Program of the 1962 convention of the central states speech association

This investigation explored the use of generalized semantic differential scales for measuring organizational credibility. Findings revealed that this use is questionable, but that such findings may be the product of factors such as ego‐involvement and knowledge of a specific organization.     

TOWARDS A NOTION OF 'WORLD OPINION'

This paper presents a content analysis of the manner in which‘world opinion’ is used in stories and editorialsof two nations' major newspapers. The authors studied the InternationalHerald Tribune and the Frankfurter Allgemeine Zeitung for themonths of February, March, and April 1986 for articles whichcontained implicit or explicit references to ‘world opinion’.These refernces were studied using a pre-designed survey instrument,which analyzed several features of the term's usage. Topicsfor discussion included: (1) the various syonyms for world opinion;(2) the agenda for world opinion; (3) the timing of referenceto particular issues on the agenda; (4) the moral and pragmaticcomponents of world opinion; and (5) the link between worldopinion and the ‘international isolation’ of nationsor individuals. The paper concludes by combining the resultsof the study into a preliminary definition of ‘world opinion’,based upon the common usage of this term. The definition comparesthe characteristics of ‘world opinion’ and ‘publicopinion’, and discusses the possible ramifications ofunderstanding the concept in this manner.     

THE PRESS AND THE POLLS IN GERMANY, 1980-1994 POLL COVERAGE AS AN ESSENTIAL PART OF ELECTION CAMPAIGN REPORTING

Since their beginnings pre-election polls have been under attackfrom politicians and journalists. One of the most fundamentalcriticisms of polls is that they can influence the outcome ofelections. This article investigates news media reporting ofpoll results and comments on public opinion research beforeFederal elections in Germany. It presents empirical findingsfor the quantity as well as the formal and substantial qualityof this press coverage. The database is a content analysis of443 pre-election poll articles published in Germany's leadingdailies Frankfurter Allgemeine Zeitung (FAZ), Frankfurter Rundschau(FR), Süddeutsche Zeitung (SZ), and Die Welt (Welt) between1980 and 1994. The quantity of news media reporting of publicopinion polls has improved over the years. Now, poll storiesare a standard feature of German newspapers. The frequency ofreports depends on the conditions of each election—e.g.on the expected closeness of the election outcome. The formalquality could be better—that is the conformity to AAPORstandards. Horse-race journalism isn't found as often as inthe USA. Journalists often use poll results to predict an electionoutcome. Moreover, the analysis revealed an ambivalent relationshipbetween liberal journalists and polls, while the reporting ofconservative journalists is more in favor of opinion research.     

Physical activity patterns of ethnic children from low socio-economic environments within the UK

Many children fail to meet physical activity (PA) guidelines for health benefits. PA behaviours are complex and depend on numerous interrelated factors. The study aims to develop current understanding of how children from low Socio-economic environments within the UK use their surrounding built environments for PA by using advanced technology. The environment was assessed in 96 school children (7–9 years) using global positioning system (GPS) monitoring (Garmin Forerunner, 305). In a subsample of 46 children, the environment and PA were assessed using an integrated GPS and heart rate monitor. The percentage of time spent indoor, outdoor, in green and non-green environments along with time spent in moderate-to-vigorous PA (MVPA) in indoor and outdoor environments were assessed. A 2-by-2 repeated measures analysis of covariance, controlling for body mass index, BF%, assessed the environmental differences. The findings show that 42% of children from deprived wards of Coventry fail to meet PA guidelines, of which 43% was accumulated during school. Children engaged in more MVPA outdoor than indoor environments (P < 0.01) and a greater amount of time was spent in non-green environments (P < 0.01). Increased time outdoors was negatively associated with BF%. In conclusion, outdoor environments are important for health-enhancing PA and reducing fatness in deprived and ethnic children.