General Mass Communication

Jack Temple Kirby's Media-Made Dixie: The South in the American Imagination. (Baton Rouge, La.: Louisiana State University Press, 1978—$9.95)

Dan Nimmo's Political Communication and Public Opinion in America (Santa Monica, Calif.: Goodyear Publishing Co., 1978—price not given, but available in hard and paper editions)

Raymond G. Smith's The Message Measurement Inventory: A Profile for Communication Analysis (Bloomington, Ind.: Indiana University Press, 1978—$12.50)

Fred Fedler's An Introduction to the Mass Media (New York: Harcourt, Brace Jovanovich, 1978—price not given, paper)

Rolf Myller's Symbols and their Meaning (New York: Atheneum, 1978—$9.95)

William E. Francois, Mass Media Law and Regulation (Columbus, Ohio: Grid, Inc., 1978—price not given)

James Leigh and Claude R. Martin, Jr., Current Issues and Research in Advertising (Ann Arbor, Mich.: Graduate School of Business Administration, University of Michigan, 1978—$4.75, paper)

Philip Ward Burton's Advertising Copywriting (Columbus, Ohio: Grid, 1978—$12.95)

Postal and Allied Arenas–Research Task Specifications, Phase I: Arena Survey by John F. McLaughlin (October 1977, 39 pp., $10.90, paper, Working Paper W-77-9)

The Communications Act Policy Toward Competition: A Failure to Communicate by G. Hamilton Loeb (October 1977, 95 pp., $23.40, paper, Publication P-77-3)

Roland E. Wolseley's Careers in Religious Communications (Herald Press, Scottdale, Pa. 15683—$4.95, paper)

Roland Barthes' Image-Music- Text (New York: Hill & Wang, 1977—$8.95)

Jacques Barzun and Henry F. Graff's The Modern Researcher (New York: Harcourt Brace Jovanovich, 1977—$6.95 in paper, and also available in hardback)     

“I find it odd that people have to highlight other people’s differences – even when there are none”: Experiential learning and interculturality in teacher education

This article examines the role of experiential learning in developing intercultural competences in the context of teacher education in Finland. Local and foreign students studying to become teachers were asked to write five short narratives each about meaningful intercultural encounters they experienced prior to enrolling in an intercultural course. Based on these narratives, the author analyses the potential overlap between the way the students reflect on and interpret these encounters and an understanding of interculturality which concentrates on the construction of self–other and social justice. The discourse analysis of the students’ narratives shows that in most cases, important intercultural learning seems to have already taken place before these students embarked on the course. The article ends with a discussion of the importance of starting from this observation in teacher education and of providing the student teachers with theoretical tools and methods which can support them in expanding their understanding of interculturality in their job as teachers.     

The scholarship of research in teacher education in a higher education institution in transition: Issues of identity

This paper examines perceptions of professional and organizational identity of teacher educators in a ‘new’ University of Technology in South Africa, resulting from several recent mergers of colleges of education and colleges of technology mainly serving formerly disadvantaged students and schools. The findings show that most staff consider teaching and research as dichotomous. Research activities are seen to satisfy the institutional requirements for securing research funding and producing publications. Professional identities could be strengthened by a faculty-wide debate on the specific profile of teacher education in a University of Technology, resulting also in an agreed research ethos. Peer support in collaborative research groups with a focus on own practice is seen as an opportunity to strengthen research expertise.     

Evidence for a calorically costly negative consummatory contrast effect in rats

For 2 h prior to their daily meal of Purina Chow, rats (which were 14% below ad-lib weight levels) had access to a sucrose solution. For half (Group 16-4), the solution was alternated daily between 18% and 4%; for the other half (Group 4-4), the solution was always 4%. On 18% days, Group 16-4 consumed significantly more calories and gained significantly more weight than did Group 4-4, because of a greater consumption of sucrose calories (Purina intake was similar for the two groups). On 4% days, however, Group 16-4 consumed both significantly fewer sucrose calories and significantly fewer Purina calories than did Group 4-4. These two contrast effects resulted in a 17% shortfall in total caloric intake for Group 16-4 on 4% days. As a consequence, Group 16-4 showed a significant drop in body weight, compared to Group 4-4, on 4% days. A second experiment was carried out to investigate whether the contrast-induced reduction in Purina intake shown by Group 16-4 on 4% days would be eliminated if (1) a 30-min interval separated sucrose ingestion from Purina ingestion, or (2) a 25-min interval plus 5-mmn exposure to 16% sucrose separated ingestion of 4% sucrose from Purina ingestion. Purina intake was still suppressed in Group 16-4 under both conditions.