, accounted for a small amount of significant unique variance in comprehension (less than 1%). A comparison of suppression in less skilled comprehenders matched to more skilled comprehenders (48 per group) on age, word reading efficiency, and nonverbal IQ did not show significant group differences in suppression. The implications of the findings for theories of reading comprehension and for informing comprehension assessment and intervention are discussed.     

Domesticated dogs (<Emphasis Type="Italic">Canis familiaris</Emphasis>) tend to follow repeated deceptive human cues even when food is visible

There is abundant evidence that domestic dogs (Canis familiaris) readily follow pointing and other cues given by humans. But there has been much less research into the question of whether dogs can learn to discriminate between different humans giving repeated honest or dishonest cues as to food location, by ignoring the information imparted by the deceiver. Prior research has demonstrated that even after repeated exposures to deceptive cues with respect to food location, dogs failed to learn to ignore those cues completely. Kundey, De Los Reyes, Arbuthnot, Coshun, Molina, and Royer (2010) found the same outcome in a similar experiment. The purpose of the current experiment was to determine if dogs could learn to discriminate between an honest and a deceptive human by ignoring the deceiver’s cues even when it was obvious that the container being pointed at was not baited by using two transparent containers. Eight dogs were tested. On 20 cooperator trials, the experimenter stood behind the baited container and cued the dog, located midway between the containers and 3 m away, to approach it. On 20 deceiver trials, a different experimenter stood behind the empty container and cued the dog to approach that container. Results replicated prior research in that, even though the containers were transparent, the dogs failed to learn to distrust the deceiver completely and went to the empty and indicated container on more than half of the deceiver trials.     

The impact of instructional practices in Grades 1 and 2 on reading and spelling achievement in high poverty schools

The objective of this investigation was to examine how instructional practices in 107 first- and second-grade classrooms in 17 high poverty schools moderate the impact on literacy outcomes of literacy-related skills students bring to the classroom. Ratings of teaching effectiveness and time allocation to literacy activities were obtained. Twenty time allocation variables were reduced into seven patterns of literacy activities that were examined as predictors of reading and spelling outcomes. Students’ initial reading ability and interactions of teaching effectiveness ratings by time allocation components predicted reading and spelling outcomes. Discussion centers on immutable versus flexible views of reading development and analytic approaches to examining instructional practices.     

Boffin and geek identities: abject or privileged?

High achievement, and in particular, the role of the academically diligent and successful ‘boffin’ or ‘geek’, are notably under-researched areas in the sociology of education. Issues around gender and other aspects of identity in relation to such pupils are particularly under-researched. In this Viewpoint article we draw on evidence from our recent research projects including young people interpolated to, or identifying with, the subject position of ‘boffin/geek’ and media representations of such positions. We debate some tensions between our work, drawing out shared findings. The article considers issues around capital, experience, and the extent of exclusion/inclusion for boffins/geeks, discussing to what extent such young people can be considered marginalised and abjected or agentic and privileged. We argue that structural factors such as gender, social class, ‘race’, age, and institutional location impact on these constructions and outcomes.